This document summarizes a sales and marketing insights platform. It includes components for lead development like ongoing nurturing campaigns, multi-step segmentation, and tracking across channels. It also provides overviews of Hubspot for comparing websites and marketing effectiveness. Marketing automation is discussed for growing names and developing lead programs. Salesforce integration allows monitoring campaign ROI and providing sales teams with detailed lead data.

1. Sales and Marketing Insights Platform Paul Wilson

2. Sales and Marketing Ecosystem Clsoed loop Sales and Marketing From anonymous site traffic on www.company.com data continues through the Inbound and Automation platforms through to salesforce.com

4. Uses all channels of approach

6. Integrated follow up

12. Conversion % (right hand axis) demonstrates the effectiveness of calls to action

14. Leveraging Hubspot to create real SEO traction would create an ever increasing trendline

16. Posts (flagged with #’s) impact subscribers

25. Create relevant scoring and grading methodologies within salesforce.com