Pauliina Jamsa, Global Senior Online Marketing Manager at Siemens, talks us through how we can develop customer experience in digital over the next 10 years.
3 Ecommerce and Mobile Commerce case studies in China.
See how,
-1/ DS Premium Car Brand builds a community, engagement through a crowdfunding campaign leading to the sales of + 5000 cars
-2/ Yihaodian (YHD)
Path Finders (or Why You Can’t Trust Billy from Family Circus)Loyal Order
I gave this seminar a year ago at Innovative Evenings in Toronto in response to growing demand for mobile strategies as separate beasts from digital and brand strategies. A year later it's still a story worth sharing, thus I upload it and hope you'll take it in and share it with those who need to see it. I'll evolve it soon, but in the meantime I still hope you'll find it relevant.
Here's the executive summary: Digital, and mobile, are states of our day. These aren't channels, they aren't to be treated as extensions or unique platforms. The worst part is none of us in marketing/advertising behave how we pretend our customers do - if we pause we know we don't care about most of what we say.
Can we start being smarter?
Note: Most images stolen off the first page of Google Image results because, frankly, the free ones just didn’t tell a good story. I’m a bad person. Please don't sue me.
25 Quotes to Inspire Success in Your Marketing EffortsWebiMax
This document contains 25 quotes related to marketing success. Some of the key ideas expressed are:
- Creativity comes from having fun and taking risks with innovative ideas.
- People are influenced more by what others say about a brand than by marketing messages.
- Building trust and relationships through valuable content is important for driving revenue.
- Focus on building the new, rather than fighting the old, when creating change.
- Inspiring others through leadership and delighting customers should be goals, rather than just making money.
This document discusses trends in retail towards nowability and creating shared value. It notes that 79% of people have their mobile with them all day and 1 in 4 can't remember the last time their mobile wasn't nearby. Retail is becoming more media-focused and shoppable through content. E-commerce is growing across many categories like food, fashion, and electronics. It also discusses the importance of values and social purpose in building brands, as well as trends towards retail-media combinations and the creative economy.
This document provides a fail proof guide to creating a 2011 marketing plan. It recommends focusing the plan on having something worthwhile to discuss and sharing it only with people interested in your message. It suggests letting those people spread the word rather than interrupting strangers. The guide emphasizes influencing others through quality content rather than hard selling advertisements.
This document summarizes a networking event for senior marketers, startups, influencers and creatives. The event was held over two days in Amsterdam and included presentations, discussions and networking activities. Speakers discussed topics like innovating within industries, instilling a creative culture, and using small steps over giant leaps for growth. Attendees provided positive feedback, praising the open and inspiring environment. The document also promoted a future event in London.
Not really a presentation but wanted to share anyway. Will find time to upload a presentation format soon. This is part 1 of a 6 parts series on how Digital disruption is impacting business and how Nigerian companies can disrupt-proof their businesses
This is a presentation I gave on June 9, 2008 to the Minneapolis outpost of the Miami Ad School. The topic was "What's the future of advertising?" I question whether we can even define advertising at all today, and offer some different ways of thinking about the industry and a future career in it.
3 Ecommerce and Mobile Commerce case studies in China.
See how,
-1/ DS Premium Car Brand builds a community, engagement through a crowdfunding campaign leading to the sales of + 5000 cars
-2/ Yihaodian (YHD)
Path Finders (or Why You Can’t Trust Billy from Family Circus)Loyal Order
I gave this seminar a year ago at Innovative Evenings in Toronto in response to growing demand for mobile strategies as separate beasts from digital and brand strategies. A year later it's still a story worth sharing, thus I upload it and hope you'll take it in and share it with those who need to see it. I'll evolve it soon, but in the meantime I still hope you'll find it relevant.
Here's the executive summary: Digital, and mobile, are states of our day. These aren't channels, they aren't to be treated as extensions or unique platforms. The worst part is none of us in marketing/advertising behave how we pretend our customers do - if we pause we know we don't care about most of what we say.
Can we start being smarter?
Note: Most images stolen off the first page of Google Image results because, frankly, the free ones just didn’t tell a good story. I’m a bad person. Please don't sue me.
