How can Sourcers still be relevant to their company when talent pipelines are running dry?
In the current context, Sourcers effort might make shift from converting top of the funnel prospects to candidates that will be interviewed by hiring teams.
In this session Iker will lay down ideas that will contribute to sourcers continuing to add strategic value. In addition Iker will look at behaviours sourcers can cultivate which can be be put to use when the economy comes roaring back.
Scaling your content production and workflow with AI
Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients.
Key Takeaways:
You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.
Digital marketing strategic of pt. eiger multi produk (eiger) analysisMahfud Achyar
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels.
My key tips and tricks for using AI in Discovery phase in the Double Diamond process.
This was presented in a casual after-work session for Turku Design community in May 2023.
Thousands of tools exist for Talent Sourcers and Recruiters to use, how do we make sense of what’s useful and what to ignore. In this session, Iker will continue in a long tradition of #SOSU and open his current toolbox. He will demonstrate some of best new technology in the market. This is a smorgasbord of plugins, extensions, apps. free tools and technology that are worth investing for Recruitment and Sourcing professionals. Iker will also add a cost/effect dimension to every tool he explored.
Tips for Research Keep in mind, to.docxjuliennehar
Tips
for
Research
Keep
in
mind,
to
locate
credible
business
sources,
they
should
be:
1. No
more
than
2
years
old
(3
is
permissible,
but
avoid
going
over
that).
2. Respected
sources
(you
can
google
names/titles
to
be
sure).
3. Unbiased-‐-‐no
agenda.
4. Written
by
an
easily
researched
author
or
entity.
Also,
keep
in
mind:
1. A
variety
of
types
of
sources
is
always
a
good
idea.
2. There
is
still
some
lingering
distrust
of
web-‐exclusive
sources.
3. The
library
resources
will
help
you
(but
you
also
don’t
need
to
limit
yourself
to
them).
When
you
locate
a
credible
source:
1. Actively
read
it,
making
notes,
highlighting,
writing
questions,
etc.
2. Write
a
one-‐paragraph
summary/description
of
the
piece’s
content
in
your
own
words.
3. Make
notes
of
the
major
points/information
you
might
use
in
your
project.
4. Identify
(either
by
writing
down
or
highlighting)
direct
quotes
that
might
be
worthy
additions
to
your
own
project.
5. Make
sure
you
have
complete
bibliographic
information
for
the
piece.
6. Remember
that
for
each
credible
piece
you
find,
you
should
find
others
as
well—the
first
one
may
or
may
not
be
the
best
one.
Once
you
are
crafting
a
draft,
keep
the
following
in
mind
about
integrating
research
into
your
work:
1. Always
cite
sources.
Any
time
you
use
information
that
is
not
your
own,
it
must
be
cited
(whether
it
is
a
direct
quote
or
a
paraphrase).
2. Don’t
rely
too
heavily
on
one
particular
source—mix
it
up.
3. Introduce
qualifications
as
appropriate.
4. Direct
quotes
can
“spice
up”
your
writing...
5. ...but
avoid
more
than
10%
of
direct
quotes...
6. ...and
make
sure
they
connect
to
the
ideas
around
them...
7. ...and
that
you
properly
introduce
them
(According
to,
etc.)
8. Don’t
end
a
paragraph
with
a
direct
quote.
9. Sources
exist
in
the
present
tense
(“So-‐and-‐so
states...”
not
“So-‐and-‐so
stated.”)
10. Always
remember
that
research
first
educated
you...now
it
must
support
you.
A
word
about
Citation
Format:
No
one
is
expe ...
Scaling your content production and workflow with AI
Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients.
Key Takeaways:
You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.
Digital marketing strategic of pt. eiger multi produk (eiger) analysisMahfud Achyar
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels.
My key tips and tricks for using AI in Discovery phase in the Double Diamond process.
This was presented in a casual after-work session for Turku Design community in May 2023.
Thousands of tools exist for Talent Sourcers and Recruiters to use, how do we make sense of what’s useful and what to ignore. In this session, Iker will continue in a long tradition of #SOSU and open his current toolbox. He will demonstrate some of best new technology in the market. This is a smorgasbord of plugins, extensions, apps. free tools and technology that are worth investing for Recruitment and Sourcing professionals. Iker will also add a cost/effect dimension to every tool he explored.
Tips for Research Keep in mind, to.docxjuliennehar
Tips
for
Research
Keep
in
mind,
to
locate
credible
business
sources,
they
should
be:
1. No
more
than
2
years
old
(3
is
permissible,
but
avoid
going
over
that).
2. Respected
sources
(you
can
google
names/titles
to
be
sure).
3. Unbiased-‐-‐no
agenda.
4. Written
by
an
easily
researched
author
or
entity.
Also,
keep
in
mind:
1. A
variety
of
types
of
sources
is
always
a
good
idea.
2. There
is
still
some
lingering
distrust
of
web-‐exclusive
sources.
3. The
library
resources
will
help
you
(but
you
also
don’t
need
to
limit
yourself
to
them).
