Frog Hollow Farm understands the importance for a healthier next generation of American citizens. In keeping with that end in mind, Frog Hollow Farm is looking to partner with a non-profit organization doing significant work in the field of Child Obesity Awareness and Elimination in Sept. 2013.

1. September 2013:
National Childhood Obesity
Awareness Month

2. About Us
Frog Hollow Farm is a certified organic farm in
Brentwood, CA.
 We are located east of San Francisco in the fertile Sacramento
River Delta (about an hour's drive).
 Our farm is home to hundreds of trees which produce peaches,
nectarines, cherries, apricots, apriums, plums, pluots, Asian and
European pears, olives, persimmons, quince, apples and more.
Mission statement
 We are certified organic with C.C.O.F. (California Certified
Organic Farmers) and committed to sustainable practices.

3. Objectives
• Support a non-profit doing significant
work in the field of childhood obesity to
encourage a healthier next generation of
American citizens
• Promote organic fruit as a healthy
alternative to processed, high-sugar content
foods in a child’s diet.

4. Proposal
• Frog Hollow Farm would donate $1 from every order
placed online at www.froghollow.com up to $100,000 to
a non-profit doing significant work to eliminate
childhood obesity.
• Maximum donation: $100,000
• Minimum donation: $1,000 (guaranteed by Frog Hollow
Farm)

5. Qualifying Factors for
Selection
Qualifying Factors for Non-profit:
• Significant, noticeable work in the field of childhood
obesity
• Non-profit should clearly state how funds will be utilized
• Non-profit should have access to a third-party source to
control and validate the final donation sum

6. Suggested Taglines
• Select one from the following or another new one -
• Eat Healthy. Eat Fruit.
• Eating Right Is Good. Eating Organic, Better
• Eat Right. Feed Right. Eliminate Obesity
• Fight against Childhood Obesity. Are You Onboard?

7. Marketing
• Emails to Frog Hollow Farm’s Mail Order clients (<6,000)
• Mention in Frog Hollow Farm’s CSA newsletter (<450)
• Share with CUESA and other vendors
• Print postcards and insert in every Mail Order shipment
• Press release to media outlets (Frog Hollow Farm)
• Handwritten letter to PR/VIPs by owner, Farmer Al
Courchesne
• Selected donee beneficiary to share news with existing
donors
• Donee beneficiary to use its own media connections to
encourage people to participate.

8. Frog Hollow Farm
Project Outreach
Frog Hollow Farm to reach out to other partners to
contribute/match its collections:
• Farmer Al to discuss proposal with Walter Robb (Whole
Foods);
• CSA director Jennifer Cooke to propose it to J. Crew’s Mickey
Drexler via his assistant
• Marketing Director Pearl Driver to reach out to Marcus
Wainwright of Rag & Bone

9. Project Timetable
• Different stages of project
Description Start Date to Completion Date
Phase 1 Identify beneficiary
donee
8/26 – 8/30
Phase 2 Track online sales 9/1 – 9/30
Phase 3 Present sales reports
to beneficiary donee
10/1 - 10/10
Phase 4 Independent 3rd party
audit
By 10/31
Phase 5 Presentation of check Latest by 11/30

10. Contact Information
For questions about project, please call
• Pearl Driver, Director of Marketing
Email: pearl@froghollow.com
Phone: 925.683.6497 (m)
925.634.2845 (w) ext. 203
Website: pearl@froghollow.com