NMPignite: The Future of Performance- Amazon

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This document discusses Amazon advertising and provides strategies for enhancing performance on Amazon. It notes that Amazon advertising is growing rapidly and is focused on performance. The document recommends starting Q4 marketing in November, focusing on high potential products, and testing bid strategies to effectively compete over the holiday season. It emphasizes optimizing campaigns and supercharging efficiency to enhance Amazon performance and drive business growth.

Marketing

AUGUST 2020
©2019 NMPi. ALL RIGHTS RESERVED.
NMPignite: The Future of
Performance - Amazon
Peter Munton

©2019 NMPi. ALL RIGHTS RESERVED.
What is Amazon
Advertising

WHAT IS AMAZON ADVERTISING
©2019 NMPi. ALL RIGHTS RESERVED.
Amazon’s answer to Google’s Paid Search.
Bid on
Keywords
Pay-Per-Click
Shopping

©2019 NMPi. ALL RIGHTS RESERVED.
The Future of
Performance Marketing

Why are Brands Advertising on
Amazon?
Strong Performance and ROI
Size of the audience available on
Amazon
The retailer’s target audience is active
on Amazon
THE FUTURE OF PERFORMANCE MARKETING
©2019 NMPi. ALL RIGHTS RESERVED.

THE FUTURE OF PERFORMANCE MARKETING
©2019 NMPi. ALL RIGHTS RESERVED.
Amazon’s Meteoric Advertising Growth.
Source: eMarketer, Oct 2019
39% 2019 YoY Growth
44% YoY Growth in Q1 of 2020
$6.4 Billion Expected For Q4

THE FUTURE OF PERFORMANCE MARKETING
Amazon Advertising is Performance Focused.
75% start their shopping journey using
the search box, with one third clicking
through the ﬁrst row of products
92% of shoppers who start their product
journey on Amazon make their ﬁnal
purchase on Amazon
36% of pounds spent by UK customers
online are on Amazon, this is even
higher for the US at 52%

©2019 NMPi. ALL RIGHTS RESERVED.
Enhance Your Amazon
Strategy

©2019 NMPi. ALL RIGHTS RESERVED.
HOW CAN I COMPETE EFFECTIVELY OVER Q4?
● Test bid strategies in October for 2-3 weeks to deﬁne what works
and what doesn’t
● Understand your customers and tailor your keywords for Black
Friday and Christmas terms
● Increase your bids to promote your key products and allow for a
200% increase in budget over the Black Friday weekend
ENHANCE YOUR AMAZON STRATEGY
Getting Q4 Ready.
At NMPi we utilise our in-house competitive
landscape monitoring technology to keep
campaigns running eﬃciently and enhance our
Amazon performance.

KEY TAKEAWAYS
©2019 NMPi. ALL RIGHTS RESERVED.
A product & proﬁt performance mindset is the
perfect strategy to enhance your Amazon
performance
Amazon Advertising is BIG and is only
going to get BIGGER
Through the capabilities of Amazon Ads, we can
drive performance & business growth

The development of Amazon Ads gives you opportunity to
show your products at the top search results - where one
third of all shoppers click through!
However, higher competition means higher costs, and
with Amazon, margin is everything.
In this personalised course we will scrutinise your current
Amazon account through a thorough audit and take you
through how to optimise your campaigns and
supercharge their eﬃciency.
Personalised Amazon Workshop
8th September, 4 - 6pm BST
ENHANCE YOUR AMAZON ACCOUNT
THE RISE OF
AMAZON ADVERTISING
PERSONALISED
FEEDBACK OF YOUR
AMAZON AUDIT
AMAZON ADS BEST
PRACTICES
HOW TO MAKE
CHANGES BASED ON
YOUR AUDIT
ADVANCED FEATURES
AND CASE STUDIES

Thank You for your Time!
Peter Munton
peter@nmpidigital.com
Any Questions?
©2020 NMPi. ALL RIGHTS RESERVED.

