The document discusses future trends in media such as digitalization, faster lifestyles, and increasing demand driving changes in the media landscape. It notes that the platform for media is becoming less interesting than the content itself. Statistics are presented on television, radio, and print media audiences from 2016 and earlier, showing declining consumption times. The document promotes further discussion on trends in media and how to engage audiences more effectively across different platforms and stages of awareness, consideration, and advocacy. It provides contact information for the author to discuss these issues in more detail.

1. Future of media

2. Digitalization

3. Faster life
47.4%

4. Increasing demand

5. …changes in media

6. Platform is not interesting anymore,
just the content
2016:
1.34 bn

8. Generally about
media

9. Television
23
million

10. Radio

11. Press
36 min > 26 min
25 min > 18 min

12. Outdoor

13. Knowledge Familiarity Consideration Buy Advocacy

14. Entertaining partner

15. No reach,
just sales!

16. If you are interested in more, please
contact me!
Zoltan Hidvegi
COO, AEGIS MEDIA Kazakhstan and CCAR
Mobile: +7 701 782 72 12
E-mail: z_hidvegi@aegis.com.kz