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Incubeta Ignite: Building Bremont

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Nick English, co-founder of Bremont Watch Company, discusses how he grew a British watch brand in a market dominated by the Swiss.

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Incubeta Ignite: Building Bremont

  1. 1. ©2019 DQ&A. ©2019 JOYSTICK. ©2019 NMPi. ALL RIGHTS RESERVED. Nick English Co-Founder Bremont Watch Company
  2. 2. FROM THE START ……
  3. 3. The Start…. BREMONT The beginnings …
  4. 4. Growing up – a passion for all things mechanical BREMONT Bremont beginnings: The Tipping Point
  5. 5. BREMONT HERITAGE | THE TIPPING POINT BREMONT Bremont beginnings: The Tipping Point
  6. 6. BREMONT HERITAGE | THE TIPPING POINT BREMONT Bremont beginnings: The Tipping Point
  7. 7. FROM THE START ……
  8. 8. BREMONT HERITAGE | THE BEGINNINGS BREMONT Bremont beginnings: A new start
  9. 9. British Innovations in Watchmaking 1. Robert Hooke, 1644 Balance Spring 2. Daniel Quare, 1690 Minute Hand 3. Thomas Mudge, 1755 Lever Escapement 4. John Whitehurst, 1765 Centre Seconds 5. Thomas Young, 1807 Chronograph 6. John Harwood, 1924 Automatic Winding A BRITISH WATCH COMPANY 1 3 4 2 5 6 BREMONT A WONDERFUL HISTORY: BRITISH HOROLOGY
  10. 10. BREMONT PILLARS: BRITISH ENGINEERING
  11. 11. BREMONT PILLARS | ENGINEERING BREMONT PILLARS: BRITISH ENGINEERING
  12. 12. BREMONT PILLARS | ENGINEERING BREMONT PILLARS: BRITISH ENGINEERING
  13. 13. THE BEST OF BRITISH: COMMITMENT TO TRAINING
  14. 14. BREMONT: THE MARKETING We were not trying to launch a Swiss watch brand Bremont had its own PHILOSOPHY (and our own market) IT’S OK TO BE DIFFERENT !! BREMONT – WE ARE NOT SWISS (Impossible to please everyone …!!) AUTHENTICITY was key – live the brand Have to have a product WORTH TALKING ABOUT
  15. 15. FOLLOW YOUR OWN PATH…. INNOVATE! “Life is grey ….. try not to be.” The brand thing? ROI? PRODUCT e.g. MB2 Bremont Townhouse Store design
  16. 16. BREMONT SOCIAL MEDIA /TestedBeyondEndurance @Bremont @BremontWatches Bremont Watch Company Bremont Watch Company Bremont Watch Company BREMONT BREMONT SOCIAL: THE EARLY DAYS
  17. 17. BREMONT PILLARS: ADVENTURE (TESTED BEYOND ENDURANCE)
  18. 18. BREMONT PILLARS: ADVENTURE (TESTED BEYOND ENDURANCE)
  19. 19. Life is an adventure – still a propensity for risk – August 2013 … still a propensity for risk taking!
  20. 20. Life is an adventure – still a propensity for risk – August 2013 Tested Beyond Endurance ….!
  21. 21. Life is an adventure – still a propensity for risk – August 2013 Tested Beyond Endurance ….!
  22. 22. BRITISH ENGINEERING - BOEING AND AMRC BRITISH ENGINEERING: AVIATION & MILITARY
  23. 23. BREMONT PILLARS: AVIATION & MILITARY BREMONT PILLARS: AVIATION & MILITARY
  24. 24. BREMONT PILLARS: AVIATION & MILITARY BREMONT PILLARS: AVIATION & MILITARY
  25. 25. COMMITMENT TO SUPPORT THE ARMED FORCES
  26. 26. HER MAJESTY’S ARMED FORCES PARTNERSHIP
  27. 27. MISSION “To make exquisitely engineered mechanical timepieces on British soil with the lofty objective of reinvigorating the nations horological past, using our adventurous spirit, passion for detail, desire to innovate and dedication to the highest quality of customer satisfaction.” TESTED BEYOND ENDURANCE