25 Quotes to Inspire Success in Your Marketing EffortsWebiMax
This document contains 25 quotes related to marketing success. Some of the key ideas expressed are:
- Creativity comes from having fun and taking risks with innovative ideas.
- People are influenced more by what others say about a brand than by marketing messages.
- Building trust and relationships through valuable content is important for driving revenue.
- Focus on building the new, rather than fighting the old, when creating change.
- Inspiring others through leadership and delighting customers should be goals, rather than just making money.
This document discusses trends in retail towards nowability and creating shared value. It notes that 79% of people have their mobile with them all day and 1 in 4 can't remember the last time their mobile wasn't nearby. Retail is becoming more media-focused and shoppable through content. E-commerce is growing across many categories like food, fashion, and electronics. It also discusses the importance of values and social purpose in building brands, as well as trends towards retail-media combinations and the creative economy.
This document provides a fail proof guide to creating a 2011 marketing plan. It recommends focusing the plan on having something worthwhile to discuss and sharing it only with people interested in your message. It suggests letting those people spread the word rather than interrupting strangers. The guide emphasizes influencing others through quality content rather than hard selling advertisements.
This document summarizes a networking event for senior marketers, startups, influencers and creatives. The event was held over two days in Amsterdam and included presentations, discussions and networking activities. Speakers discussed topics like innovating within industries, instilling a creative culture, and using small steps over giant leaps for growth. Attendees provided positive feedback, praising the open and inspiring environment. The document also promoted a future event in London.
Not really a presentation but wanted to share anyway. Will find time to upload a presentation format soon. This is part 1 of a 6 parts series on how Digital disruption is impacting business and how Nigerian companies can disrupt-proof their businesses
This is a presentation I gave on June 9, 2008 to the Minneapolis outpost of the Miami Ad School. The topic was "What's the future of advertising?" I question whether we can even define advertising at all today, and offer some different ways of thinking about the industry and a future career in it.
This document summarizes the services provided by MindPrint Marketing, which is dedicated to understanding a target audience's most compelling concerns and needs in order to create marketing materials that drive home why a company is different and better than the competition. It provides contact information for Yoni Mozeson, including email, phone numbers, and details of his experience in advertising agencies and startups.
Under construction: a digital strategy TMStefaan Maene
The document discusses the importance of understanding the digital consumer. It notes that consumers now act as brand spokespeople through social media and expect companies to listen to them. It emphasizes the need to be present on social networks and support trends that fit the brand. Companies can only guide consumers by being actively involved in digital spaces, as information spreads widely and is out of any one entity's control. Understanding insights about consumers and how they use technology is key to developing an effective digital strategy.
This document discusses how companies can better engage customers in the digital age. It notes that customers are more digitally connected, informed, and social networked than ever before. It emphasizes that the customer experience is now the key differentiator for companies and that customer-centric leadership is needed to transform marketing from a focus on transactions to building relationships. It provides several case studies of companies using new technologies like SAP's solutions to gain real-time insights and personalize the customer experience.
IDG Next Generation Marketing - Keynote (Seoul Korea)Matt Dickman
The document discusses the changing landscape of marketing in a digital world. It notes that the foundation for the future is being built today, and that marketers must adapt to constant change or face irrelevance. It outlines how the rules of marketing have shifted, with the web fundamentally altering communications. Interactivity is increasingly important, with experiences and storytelling becoming central. Marketers must listen and engage through two-way dialogue rather than one-way interruption. Micro-level engagement through social media allows information to spread virally. To succeed, marketers need to put strategy first and focus on adding value through new approaches.
This document discusses key concepts in digital marketing and strategy. It emphasizes that digital marketing is measurable, complex, and requires honesty. Successful strategies focus on ideas, content, and execution. They create value for users by providing entertainment, education, or utility. Collaboration between all parties involved is vital for success. The goal is to make people happier by understanding what is in it for them.