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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Mastering Email Campaign Automation Strategies and Best Practices - Michelle...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Playlist and Paint Event with Sony Music U

SemajahParker

How American Bath Group Leveraged Kontent

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Amazing and On Point - Ramon Ray, USA TODAY

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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NMPignite: The Future of Performance- Amazon

6. Why are Brands Advertising on Amazon? Strong Performance and ROI Size of the audience available on Amazon The retailer’s target audience is active on Amazon THE FUTURE OF PERFORMANCE MARKETING ©2019 NMPi. ALL RIGHTS RESERVED.

7. THE FUTURE OF PERFORMANCE MARKETING ©2019 NMPi. ALL RIGHTS RESERVED. Amazon’s Meteoric Advertising Growth. Source: eMarketer, Oct 2019 39% 2019 YoY Growth 44% YoY Growth in Q1 of 2020 $6.4 Billion Expected For Q4

8. THE FUTURE OF PERFORMANCE MARKETING Amazon Advertising is Performance Focused. 75% start their shopping journey using the search box, with one third clicking through the ﬁrst row of products 92% of shoppers who start their product journey on Amazon make their ﬁnal purchase on Amazon 36% of pounds spent by UK customers online are on Amazon, this is even higher for the US at 52%

10. ©2019 NMPi. ALL RIGHTS RESERVED. WHEN SHOULD I START MY Q4 MARKETING? ● 30% of users on Amazon plan to make Christmas gift purchases in November ● 50% of consumers are still undecided about presents after Black Friday, so the majority of gift sales are seen in early December ● Search impressions are 2.2 times higher pre and post Black Friday compared to the October average ENHANCE YOUR AMAZON STRATEGY Getting Q4 Ready. Start showcasing your brand before Black Friday and keep the momentum going all the way until the end of the year.

11. ©2019 NMPi. ALL RIGHTS RESERVED. WHAT PRODUCTS SHOULD I FOCUS MY STRATEGY ON? ● Sales of promoted ASINs are 2.9 times higher during the Christmas season ● Black Friday sees a 129% increase in traﬃc, and a 250% increase in sales compared to the October average ● There is also a 110% increase in the sales of non-promoted products during the Christmas season - Brand Halo ENHANCE YOUR AMAZON STRATEGY Getting Q4 Ready. Focus your product strategy on high potential products, deals and top performing products.

12. ©2019 NMPi. ALL RIGHTS RESERVED. HOW CAN I COMPETE EFFECTIVELY OVER Q4? ● Test bid strategies in October for 2-3 weeks to deﬁne what works and what doesn’t ● Understand your customers and tailor your keywords for Black Friday and Christmas terms ● Increase your bids to promote your key products and allow for a 200% increase in budget over the Black Friday weekend ENHANCE YOUR AMAZON STRATEGY Getting Q4 Ready. At NMPi we utilise our in-house competitive landscape monitoring technology to keep campaigns running eﬃciently and enhance our Amazon performance.

13. KEY TAKEAWAYS ©2019 NMPi. ALL RIGHTS RESERVED. A product & proﬁt performance mindset is the perfect strategy to enhance your Amazon performance Amazon Advertising is BIG and is only going to get BIGGER Through the capabilities of Amazon Ads, we can drive performance & business growth

14. The development of Amazon Ads gives you opportunity to show your products at the top search results - where one third of all shoppers click through! However, higher competition means higher costs, and with Amazon, margin is everything. In this personalised course we will scrutinise your current Amazon account through a thorough audit and take you through how to optimise your campaigns and supercharge their eﬃciency. Personalised Amazon Workshop 8th September, 4 - 6pm BST ENHANCE YOUR AMAZON ACCOUNT THE RISE OF AMAZON ADVERTISING PERSONALISED FEEDBACK OF YOUR AMAZON AUDIT AMAZON ADS BEST PRACTICES HOW TO MAKE CHANGES BASED ON YOUR AUDIT ADVANCED FEATURES AND CASE STUDIES

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