The document provides details about the candle business being started. It discusses the history of candles dating back 5000 years. It then outlines the partnership between Rahul David and Naithali D'costa to start Candle Wonders in Belgaum, India. Key details include a capital investment of Rs. 48,00,000, products to be offered, market survey results, manufacturing process, machinery required, and production targets.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
You are thinking about scented candles? So,See this.From this you will know the benefits of using scented candle.After reading this you must use scented candle. You can also buy your desirable scented candle from UK.
This was a research assigned by the respected Faculty of Bangladesh University of Professionals to study the organizational function of a renowned organization where we studied Starbucks.The team under my leadership accomplished this research.
In this report you can study about Marketing Mix of Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
You are thinking about scented candles? So,See this.From this you will know the benefits of using scented candle.After reading this you must use scented candle. You can also buy your desirable scented candle from UK.
This was a research assigned by the respected Faculty of Bangladesh University of Professionals to study the organizational function of a renowned organization where we studied Starbucks.The team under my leadership accomplished this research.
2. CANDLE BUSINESS
Candles have been used for light and to illuminate
man's celebrations for more than 5,000 years, yet
little is known about their origin
It is often written that the first candles were
developed by the Ancient Egyptians, who used
rush lights or torches made by soaking the pithy
core of reeds in melted animal fat. However, the
rush lights had no wick like a true candle.
3. The Egyptians were using wicked candles
in 3,000 B.C., but the ancient Romans are
generally credited with developing the
wicked candle before that time by dipping
rolled papyrus repeatedly in melted tallow
or beeswax
4. Historians have found evidence that many other early
civilizations developed wicked candles using waxes made from
available plants and insects.
Chinese candles are said to have been moulded in paper
tubes, using rolled rice paper for the wick, and wax from an
indigenous insect that was combined with seeds.
In Japan, candles were made of wax extracted from tree nuts
In India, candle wax was made by boiling the fruit of the
cinnamon tree.
5. Candles have come a long way since their initial
use.
Although no longer man's major source of light,
they continue to grow in popularity and use.
Today, candles symbolize celebration, mark
romance, soothe the senses, define ceremony, and
accent home decors — casting a warm and lovely
glow for all to enjoy.
6. LOCATION
Name:- Candle Wonders
Industry:- Candle Business
Business Type :- Partnership
Capital Investment:- 48,00,000
Location :-Belgaum Udhyambag sector
7. PARTNERSHIP DEED
Name of Entrepreneur:- Mr Rahul David
Date of Birth:- 05/07/1987
Age:- 25
Project:- Candle Making
Location:- Salem Salvador, Do-Mundo Bardez Goa Porvorim,
Goa
Type of organization Proprietary/ Partnership:-
Partnership
Name of firm:- "Candle Wonders"
Address:- Udhyambag, Belgaum
8. Qualification Institute Major Year of
Subject passing
HSSC or Vidya Arts 2004-2005
BELOW HSSC Prabodhini,
Porvorim Goa
BBA CBALC, HR 2005-2008
Belgaum
Degree/
Diploma S.P. Jain Institute MBA 2008-2010
of Management
MBA and Research ,
Puna
9. Training in Institute Duration Achievement
Bizzyland 4 TH
Floor,
Vishrambag
Candle Vada Next To
Making Chitale Sweets, 2010-2011 Passing Certificate
Course Sadashiv Peth,
Pune – 411030
Organization Position Nature of work Duration
ZAF Enterprise HR Assistant Office 2011-2012
10. Name of Entrepreneur: Ms Naithali D’costa
Date of Birth: 03-07-1987
Age: 25
Project: Candle Business
Location: Abu Dhabi, U.A.E
Type of organization: Proprietary/Partnership:
Partnership
Name of firm: "Candle Wonders"
Address: Udhyambag, Belgaum
11. Qualification Institute Major Year of
Subject passing
S.S.C or HSSC St Joseph’s Commerce 2004
below School AUH
Degree/ BBA University of Marketing 2007
Wollongong
Diploma
DXB
MBA Hariot Watt Marketing 2009
DXB
12. Training in Institute Duration Achievement
Candle & flower Anant Apartment 1 year course Awards & Completed
making Opp Mordern High 2009-2010 certificate
School, JM Road,
Sivaji Nagar, Pune
Interior & fashion Inter National 2010-2011 Awards & Completed
Designing Institute of Fashion certificate
Design
Organization Position Nature of work Duration
Home Center Asst. Manager Interior Decorator 2011-2012
Auh
13. PRODUCTS
Scented Candle
Long thin candles
Long Thick candles
Spiral candles
Glass candles
Color candles
Design Candles
14. MARKET SURVEY
End product :- Colored scented candles
End users :- Middle & upper class, Decorators
Suitability and strength of selecting particular
product :- Innovative, not many players
Brand :- Candle Wonder
Tagline: Light your life
Selling price :- 20/-
15. Class & type of consumers: Middle and upper class,
decorators
Product life cycle and present status : Introduction
Stage
Past demand pattern: High
Anticipated future demand projections: Higher
Buying criteria and influencing factors: Value for
money pricing will influence customers
16. Current availability and production capacity versus utilization:
90% in total
Marketing Practices
Distribution: Dealers
Credit Policy: No credit facility
Strengths and special services to be offered, if any: Coloured
scented, decorated candles
Possible clientele and their likelihood of buying: Decorators
17. 7 P’S OF MARKETING
Product :- Candle
Price :- 20/- or depends on the type
Place :- Udhyambag Belgaum
Promotion:- Catalog & pamphlets to
dealers
18. COMPETITORS
Wax Works
General Bewoor, CAMP, (Ganeshpur
Rd), Belgaum, India
Jawan Candles - India hubli
Shridevi Candles - India Hubli
21. PLANT & MACHINARY
S. Description Qty. Price Total Names and
No. required Value addresses of
suppliers
1 Auto Shot 3000-D 1 4,00,000 4,00,000 Candlewic,
Mumbia.
