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Pauliina
Jamsa
Global Senior Online
Marketing Manager
Siemens
Change Your Mindset
Page 2
Change your mindset: customer
experiences in digital
Pauliina Jamsa
Global Senior Online Marketing Manager
Siemens
LinkedIn: Pauliina Jamsa
Twitter: @pauliinajamsa
Succeedinyourcareer.com
Page 3
Finland
Page 4
HAPPY
Page 5
HAPPY
Page 6
SAD
Page 7
THIS PRESENTATION IS
GREAT.
Page 8
Page 9
EQ helps you to navigate
through change and
achieve more than you
imagined.
Page 10
Emotional intelligence helps you to
navigate through changes and
achieve more than you ever
imagined.
Page 11
Why Emotional intelligence
is your secret weapon in
times of change?
Page 12
Why Emotional intelligence
is your secret weapon in
times of change?
Page 13
Everyone is so focused on
tech, that they forget what
really matters:
PEOPLE
Page 14
It‘s not about the coolest
tech – it‘s how you make
them feel.
Page 15
And how you help them to
share those feelings with
the world.
Page 16
With so much fakeneness,
people want to experience
something real.
Page 17
If I didn‘t film and post it
on social – it never
happened.
Page 18
If I didn‘t film it,
APPEAR in it and post it
on social – it never
happened.
Page 19
What to focus on in the
next 10 years?
Page 20
Digital employee experience
Companies need more top
talent, than top talent needs
them.
People value more
flexibility, freedom, and
culture than money and
status.
#digitalnomads
.
People tend to leave people, not
companies
Digital customer experience for
older customers
Page 25
Don’t ignore the silver foxes: they
can bridge the generation gap
Never underestimate the value of
experience
Digital after purchase
experience
Page 27
You‘re competing against the last
best experience.
Focus on UX after purchase.
Give a damn
Show that you care, because it‘s
clear when you don‘t.
#Wokewashing
Page 29
Thank you!
Pauliina Jamsa
Global Senior Online Marketing Manager
Siemens
LinkedIn: Pauliina Jamsa
Twitter: @pauliinajamsa
Succeedinyourcareer.com

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