How to Create Advanced Surveys with Logic, Conditions and Piping

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Online surveys are an incredibly useful tool for UX, CX and Marketing Professionals to collect user feedback. However, to make your research more impactful, you may need to build a more robust survey, the one that adapts to each respondent. Take a look at some of the more advanced survey features UserZoom has to offer such as advanced logic, conditions and piping Learn about: 1. How to utilize advanced survey logic, conditions and piping 2. Traditional and non-traditional question types to complement your research

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How to Create Advanced Surveys with
Logic, Conditions and Piping
www.userzoom.com

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The #1 Platform for Agile Usability Testing & User
Experience Analytics
Our all-in-one enterprise solution make research & testing
cost-effective, agile and easy

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• Chat box is available if you have any questions
• There will be time for Q&A at the end
• We will be recording the webinar for future viewing
• All attendees will receive a copy of the slides/recording
Quick Housekeeping
Continue the discussion using: #LearnRemoteUX
How to Create Advanced Surveys with Logic, Conditions and Piping

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Meet Your Speaker
Sneha Kanneganti
UX Researcher
UserZoom
Continue the discussion using: #LearnRemoteUX
How to Create Advanced Surveys with Logic, Conditions and Piping

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• Unmoderated Remote Research & Survey Design
• Unmoderated Remote Survey & Question Types
• Designing an Advanced Survey in UserZoom
• Q&A
Agenda
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX

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Example: Profiles, Logic, Conditions, Piping
Travel Website
2 Main User Segments/Profiles
Business
Traveller
Leisure
Traveller
• How successful are business
travellers in finding a flight to a
destination?
• How successful are leisure travellers
in planning a vacation?
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX

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Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
• Asynchronous
• Natural context
---
• No moderation
• Requires planning
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX

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Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Efficiency
• Effectiveness
• Clickstreams
• Heat maps
• Errors
• Site Analytics
• Screen Session
Recording
• Audio/Video
Feedback

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Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Series of questions aimed to study
sample population
• Feedback from customers/users about
site experience, satisfaction etc.
• Important component of remote
• Collect crux of user experience

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Survey Question Overview
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Likert Rating Intention
Ratio Ordinal IntervalNominal
Dichotomous Multiple Choice
Closed Open-Ended
Question
Format
Number of
Answers

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What are Logic, Conditions & Piping?
How to Create Advanced Surveys with Logic, Conditions and Piping
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• Logic helps direct participants to specific questions
• Conditional questions have dependencies on previous responses
• Piping takes answers from participants and place them into another
question

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Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Test Prototypes & Live Sites
• Conduct UX Benchmarking
• Multi Device User Experience Testing
• Card Sorting/Tree Testing

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Unmoderated Remote Research & Surveys
Unmoderated
Remote Research
= Survey + Metrics
• Do customers understand the value
proposition & USP of our website or
product?
• How can we optimize our checkout
process with the goal of making it faster,
easier and more pleasurable?
• Which version of the homepage design do
users prefer to use?
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX

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Unmoderated Remote Research & Surveys
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Too many questions
• Many open – ended questions
• Many rating scales
• No fixed objective
• Confusing sentence structures
• Poor response rate
• Poor quality of responses
• Prolonged data collection time

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How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Best Practices
• Avoid clues or leading questions
• Too many open ended questions
• Use profiles, piping and conditions
• Keep the study under 20 minutes

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How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Questions

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How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Recruitment
• Within UserZoom
• External Panel
• Customer List
• QR Code

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How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
Benefits of Remote Usability Testing
• Quick Results
• Cost Effective
• Users in their Natural Context
• Flexible & Scalable
• Rich Data

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Designing a UserZoom Study
How to Create Advanced Surveys with Logic, Conditions and Piping
Continue the discussion using: #LearnRemoteUX
• Regular Survey Questions
• Task Scenarios

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Talk with one of our knowledgeable staff.
Contact us
UserZoom
1054 S. De Anza Blvd. Cupertino, CA
Toll free number: (866) 599 1550
www.linkedin.com/company/userzoom@UserZoomFollow us

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