The document discusses small businesses owned by women online. It notes that while 96% of businesses are micro or small businesses, only 30% are owned by women. Women rarely see themselves as entrepreneurs. It also debunks the myth that you can get rich online overnight. It proposes creating an online meeting place called a "Magic Businesswomen Mastermind" for female business owners to share experiences, contacts, and support through Skype, email groups, and offline meetings to help promote each other's businesses.
This document promotes a webinar called "The Passion for the Impossible" that claims to show attendees how to successfully build an MLM business and make a lot of money. It says most network marketers struggle financially but that the webinar will reveal the "missing puzzle piece" to prosperity. It asks if the reader's MLM organization suffers from attrition, downline complaints, or if they feel underpaid for their efforts. It says the Passion Team will provide all the steps to succeed and that the information is free.
Marketing That Killed (and some that should have been killed)stevetphipps
A strategic review of multiple marketing efforts and campaigns from recent years. Takeaways for what works and what doesn't for marketers, small business owners and other business professionals.
Marketing Campaigns That Killed It (and some that didn't)Luna Web
The document summarizes and analyzes several marketing campaigns that were successful and some that failed or should have been terminated. It provides examples of viral video campaigns by Blendtec and Applebee's that drove significant increases in sales and engagement. It also discusses failed campaigns by Sony that used fake viral videos and websites that were discovered and criticized for being inauthentic. The document concludes by providing lessons about the importance of authenticity, understanding your audience, and optimizing content for different channels and platforms.
Social Media & Digital Marketing: A ReflectionNew Mediators
A Pecha Kucha (20x20) to reflect on the modern digital and social media consumer. How has it come about that we depend on technology as much as it depends on us? And what can we make of that?
This discussion was designed for a one-hour meeting of Fashion & Branding lecturers at the Amsterdam Fashion Institute in October 2015.
The document summarizes the opportunities available through a network marketing company called Kaffea Global Innovations. It states that for only 598 pesos, one can start a wellness business including an e-loading retailer activation worth 250 pesos, 50% discount vouchers, and Kaffea coffee and chocolate products. It outlines the various ways to earn income including retailing e-loads and products, sponsoring other distributors, and sales matching bonuses up to 1,600 pesos per day. It promotes incentives like car and travel rewards for high performers and profit sharing of 3% of total company sales. It encourages the reader to take the risk and explore the wealth of opportunities it presents.
Digital Hype Talk @ Simon Page School of MarketingTom Sitati
This presentation made during a masterclass at Simon Page School of Marketing attempts to debunk the myth that "digital" is the solution to all brand buildling and urges a return to the basics.
Held in picturesque Ranchos Palos Verdes, Calif. and anchored by a stellar speaking agenda, the 2018 ANA Digital & Social Media Conference brought together more than 700 of the industry's best and brightest marketers for three days of learning. Ahead, we'll cover the nine best quotes from the conference.
The document summarizes the shift from old to new marketing. Old marketing interrupted customers through tactics like telemarketing, print ads, and TV commercials. New marketing focuses on finding customers online through search engine optimization, social media, blogs, and viral videos where customers are actively looking and engaging in conversations. It emphasizes building relationships and understanding customer behaviors through online communities rather than focusing on marketing tools alone. Recommendations from friends have more influence than advertising. The new marketing aims to be found by customers when they are ready to buy.
Social Media Bingo Emakina Nl Paul De GooijerKoepon Holding
Social media can be used effectively for business purposes if done strategically and with realistic expectations. KLM created online clubs and communities on platforms like LinkedIn to expand their brand experience beyond flights and connect business travelers from different countries. Unilever launched a women-focused community site called Yunomi to connect with consumers in a meaningful way aligned with their values by sharing real stories. Both cases showed measurable business results by building engaged audiences and generating exposure for their brands in an authentic way.
In February 2014, the author registered Odyssey Distributors Ltd to be a distributor for SMART Telecom, a new telecommunications company in Uganda. This was a risky venture as the telecom market was already saturated. The author invested $80,000 and signed a contract. Over time, Odyssey Distributors grew to 15 ambassadors and over 100 freelancers distributing SMART airtime and products. However, SMART faced its own challenges including management changes, fluctuating commission schemes, and lack of support for marketing. While distribution grew SMART's customer base faster than other countries, the author is still waiting to see returns on investment. Lessons learned include spending more time on the original contract and bringing on an experienced
Clemenger Digital Summit Auckland: Breaking Digital Constraits - April 2009Tony Burt
I think we're boxing ourselves in to restrictive marketing formats that are stifling strategic and creative thinking, and in doing so are underutilising the potential interactive has to offer. In this talk I will explore what technology can offer in terms of creating engagement and using it to strengthen your direct communications with customers.
