The document provides tips for setting the right mindset for an ideation sprint. It recommends starting with an icebreaker to get people talking. It then outlines five rules for embracing velocity: discipline, direction, speed, ruthlessness, and voice. Attendees are engaged in activities where they brainstorm opportunities to reduce friction in experiences and generate ideas on how apps could help. The goal is to unlock purposeful thinking and win over stakeholders through an iterative process.

1. How to set the right mindset
for an ideation sprint
Afonso Rebelo de Sousa, Venture builder
Academy Night, January 22

2. SO WHAT ARE WE DOING HERE?
TURN TO THE PERSON ON YOUR RIGHT, IF
THERE IS NO ONE THERE TRY BEHIND YOU,
IF THERE IS NO ONE THERE EITHER, YOU’RE
TELLING ME!
NOW HERE’S WHAT YOUR ARE TELLING THEM:
What’s the one thing that
IS NOT
on your LinkedIn profile…
1 MIN…. AND GO!

3. SETTING UP THE SPRINT MINDSET
1 TIP AND 5 RULES

4. 1 TIP
ALWAYS START WITH AN ICEBREAKER AND IF THE ABOVE IS GOOD
ENOUGH FOR LINKEDIN, IT’S GOOD ENOUGH FOR US

5. - What was the first ever paid job you had –
BUT HERE’S A FEW MORE IDEAS
- Describe what’s in your breakfast –
- Name one activity you always wished you were better at –
– Two truths, one lie –
(ONLY IF YOU HAVE TIME)

6. RULE 1
EMBRACE VELOCITY:
DISCIPLINE

7. HOST: WHAT I
CARE ABOUT
HOST: WHAT I
SHOULD CARE ABOUT
ATTENDEE:
WHAT WE
SHOULD
CARE
ABOUT
ATTENDEE:
WHAT WE
CARE
ABOUT

8. HOST: WHAT I
CARE ABOUT
HOST: WHAT I
SHOULD CARE ABOUT
ATTENDEE:
WHAT WE
SHOULD
CARE
ABOUT
ATTENDEE:
WHAT WE
CARE
ABOUT

9. HOST: WHAT I
CARE ABOUT
HOST: WHAT I
SHOULD CARE ABOUT
ATTENDEE:
WHAT WE
SHOULD
CARE
ABOUT
ATTENDEE:
WHAT WE
CARE
ABOUT

10. HOST: WHAT I
CARE ABOUT
HOST: WHAT I
SHOULD CARE ABOUT
ATTENDEE:
WHAT WE
SHOULD
CARE
ABOUT
ATTENDEE:
WHAT WE
CARE
ABOUT

11. HOST: WHAT I
CARE ABOUT
HOST: WHAT I
SHOULD CARE ABOUT
ATTENDEE:
WHAT WE
SHOULD
CARE
ABOUT
ATTENDEE:
WHAT WE
CARE
ABOUT

13. RULE 2
EMBRACE VELOCITY:
DIRECTION

14. ACTIVITY
GET A POST-IT FROM THE TABLE.
NOW THINK OF THE LAST TIME YOU TRAVELLED ALONG THESE LINES:
. PLANNING
. BOOKING
. GETTING THERE
. WHILE YOU WERE THERE
. COMING BACK
CAN YOU REMEMBER A MOMENT WHERE YOU EXPERIENCED SOME
FRICTION OR WHERE THINGS COULD HAVE BEEN ‘JUST A LITTLE
BIT BETTER’? WRITE IT DOWN.
DID YOU
WAIT
IN LINE FOR
TOO LONG?
PLEASE PLACE YOUR POST-IT ON THE WALL UNDER THE
RELEVANT BUCKET.
1
2
3
4
5 MINS…. AND GO!

15. RULE 3
EMBRACE VELOCITY:
SPEED

17. EMBRACE VELOCITY:
SPEED
EMBRACE VELOCITY:
DIRECTION
EMBRACE VELOCITY:
DISCIPLINE

18. EMBRACE VELOCITY:
SPEED
EMBRACE VELOCITY:
DIRECTION
EMBRACE VELOCITY:
DISCIPLINE
GET EVERYONE
ON BOARD

19. RULE 4
EMBRACE VELOCITY:
RUTHLESSNESS

21. RULE 5
EMBRACE VELOCITY:
VOICE

22. ACTIVITY
GET A POST IT FROM THE TABLE.
SCAN THE FRICTIONS YOUR PEERS HAVE EXPERIENCED.
TAKE A MINUTE AND REFLECT WHAT COULD EASE THAT FRICTION.
THINK OF AN APP OR ACTIVITY ONE COULD DO ON THEIR PHONE
AND WRITE IT DFOWN ONA POST-IT.
PLEASE PLACE YOUR POST-IT NEXT TO THE EXPERIENCED
FRICTION.
1
2
3
4
5 MINS…. AND GO!
GOT MORE THAN ONE? KEEP GOING!5
HERE WE
GO
AGAIN…
BUT NOW IT’S
TIME TO
SHINE!

23. EMBRACE VELOCITY:
SPEED
EMBRACE VELOCITY:
DIRECTION
EMBRACE VELOCITY:
DISCIPLINE
EMBRACE VELOCITY:
RUTHLESSNESS
EMBRACE VELOCITY:
VOICE
GET EVERYONE
ON BOARD

24. EMBRACE VELOCITY:
SPEED
EMBRACE VELOCITY:
DIRECTION
EMBRACE VELOCITY:
DISCIPLINE
EMBRACE VELOCITY:
RUTHLESSNESS
EMBRACE VELOCITY:
VOICE
GET EVERYONE
ON BOARD
UNLOCK PURPOSEFUL
WILD THINKING

25. NOT A RULE BUT THE OUTCOME
EMBRACE VELOCITY:
IT’S A PROCESS

26. EMBRACE VELOCITY:
SPEED
EMBRACE VELOCITY:
DIRECTION
EMBRACE VELOCITY:
DISCIPLINE
EMBRACE VELOCITY:
RUTHLESSNESS
EMBRACE VELOCITY:
VOICE
GET EVERYONE
ON BOARD
UNLOCK PURPOSEFUL
WILD THINKING
WIN OVER YOUR
STAKEHOLDER

27. SETTING UP THE SPRINT MINDSET
NOW MY 3 GOLDEN RULES ON WHAT NOT TO DO

28. 1. MAKE ROOM FOR AN IMPROMPTU POLE
DO NOT
2. BE AFRAID TO CHANGE YOUR SCRIPT
BUT DON’T
3. MAKE THE ONE WHO HATES PRESENTING… PRESENT
AND NEVER

29. EMBRACE VELOCITY:
SPEED
EMBRACE VELOCITY:
DIRECTION
EMBRACE VELOCITY:
DISCIPLINE
EMBRACE VELOCITY:
RUTHLESSNESS
EMBRACE VELOCITY:
VOICE

30. END ON A HIGH
ROCK PAPER SCISSORS
Pssst… it’s on the count of 3!