A Pinterest Marketing Guide: 6 ways to keep your brand Pinteresting by SocialControl.com

1. PINTEREST6 WAYS TO KEEP YOUR BRAND PINTERESTING
NOVEMBER, 2016
PINTEREST GUIDE

2. Is your primary consumer young females? If so it’s time
to step up your Pinterest game and get connected to
the 18-34 year-old women who account for 67% of all
Pinterest users. With an 85% female audience there’s
some major shopping happening. In fact, 75% of Pinterest
users purchase items on the platform making Pinterest an
eCommerce dream come true!
Quick Tip: Make sure your brand’s website is mobile
friendly because Pinterest engages 29% of the entire
digital population, of which 80% of that traffic comes
from mobile. Are you ready to become a Pinterest power
brand? We’ve got all the answers you need!
WHY USE PINTEREST

3. THE THREE KEYS
TO SUCCESS
Brands can showcase
products, services, blog
posts, infographics,
instructions, recipes, and
more through Pins and
paid ‘Sponsored Pins.’
There are 3 simple steps
to Pinterest success.
UPLOAD COMPELLING
VISUAL PINS
Determine your brand’s
visual style. Fun? Serious?
Classy? What colors? What
fonts? Then design visually
compelling pins that are on
brand and inspire clicks.
FOLLOW OTHER
ACCOUNTS
Gain followers by following
other Pinners’ boards, as
well as commenting, liking,
and repinning their pins.
PIN AND REPIN
CONSISTENTLY
Create a content calendar
and work towards adding
pins a minimum of 2 to 3
times a week and scheduling
specifically for weekends,
when traffic is highest.
01

4. HOW TO OPTIMIZE YOUR BOARDS
02
TURN OFF SEARCH PRIVACY TO GO PUBLIC
Manually turn off Search Privacy as soon as you’re ready to go
public with your profile. When creating your profile, add in any
keywords that will make your Pinterest page more searchable.
GET A PINTEREST BUSINESS ACCOUNT, AND MAKE SURE
YOUR ACCOUNT GETS VERIFIED
When you register your account as a business, Pinterest
allows you to verify your account. Verified accounts tend to do
much better in search, and opens the door to ‘Rich Pins’ with
features that stand out from regular posts.
OPTIMIZE YOUR BUSINESS PROFILE NAME
Make sure to include the full name of your business so that it’s
easy to find. You only have 3-15 characters with which to do
this, so if your business has a longer name, try to shorten
it in a way that won’t confuse your followers.
PART 1

5. 02
USE KEYWORDS IN YOUR BOARD NAMES, BOARD
DESCRIPTIONS, AND PIN DESCRIPTIONS
Rename your Pin boards with SEO keywords. Your Pin
board names should reflect your business, its services, and its
offerings as a whole.
Board descriptions are another easy way to fill up your page
with keywords. Do a quick Pinterest search of the keywords
you plan on using on your page – it’ll give you an idea of what
your competition is up to.
KEEP DESCRIPTIONS CONCISE
Your Pin descriptions can only be 500 words long, but we
recommend that you stick to the Pinterest aesthetic and only
use up half of that space.
Beware of using too many keywords – if your descriptions
and board names are completely bogged down with obvious
keywords, Google might get suspicious and mark your page
as spam.
HOW TO OPTIMIZE YOUR BOARDS
PART 2

6. THE DO’S
03
PIN CONTENT THAT RELATES TO YOUR BRAND AND AUDIENCE.
Keep your audience engaged with pins that are relevant to them,
not random pins.
CHOOSE LARGE, STUNNING IMAGES WHICH BEST
REPRESENT THE CONTENT
Pinterest cover photos should be high-res, vertical, visually
stunning images that best represent the content of each board.
Impressive cover photos help your audience quickly assess the
quality of your pins leading users to follow your account rather
than just re-pinning the most relatable images.
CREATE DESCRIPTIONS SO THAT YOUR CONTENT IS SEARCHABLE.
Use keywords and hashtags to optimize your board’s visibility, and
link back to the original source of the content.
INTERACT WITH OTHER PINNERS.
Comment, like, and repin, and others will start to return the favor
for your content.
ADD PINTEREST SOCIAL BUTTON OR“SAVE”BUTTONTOYOURWEBSITE.
Advertise the fact that you’re on Pinterest with a button on your
site so that Pinners can easily find you.

7. THE DON’TS
03
MAKE IT ONLY ABOUT YOU.
Posting content that is solely
related to your products
or services could create
brand fatigue. Just like any
other social media website,
Pinterest is about creating
a community of sharing and
interacting with others, not
excessively promoting.
BE SPAMMY.
It’s great to be
conversational, but avoid
flooding people with links
to your websites in their
comments and under your
descriptions of images and
boards. It looks cheesy and
unprofessional.
OVER-HASHTAG.
Having too many hashtags
can negatively impact your
ranking, so adding a few is
fine and advised, but having
too many is not a good
strategy.

8. 04
Want to Boost
Performance?
HIGH RESOLUTION IMAGES LONG TEMPLATES BOLD TEXT
vs.
XXX
vs.
vs.
HAPPY ROBOT
SAD ROBOT
Try Out
These Quick
Techniques!

9. CREATE A STORY THROUGH
YOUR VISUALS:
05
The best pins have a synchronous design with images
that tell a visual story through a similar color palette and
common thread.
They portray a feeling of quality, as if time and care has been
put into the design. Alluding to a story through the images is
a great way to create enough visual interest to get users to
click on your pins.
HACK #1

10. ADD MYSTERY
TO YOUR PINS
05
A way to ensure click-
throughs to your website is
to create a visual pin with
eye-catching headlines such
as “How To’s.”
Leave off a description, so if
users want the information,
they’ll need to click through
to your site in order to read
the article or blog post.
If you have, say, a recipe
blog, list only the ingredients
in the description, so if the
user wants the full recipe,
they’ll need to click through
to your site.
HACK #2

11. ADD A VISUAL
CTA ‘BUTTON’
TO YOUR PINS
05
The entire Pinterest pin is
already like a button, since
clicking anywhere on an
image will bring you to the
site the pin is linked to.
To best take advantage of
this, create an image with a
clear call to action such as
“Check It Out” or “Join the
Movement” that resembles
a clickable button.
It’s a psychological way
to both stand out from the
pack and entice Pinners to
click on your pin.
HACK #3

12. PINTEREST MEASURING TOOLS
TO TRACK PROGRESS
TAILWIND
Looking for detailed metrics on the growth of your
followers, engagement and pins? Tailwind will help!
Tailwind allows you to link your Google Analytics and track
not only how much traffic was a result of your Pinterest
activity, but also which Pinners helped to drive this traffic
as well.
It’s a great way to see who your top influencers and fans
are, while it also allows you to schedule pins, publishing
them based on optimal posting times.
06

13. THANK YOU
Social Control is a full service social media marketing agency located in Los Angeles, California.
Visit us at www.socialcontrol.com