Incubeta insights Deck: Transitioning to the till Incubeta NMPi
Incubeta has put together an insights deck to run you through some of the key trends we're seeing emerging in the retail space, in particular, the return to brick and mortar.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
More Related Content
Similar to Incubeta Ignite: Change Your Mindset - Customer Experiences in Digital
This document summarizes the services provided by MindPrint Marketing, which is dedicated to understanding a target audience's most compelling concerns and needs in order to create marketing materials that drive home why a company is different and better than the competition. It provides contact information for Yoni Mozeson, including email, phone numbers, and details of his experience in advertising agencies and startups.
Under construction: a digital strategy TMStefaan Maene
The document discusses the importance of understanding the digital consumer. It notes that consumers now act as brand spokespeople through social media and expect companies to listen to them. It emphasizes the need to be present on social networks and support trends that fit the brand. Companies can only guide consumers by being actively involved in digital spaces, as information spreads widely and is out of any one entity's control. Understanding insights about consumers and how they use technology is key to developing an effective digital strategy.
This document discusses how companies can better engage customers in the digital age. It notes that customers are more digitally connected, informed, and social networked than ever before. It emphasizes that the customer experience is now the key differentiator for companies and that customer-centric leadership is needed to transform marketing from a focus on transactions to building relationships. It provides several case studies of companies using new technologies like SAP's solutions to gain real-time insights and personalize the customer experience.
IDG Next Generation Marketing - Keynote (Seoul Korea)Matt Dickman
The document discusses the changing landscape of marketing in a digital world. It notes that the foundation for the future is being built today, and that marketers must adapt to constant change or face irrelevance. It outlines how the rules of marketing have shifted, with the web fundamentally altering communications. Interactivity is increasingly important, with experiences and storytelling becoming central. Marketers must listen and engage through two-way dialogue rather than one-way interruption. Micro-level engagement through social media allows information to spread virally. To succeed, marketers need to put strategy first and focus on adding value through new approaches.
This document discusses key concepts in digital marketing and strategy. It emphasizes that digital marketing is measurable, complex, and requires honesty. Successful strategies focus on ideas, content, and execution. They create value for users by providing entertainment, education, or utility. Collaboration between all parties involved is vital for success. The goal is to make people happier by understanding what is in it for them.
The document discusses small businesses owned by women online. It notes that while 96% of businesses are micro or small businesses, only 30% are owned by women. Women rarely see themselves as entrepreneurs. It also debunks the myth that you can get rich online overnight. It proposes creating an online meeting place called a "Magic Businesswomen Mastermind" for female business owners to share experiences, contacts, and support through Skype, email groups, and offline meetings to help promote each other's businesses.
This document promotes a webinar called "The Passion for the Impossible" that claims to show attendees how to successfully build an MLM business and make a lot of money. It says most network marketers struggle financially but that the webinar will reveal the "missing puzzle piece" to prosperity. It asks if the reader's MLM organization suffers from attrition, downline complaints, or if they feel underpaid for their efforts. It says the Passion Team will provide all the steps to succeed and that the information is free.
Marketing That Killed (and some that should have been killed)stevetphipps
A strategic review of multiple marketing efforts and campaigns from recent years. Takeaways for what works and what doesn't for marketers, small business owners and other business professionals.
Marketing Campaigns That Killed It (and some that didn't)Luna Web
The document summarizes and analyzes several marketing campaigns that were successful and some that failed or should have been terminated. It provides examples of viral video campaigns by Blendtec and Applebee's that drove significant increases in sales and engagement. It also discusses failed campaigns by Sony that used fake viral videos and websites that were discovered and criticized for being inauthentic. The document concludes by providing lessons about the importance of authenticity, understanding your audience, and optimizing content for different channels and platforms.