When
you
locate
a
credible
source:
1. Actively
read
it,
making
notes,
highlighting,
writing
questions,
etc.
2. Write
a
one-‐paragraph
summary/description
of
the
piece’s
content
in
your
own
words.
3. Make
notes
of
the
major
points/information
you
might
use
in
your
project.
4. Identify
(either
by
writing
down
or
highlighting)
direct
quotes
that
might
be
worthy
additions
to
your
own
project.
5. Make
sure
you
have
complete
bibliographic
information
for
the
piece.
6. Remember
that
for
each
credible
piece
you
find,
you
should
find
others
as
well—the
first
one
may
or
may
not
be
the
best
one.
Once
you
are
crafting
a
draft,
keep
the
following
in
mind
about
integrating
research
into
your
work:
1. Always
cite
sources.
Any
time
you
use
information
that
is
not
your
own,
it
must
be
cited
(whether
it
is
a
direct
quote
or
a
paraphrase).
2. Don’t
rely
too
heavily
on
one
particular
source—mix
it
up.
3. Introduce
qualifications
as
appropriate.
4. Direct
quotes
can
“spice
up”
your
writing...
5. ...but
avoid
more
than
10%
of
direct
quotes...
6. ...and
make
sure
they
connect
to
the
ideas
around
them...
7. ...and
that
you
properly
introduce
them
(According
to,
etc.)
8. Don’t
end
a
paragraph
with
a
direct
quote.
9. Sources
exist
in
the
present
tense
(“So-‐and-‐so
states...”
not
“So-‐and-‐so
stated.”)
10. Always
remember
that
research
first
educated
you...now
it
must
support
you.
A
word
about
Citation
Format:
No
one
is
expe ...
Delivered on 15th March 2012 at Rich Mix in London, The 7 Secrets of Socially Successful Businesses provides insights and actions for small businesses to become Socially Successful in 2012 ... #f7sm #smwldn
Simply creating a solid social media strategy is no longer an option for nonprofits. To achieve success, every action you take on social networks should be a part of a larger strategy.
This approach ensures that your social actions are guided by – and driving towards – a pre-determined goal. Plus, if you take the time to establish a comprehensive social media plan, the rest of your social efforts should follow naturally.
Take a look at the presentation above. It provides key insights to help you understand what steps your organization can take to create an effective strategy and an overarching plan for your social media efforts.
Promote Yourself and Your Listings through Social Media Mike Rosenberg
Having a hard time getting started or sustaining your social media strategy? Have a million other things to do? Join us for a presentation on social media action items, including:
- When, what & how to post
- Deep dive into topic ideas
- Time savers & organization hacks
- Hand-select your audiences based on income, zip code & more
Mike Rosenberg is CEO of Veracity, a boutique marketing agency based in Portland and Windermere Services' marketing partner. Mike shares his online marketing expertise as Past President of SEMpdx, a professional business organization for the digital marketing industry, and has been providing social media strategy and management since 2008.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
WREIA - Womens Real Estate Investment Association of HoustonEric T. Tung
Social Media Intro for the Women's Real Estate Association of Houston, presented by Eric T. Tung. How do Digital Marketing, Social Media, Website Analytics and other components of CRM and PPC play into a comprehensive digital strategy? Join us!
Recruiting for Tech Talent on Social Media #LDNTechWeekJohnny Campbell
How do you find, recruit, assess, attract and engage with top tech talent on places liked LinkedIn, Github, StackOverflow, Twitter, Facebook and more!
As presented at ITJobBoard's HQ in London for London Tech Week 2015
More Related Content
Similar to Iker Jusue - SOSUV 2020 presentation - Why Sourcing Still Matters
Delivered on 15th March 2012 at Rich Mix in London, The 7 Secrets of Socially Successful Businesses provides insights and actions for small businesses to become Socially Successful in 2012 ... #f7sm #smwldn
Simply creating a solid social media strategy is no longer an option for nonprofits. To achieve success, every action you take on social networks should be a part of a larger strategy.
This approach ensures that your social actions are guided by – and driving towards – a pre-determined goal. Plus, if you take the time to establish a comprehensive social media plan, the rest of your social efforts should follow naturally.
Take a look at the presentation above. It provides key insights to help you understand what steps your organization can take to create an effective strategy and an overarching plan for your social media efforts.
Promote Yourself and Your Listings through Social Media Mike Rosenberg
Having a hard time getting started or sustaining your social media strategy? Have a million other things to do? Join us for a presentation on social media action items, including:
- When, what & how to post
- Deep dive into topic ideas
- Time savers & organization hacks
- Hand-select your audiences based on income, zip code & more
Mike Rosenberg is CEO of Veracity, a boutique marketing agency based in Portland and Windermere Services' marketing partner. Mike shares his online marketing expertise as Past President of SEMpdx, a professional business organization for the digital marketing industry, and has been providing social media strategy and management since 2008.
My 'Social Integration Journey' framework helps corporations build enterprise capabilities for social by integrating social into their technology platforms, marketing programs and business processes, to drive strategic change and real ROI. We need to access the company’s maturity, motivations and money (budgets) to successfully build a case for social integration.