2 Candle-machine- 1 5,00,000 5,00,000 Candlewic,
125x125 Mumbia.
3 Fluted base former 20 1,000 20,000 Candlewic,
Mumbia.
4 Tray mould 100 220 22,000 Candlewic,
Mumbia.
5 Polyurethane tea 20 1,300 26,000 Candlewic,
light mould Mumbia.
6 Wick holder bar 500 4 2,000 Candlewic,
Mumbia.
Total 9,70,000
22. TYPES OF MACHINERY
Candle-machine-125x125
Fluted base former
Auto Shot 3000-D
23. EQUIPMENT
Wick holder bar Tray mould Sustainer base
Polyurethane tea light mould
Mould Wick holder bar
24. LAYOUT
MACHINE 1 MACHINE 2 STORAGE
REST ROOM
WORKING SPACE
LOBBY
25. RAW MATERIALS
S. No. Item Total Requirem Total Sources
annual ents
Quantity Value (Rs)
1 Wax 15,600 90 14,04,000 Candlewic
, Mumbia.
2 Colour block 1,872 40 74,880 Candlewic
, Mumbia.
3 Wick 1,560 20 31,200 Candlewic
, Mumbia.
4 Scents and 1,872 125 2,34,000 Candlewic
fragrance , Mumbia.
5 Sustainer base 93,600 0.45 42,120 Candlewic
, Mumbia.
Total 17,86,200
26. UTILITIES
S. Particulars Annual Rs/Unit Total Remarks
No. Requirement Annual
s Expenses
(Rs)
1 Electricity 1,200 4.40 5,280 KEB
2 Water 100 35 3,500 KWB
Total 8,780
27. MANPOWER
S. Particulars No. Total Wages & Remarks
No. Salaries (Rs per
year)
1 Skilled employees 1 1,20,000
2 Semi-skilled 5 4,20,000
employees
3 Unskilled employees 4 1,92,000
Total 7,32,000
28. PRODUCTION PROGRAMME
S. Item/Product Total Qty. Price per Sales Capacity
No. Per Year Qty. Revenue Utilization
Per Year
1 Fluted base candle 25,000 50 12,50,000 20%
2 Polyurethane tea- 25,000 50 12,50,000 20%
light candle
3 Tray candle 44,000 20 8,80,000 50%
Total 33,80,000 90%
29. FIXED CAPITAL
S. Item Value (Rs)
No.
1 Machinery/Equipment 9,70,000
2 Building 25,00,000
Total 34,70,000
30. WORKING CAPITAL
S. Item Duration Quantity Value
No.
1 Raw materials stock 1 month 1,50,000
2 Finished goods stock 1 month 2,80,800
3 One month 1 month 8,780+7,32,0
Production expenses 00= 7,40,780
(Utilities + Wages +
Salaries)
Total 11,71,580
31. TOTAL COST OF PROJECT
S. Particulars Value (Rs)
No.
1 Fixed capital 34,70,000
(Total of item No. 4.1)
2 Working Capital 11,71,580
(Total of item No. 4.2)
3 Preliminary and pre-operative expenses 50,000
Total 46,91,580
32. PROJECT PROFITABILITY ANALYSIS
S. Description Value (Rs)
No.
1 Sales Revenue 33,80,000
2 Manufacturing expenses 25,26,980
(2.3+2.4+2.5)
3 Selling & Distribution expenses 50,000
4 Administrative expenses 10,000
5 Interest -
6 Depreciation 40,000
7 Gross profit [1-(2+3+4+5+6)] 7,53,020
8 Income tax (30%) 2,25,906
9 Net profit (7-8) 5,27,114
33. PRODUCT LIFE CYCLE
Introduction stage:- Start manufacturing
candles from 1st April 2012 with a gross profit
of 7,53,020 & net profit of 5,27,114.
Growth stage :- Potential buyers get attracted
with increased profits.
Maturity stage :- Have own outlets
Decline stage :- Start a joint venture/ tie up
with event companies or decorators.
34. ENCLOSURES
Partnership deed
Educational certification
Certificates of experience
Permission letters
Expected cost of the building or rent receipt.
Quotation for machinery and equipment
Letters from raw material suppliers