Social Media & Digital Marketing: A ReflectionNew Mediators
A Pecha Kucha (20x20) to reflect on the modern digital and social media consumer. How has it come about that we depend on technology as much as it depends on us? And what can we make of that?
This discussion was designed for a one-hour meeting of Fashion & Branding lecturers at the Amsterdam Fashion Institute in October 2015.
The document summarizes the opportunities available through a network marketing company called Kaffea Global Innovations. It states that for only 598 pesos, one can start a wellness business including an e-loading retailer activation worth 250 pesos, 50% discount vouchers, and Kaffea coffee and chocolate products. It outlines the various ways to earn income including retailing e-loads and products, sponsoring other distributors, and sales matching bonuses up to 1,600 pesos per day. It promotes incentives like car and travel rewards for high performers and profit sharing of 3% of total company sales. It encourages the reader to take the risk and explore the wealth of opportunities it presents.
Digital Hype Talk @ Simon Page School of MarketingTom Sitati
This presentation made during a masterclass at Simon Page School of Marketing attempts to debunk the myth that "digital" is the solution to all brand buildling and urges a return to the basics.
Held in picturesque Ranchos Palos Verdes, Calif. and anchored by a stellar speaking agenda, the 2018 ANA Digital & Social Media Conference brought together more than 700 of the industry's best and brightest marketers for three days of learning. Ahead, we'll cover the nine best quotes from the conference.
The document summarizes the shift from old to new marketing. Old marketing interrupted customers through tactics like telemarketing, print ads, and TV commercials. New marketing focuses on finding customers online through search engine optimization, social media, blogs, and viral videos where customers are actively looking and engaging in conversations. It emphasizes building relationships and understanding customer behaviors through online communities rather than focusing on marketing tools alone. Recommendations from friends have more influence than advertising. The new marketing aims to be found by customers when they are ready to buy.
Social Media Bingo Emakina Nl Paul De GooijerKoepon Holding
Social media can be used effectively for business purposes if done strategically and with realistic expectations. KLM created online clubs and communities on platforms like LinkedIn to expand their brand experience beyond flights and connect business travelers from different countries. Unilever launched a women-focused community site called Yunomi to connect with consumers in a meaningful way aligned with their values by sharing real stories. Both cases showed measurable business results by building engaged audiences and generating exposure for their brands in an authentic way.
In February 2014, the author registered Odyssey Distributors Ltd to be a distributor for SMART Telecom, a new telecommunications company in Uganda. This was a risky venture as the telecom market was already saturated. The author invested $80,000 and signed a contract. Over time, Odyssey Distributors grew to 15 ambassadors and over 100 freelancers distributing SMART airtime and products. However, SMART faced its own challenges including management changes, fluctuating commission schemes, and lack of support for marketing. While distribution grew SMART's customer base faster than other countries, the author is still waiting to see returns on investment. Lessons learned include spending more time on the original contract and bringing on an experienced
Clemenger Digital Summit Auckland: Breaking Digital Constraits - April 2009Tony Burt
I think we're boxing ourselves in to restrictive marketing formats that are stifling strategic and creative thinking, and in doing so are underutilising the potential interactive has to offer. In this talk I will explore what technology can offer in terms of creating engagement and using it to strengthen your direct communications with customers.
Similar to Incubeta Ignite: Change Your Mindset - Customer Experiences in Digital (20)
Incubeta insights Deck: Transitioning to the till Incubeta NMPi
Incubeta has put together an insights deck to run you through some of the key trends we're seeing emerging in the retail space, in particular, the return to brick and mortar.
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.
Watch the launch event or visit seamless.io to learn more
NMPignite: The Future of Performance- Paid SocialIncubeta NMPi
This document discusses the importance of social media as a performance marketing channel. It notes that billions of potential customers can be found on social media and segmented using various audience insights. However, these audiences need to be targeted carefully. The document provides tips for raising your social strategy, such as using granular targeting, rethinking attribution, ensuring proper technical setup, and focusing on mobile. It describes the NMPi approach to attribution and leveraging audiences and data to improve dynamic ad campaigns on Facebook.