WREIA - Womens Real Estate Investment Association of HoustonEric T. Tung
Social Media Intro for the Women's Real Estate Association of Houston, presented by Eric T. Tung. How do Digital Marketing, Social Media, Website Analytics and other components of CRM and PPC play into a comprehensive digital strategy? Join us!
Recruiting for Tech Talent on Social Media #LDNTechWeekJohnny Campbell
How do you find, recruit, assess, attract and engage with top tech talent on places liked LinkedIn, Github, StackOverflow, Twitter, Facebook and more!
As presented at ITJobBoard's HQ in London for London Tech Week 2015
Similar to Iker Jusue - SOSUV 2020 presentation - Why Sourcing Still Matters (20)
2. Hello, hi !
• Intro & context.
• Part 1: Sourcing in a Pandemic World
• Talent Intelligence
• Employer Brand and Growth Hacking.
• Domain Knowledge.
• Pipelines.
• Part 2: What other companies are doing.
• Key takeaways.
• Q&As.
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
3. Disclaimer
Legal
This presentation is for educational
purpose only. The author isn't asking to
the participants to break any law, or even
encouraging to apply the techniques
exposed here, as some of them might
break Terms of Services and commercial
agreements with providers of software
applications or third parties. In case of
doubt, please check with your legal
department.
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
Content
All shared here is part of findings that I
have discovered through my career, feel
free to re-use this content.
Resemblances with your own findings are
a pure coincidence. As my memory allows,
I always will try to give a shout out. Please
don’t be offended if I’m not mentioning
you in this presentation today.
If you aren’t learning anything new at all,
or you want to discuss more about
something, please grab me later or book
me to discuss:
http://bit.ly/bookiker
5. Bersin:
Employee Engagement
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
https://bit.ly/bersinsosuv
“The most obvious conclusion is that people with jobs are
grateful. Given an unemployment rate of over 15%, people
are just happy to have any job at all.”
14. Easily building OrgCharts with ChartLoop
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
15. GitHub Stargazers
Enrichment
• Extracting GitHub Stargazer of a GitHub specific
repository published in your company account.
• Enriching with PhantomBuster to find LinkedIn
profiles.
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
16. Employer Branding
& Growth Hacking
mindset
Employer Branding,
Recruitment Marketing and Sourcing
need to work together!
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
17. Landing Pages
• Showcase your Job Vacancy and Company
as a Product that can be demoed.
• 2 clear CTAs:
• Apply to the role.
• I want to discuss more before.
Free builder: http://landen.co
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
18. Another example:
Rich Ivers @ Google
www.richivers.com
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
19. Events
Sourcing attendees for virtual events.
Personalized invitations = Exclusivity.
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
28. Building Pipelines
Leveraging CRM capabilities to keep in touch.
No CRM? Not a problem:
www.freerecruitmentcrm.com
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
29. Team
referrals
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
• Internal Sourcing sessions.
• Ask them to bookmark the
URL!
30. 2020 H2
Sourcing Radar
What other companies in my network are doing?
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
31. Insights from Natalie Glick,
Strategic Sourcing Offering Manager at IBM
• Leveraging Sourcing inside the organization:
Internal mobility also as a priority for the
business.
• Increasing availability of analytics (for e.g.:
Diversity).
• Clean dashboards to make easier the visualization
of pipelines, including specifics calls to action and
recommendations using AI.
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
32. Insights from Julien Entresangle,
Head of Talent Acquisition at sennder.
• Scale-ups, backed with a strong investment, will
continue to leverage Sourcing as an important
part of their Growth strategy.
• As sourcing ramps-up, the goal is that it will
become the channel for 30 - 40% of hiring, also
diminishing dependency on third-parties.
• Understanding Personas (for e.g.: using Google
Analytics in the career site), will be key to build a
strong Employer Brand that will engage
candidates.
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
33. Insights from Sam Cameron,
Senior Manager Talent Acquisition at Wayfair.
• Improving internal search and mobility,
particularly around understanding talent available
inside your organisation will be a key advantage.
• Candidates are considering “recession-proof”
companies.
• Teams need to be deeply knowledgeable about
company values and specific actions taken by the
employer (for e.g. across diversity, equity, and
inclusion), not only discussing them as concepts
in the career site.
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
34. Insights from Maisha Cannon,
Manager, Global Talent Sourcing at Procore.
• Adding Sourcing focus to Diversity efforts.
• Cleaning ATS & exploring CRM. Nurturing warm
leads from the past.
• Retraining on best-practices.
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
35. Key takeaways
• Employer Branding & Sourcing work better together.
• Embrace GH mindset.
• Leverage Talent Intelligence and Nurturing Pipelines.
• Knowledgeable Sourcers will stand-out.
• Domain expertise.
• Showcase from values to action.
• Invest in training
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
36. Many thanks for your time! Any questions?
Let’s connect and stay in touch.
If you are hiring for your team and/or you need an
external consultant, I would love to discuss!
Presented by Iker Jusue - about.me/IkerJusue - Twitter: @IkerJR