  28. 28. BREMONT: THE MARKETING CELEBRATE the people buying from you Hold them in HIGH REGARD Turn you CLIENTS into CELEBRITIES FEEL PART OF THE BREMONT FAMILY BREMONT – SATISFY THAT CUSTOMER People connect with people
  29. 29. ‘BREMONT ADVENTURERS CLUB’
  30. 30. CITY OF LONDON NEW YORK HONG KONG MAYFAIR MELBOURNE CANARY WHARF BREMONT BOUTIQUES
  31. 31. BREMONT: IT’S A COMPLEX BUSINESS !! DESIGN COMPANY - THE PRODUCT ENGINEERING COMPANY MANUFACTURING COMPANY RETAILING COMPANY MARKETING COMPANY ✅ ✅ ✅ 4 5 BREMONT: IT’S A COMPLEX BUSINESS ‘3xRule’
  32. 32. BREMONT: THE MARKETING BE PASSIONATE BE AUTHENTIC BE SMART INNOVATE BREMONT MARKETING: TELL YOUR STORIES (Need oodles, high’s & lows) (not for the faint hearted!!) (know you market(!), CRM, social, partnerships, PR, events etc) (Be real & honest, times are changing, no pretenders) and ………TELL YOUR STORY!!
  33. 33. BRITISH ENGINEERING - MARTIN-BAKER PARTNERSHIP BRITISH ENGINEERING: MARTIN-BAKER
  34. 34. BRITISH ENGINEERING - BOEING AND AMRC BRITISH ENGINEERING: AVIATION & MILITARY
  35. 35. BREMONT PILLARS: AVIATION & MILITARY BREMONT PILLARS: AVIATION & MILITARY
  36. 36. BREMONT PILLARS: AVIATION & MILITARY BREMONT PILLARS: AVIATION & MILITARY
  37. 37. COMMITMENT TO SUPPORT THE ARMED FORCES
  38. 38. HER MAJESTY’S ARMED FORCES PARTNERSHIP
  39. 39. MISSION “To make exquisitely engineered mechanical timepieces on British soil with the lofty objective of reinvigorating the nations horological past, using our adventurous spirit, passion for detail, desire to innovate and dedication to the highest quality of customer satisfaction.” TESTED BEYOND ENDURANCE
  40. 40. BREMONT: THE MARKETING CELEBRATE the people buying from you Hold them in HIGH REGARD Turn you CLIENTS into CELEBRITIES FEEL PART OF THE BREMONT FAMILY BREMONT – SATISFY THAT CUSTOMER People connect with people
  41. 41. ‘BREMONT ADVENTURERS CLUB’
  42. 42. CITY OF LONDON NEW YORK HONG KONG MAYFAIR MELBOURNE CANARY WHARF BREMONT BOUTIQUES
  43. 43. BREMONT: IT’S A COMPLEX BUSINESS !! DESIGN COMPANY - THE PRODUCT ENGINEERING COMPANY MANUFACTURING COMPANY RETAILING COMPANY MARKETING COMPANY ✅ ✅ ✅ 4 5 BREMONT: IT’S A COMPLEX BUSINESS ‘3xRule’
  44. 44. BREMONT: THE MARKETING BE PASSIONATE BE AUTHENTIC BE SMART INNOVATE BREMONT MARKETING: TELL YOUR STORIES (Need oodles, high’s & lows) (not for the faint hearted!!) (know you market(!), CRM, social, partnerships, PR, events etc) (Be real & honest, times are changing, no pretenders) and ………TELL YOUR STORY!!
  45. 45. BRITISH ENGINEERING - MARTIN-BAKER PARTNERSHIP BRITISH ENGINEERING: MARTIN-BAKER
  46. 46. JAGUAR PARTNERHSIP BREMONT MARKETING: JAGUAR
  47. 47. PARTNERSHIPS | AMERICA’S CUP & ORACLE TEAM USA BREMONT MARKETING: AMERICAS CUP
  48. 48. LIMITED & SPECIAL EDITIONS | PREVIOUS LIMITED EDITIONS BREMONT MARKETING: STORY TELLING
  49. 49. LIMITED & SPECIAL EDITIONS | WRIGHT FLYER LIMITED EDITION BREMONT MARKETING: STORY TELLING
  50. 50. CITY OF LONDON NEW YORK MAYFAIR BREMONT MARKETING: THE MOVIES Bremont at the movies …..
  51. 51. BREMONT SPOTTED
  52. 52. THANK YOU

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