NMPignite: The Future of Performance- AmazonIncubeta NMPi
This document discusses Amazon advertising and provides strategies for enhancing performance on Amazon. It notes that Amazon advertising is growing rapidly and is focused on performance. The document recommends starting Q4 marketing in November, focusing on high potential products, and testing bid strategies to effectively compete over the holiday season. It emphasizes optimizing campaigns and supercharging efficiency to enhance Amazon performance and drive business growth.
NMPignite: The Future of Performance- FeedsIncubeta NMPi
This document discusses the importance of product feed management for online performance. It notes that 42% of consumers will increase online shopping in the future. Product feeds are crucial for shopping channels like Amazon but can face challenges like slow updates, stock levels and competitor pricing. The document recommends centralizing feed management and utilizing tools and APIs to leverage additional data sources and make strategic decisions. It promotes getting fundamentals correct and offers a free feed audit from NMPi, the performance marketing agency presenting on their approach to optimized feed management.
NMPignite: The Future of performance- CreativeIncubeta NMPi
The document discusses how display advertising should move beyond chasing clicks and instead focus on engagement and performance. It suggests replacing clicks with more meaningful engagement metrics to better align with business goals. Some strategies proposed include using offers and incentives, simplifying the purchasing path, applying relevant data, and measuring engagement through interactions beyond just clicks. The key is breaking down silos between teams and using data to build campaigns that provide value to customers.
Business Director Amy Jackson from Incubeta takes us through her presentation "Why Successful Retailers Don’t Think Digital".
Amy focuses on key brands that are using both online and in store experiences to enhance their sales, service and strategy.
Incubeta Ignite X Marks & Spencer - Influencer MarketingIncubeta NMPi
Marks and Spencer international's Hannah Tyrrell presents a piece on how to create the perfect strategy for an influencer marketing campaign, based on M&S's current influencer strategy. She explores monitoring success not only on ROI but also on maximising the value of the content provided.
Incubeta Ignite X The Planet Mark - From Talk to ActionIncubeta NMPi
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Google UK speaker Alex Maximov, explains Measurement strategy in the industry, predicting upcoming shifts and trends in the current retail space that resides in an ever-changing digital marketing sphere.
Incubeta's Full-Funnel Approach to Paid Social AdvertisingIncubeta NMPi
The paid social landscape can be difficult to navigate - the variety of platforms, formats, and KPIs can be overwhelming, especially if you’re trying to implement a comprehensive strategy that covers the entire marketing funnel. Our Head of Delivery, Craig Brown, shared his insights at a recent Masterclassing event, helping us to better understand a full-funnel approach.
Amazon: The Missing Piece of the Customer JourneyIncubeta NMPi
According to a Feedvisor study, two-thirds of US shoppers typically start their search for new products on Amazon. Customer journeys are changing and, with the continued rise of their advertising platform, it’s no surprise that digital spending is growing rapidly on the Amazon marketplace compared to Google and Facebook.
Key Takeaways
- How to use Amazon effectively in tandem with Google search to benefit performance across both channels
- Use data to better inform bidding decisions
- Effective ways of measuring and attributing performance across Amazon and your other channels
Incubeta Ignite: Building for the Next Billion UsersIncubeta NMPi
This document discusses building products and services for the next billion users who will come online in developing economies and rural areas over the next decade. It notes that while 50% of internet users are now in developed economies, that share will decline as growth happens primarily in developing areas. Key challenges for the next billion users include low-spec phones, lack of connectivity and high costs, and a need for localized content. The presentation outlines Google's strategy to address these challenges through products that work offline, are optimized for low memory, provide localized experiences, and are designed to be simple and accessible. Examples highlighted include Google Maps for two-wheelers, YouTube Go, an optimized Google Assistant, and Tez, Google's payments app for India.
Incubeta Ignite: The Future of Advertising is ConversationalIncubeta NMPi
Explore AdLingo ad formats with Joystick's Farrach Qureshi, as she explains how we can use conversational AI to build relationships with customers new and returning.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve