Short Pestel Analysis

1. Over View:
Mermaid Duplex is beauty solon services provider
company who is already providing his services in
Abbottabad now he want to start his services in
Havelian. Before going in the Market we want
to take a PESTEL analysis of the Market.

2. Vision
 Badla hai Abbottabad Badly gay Havelian
 Khobsurat ho ga Pakistan

3. PESTEL Analysis
PESTEL
Analysis
Political
Economical
Social
Technological
Environmental
Legal

4. Political Analysis:
 Changing government rules & regulations for
businesses.
 Introduce new loans for small scale businesses.
 Introduce new instruction programmers for beauty
cultural field through youth center.
 Government introduces higher taxes for businesses &
some taxes for cutouts, and banners. It is very badly
affected to businesses.
 Huge taxes are applied on branded cosmetic products.

5. Economical Analysis:
 Decreasing interest rates for business loans.
 Increasing cost of cosmetics.
 Personal incomes are not increasing.
 Increasing price of beauty cultural technical
instruments.
 Abnormal Inflection rate.

6. Social Analysis
 Mostly people religion is the Islam.
 Increasing more sales Eid Days, New Year seasons,
Pakistan National Day and Pk Defense Day.
 Higher demand for Indian fashions and celebrities.
 Some times in wedding seasons most parents need
traditional dressing for their young daughters.

7. Technological Analysis
 Use laser treatments for pimples.
 Use galvanic tools for facial treatments.
 Use head massages, hair iron for hair dressing.
 Use new skin whitening creams & technical machines.
 Use internet to promote salon & give opportunities for
customers to get appointments through online.

8. Environmental Analysis
 Mostly weather not effect the salon business.
 Near to the tourism places and cities.
 Reliable business insurance.
 Easy loan on easy condition.

9. Legal Analysis
 Salon is a legal way of making money.
 Use product that are allow to use mean using Halal
products.
 Employees are proper educated.
 Maintain the cleanness and safety measures.
 License by Capital Development Authority.
 Properly dispose the chemical waste.

10. Conclusion
 Havelian is a good place by Legally and Environmentally for
starting our new branch. But the people of Havelian city
can’t not afford the such a huge prices of Mermaid Duplex
so we have decrease our prices and discounts for students
so they can easily use our services.
 We can decrease prices by:
 Zero use of imported cosmetic products.
 Low price technological use.
 Havelian is not as modern compare to Abbottabad and
Haripure. But we hope Mermaid Duplex will be good here
in future after the 5 or 10 years with thousand of clients.