SlideShare a Scribd company logo
FROM TALK
TO ACTION
#DecadeOfAction
PEOPLE & PLANET: WE HAVE 10 YEARS
US
BRAND RISK
THIS IS WHAT
A CARBON DEPENDANT
WORLD LOOKS LIKE
THIS IS NOT THE FUTURE
THIS IS NOW.
DOOM
APATHY
FEAR
CARBON
WEATHER
EXTREME
EXTINCTION
DENIAL
NEGATIVITY
SACRIFICE
PEOPLEPLANE
REGRET
FLOODING
SEA LEVELS RISING
HUMANS
DON’T
LIKE
CHANGE
THE CLIMATE IS
CHANGING,
SO WE MUST CHANGE
TOO.
LET’S CHANGE THE
CONVERSATION…
IT SEEMS THAT HUMANS
HAVE THE POWER
TO ENTIRELY CHANGE
OUR
1 PLANET
LET’S USE THAT
POWER AGAIN TO
TAKE OUR
CLIMATE BACK
CHANGE STARTS
IN THE MIND
We believe that how we think
and talk about climate change
can change everything.
Positivity, optimism and belief
in our ability to solve climate
change is a pre-requiste to
actually doing so.
POSITIVITY
HOPE
COURAGE
ACTION
BELIEF
CLIMATE TAKE BACK
Why aren’t we
changing?
Sustainability is a
marketing
problem
THE TOOLS
OF
PERSUASION
Changing the
world through
business
communications
PURPOSE LED BRANDS
WILL OUTPERFORM
COMPETITORS
IN THE LONG RUN
Your Purpose – It’s ALL you do and say
Dove
Empowered
Real Women
And Achieved
Success in
80+ Countries
$4 BILLION
Your Vision – It has to be the right one
1 MAKE IT WORK
2 BE BOLD, BE BRAVE
3 MAKE IT EASY
4 DROP THE WORD ‘SUSTAINABILITY’
49
Changing climate,
changing cities
The world is in crisis. By 2050, sea levels will
have risen 4 ft. By 2100, they will be up 6m. We
need to take action.
www.theworldinc.com
The
World
Inc.
50
50
5 MAKE IT SEXY
5 MAKE IT SEXY
1 MAKE IT WORK
2 BE BOLD, BE BRAVE
3 MAKE IT EASY
4 DROP THE WORD ‘SUSTAINABILITY’
5 MAKE IT SEXY
We see a world where we all contribute to a
thriving planet, and together we are a
collective force for good.
The Planet Mark is a sustainability certification
which
recognises continuous progress, encourages
action, and builds an empowered community of
And it works…
“Helping Cool Earth to halt tropical deforestation
makes a real difference. Perhaps the biggest
difference we will make in our whole lives.”
– Sir David Attenborough
Access to many
events to build
knowledge
AND IT
WORKS
TOGETHER WE ARE A FORCE FOR GOOD
700+
organisations
certified
SAM, SUZY & DAVE
YOU HAVE THE
POWER TO
MAKE A WORLD OF
DIFFERENCE.
@ThePlanetMark | info@planetfirst.co.uk | www.ThePlanetMark.com | 020 3751
8108
FROM TALK
TO ACTION
#DecadeOfAction

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