8. Digital is only going to get BIGGER
• Almost all agencies and client-sides are talking about growing their
spending on digital marketing projects.
A 2017 study shows that 29% of small businesses still operate
without a website, but that number is expected to shrink to
roughly 8% by the end of 2018.
You have to invest the necessary time if you want to be
successful in building a digital presence.
9. Behaviour drives Use
• Use of digital is increasing because customers are
changing the way they behave
Digital is not about fashion, it is about
communicating to customers in a way that
coincides with their new behavior.
10. Offline goes online, online goes
offline, and sometimes, offline just
goes away
• Not only is Amazon the leader in online retail (accounting for up to
38% of online holiday sales by some estimates), they are now taking
steps to start to build out a physical presence as well.
• Walmart acquires Jet.com and most recently, ModCloth, the
innovative fashion line, and has established an incubator called Store
No. 8 to develop proprietary technologies.
• Companies that rely too heavily on their physical store operations are
failing at an alarming rate. Macy’s closed dozens of stores last year
and will close another 100 locations, out of its 675 current stores.
11. Unpaid Advertising is Growing
• Consumers experience a brand best from someone
else.
• The growth in personal referrals.
• Consumers are increasingly trusting messages from
contacts rather than direct from brands
Valuable but risky
Brand hijack
12. The Future of Such Marketing
• Every year will remain the year of mobile.
• Something will definitely replace Facebook, Twitter,
Instagram etc.
• As Tablets have replaced laptops, featured
smartphones have replaced the tablets, something
will replace these smartphones.
