Presenting is not an art, is a skill. You don't need a software, you need to learn how to make choices, simplify and tell your story.

1. OPPORTUNITY
DOES NOT KNOCK
IT PRESENTS ITSELF*
*or how to make great presentations by @filipposelden

2. 1.PREPARATION
2.CREATION
3.EXECUTION

3. 1.PREPARATION

4. IT’S SCARY!

5. BIGGEST FEARS

6. Speaking to a group 41%
32%
24%
23%
22%
20%
19%
18%
Heights
Insects and bugs
Financial issues
Deep water
Sickness
Death
Flying

7. FOR
AMERICANS
DEATH IS HALF
AS WORRYING
AS PUBLIC
SPEAKING

8. TYPICAL
MISTAKES

9. RUNNING

10. POINTLESSRESEARCH

11. BIG IDEA
EXCITEMENT

12. PC FRENZY

13. bad font choice
bad color scheme

14. Some people tend to put every
word they are going to say on their
slides. Although this eliminates
the need to memorize your speech,
this makes your slides crowded,
wordy and boring.
Moreover the audience will tire
itself to death reading what you
wrote instead of listening to you.
TEXT

15. IT’S LAZINESS ON
THE PRESENTER TO
PUT EVERYTHING
ON A SLIDE
Nancy Duarte
everything

16. 0
70.000
140.000
210.000
280.000
350.000
420.000
490.000
560.000
630.000
700.000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
4.00033.500
52.00084.000
141.000
10.000
7.000
9.000
12.000
83.000
74.000
10.00040.000
41.000
6.00013.00025.00037.00056.00040.000
217.500
626.000
250.000
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
1980 1983 1986 Cinema 1991 1994 1997 1998
Years OS 80 OS 90 OS
DISCO
OS
NEW
TOT
1998 250.000 250000
1999 626.000 74000 700000
2000 217.500 41000 83000 341500
2001 40.000 40000 12000 92000
2002 56.000 10000 9000 75000
2003 37.000 7000 44000
2004 25.000 25000
2005 141.000 141000
2006 13.000 84.000 97000
2007 6.000 52.000 58000
2008 33.500 33500
2009 4.000 4000
0
37.500
75.000
112.500
150.000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
7%8%
10%
11%
29%
35%
2007
2008
2009
2010
2011
2012
MEGA CHARTS

17. • It’ amazing
• that so many
• still make
• endless
• presentations
• full of meaningless
• bullet points...
• you have to learn
• to synthesize
• your work in
• order to make
• your bullet points...

18. POINTLESS

19. GOING SLOW*
*TACKLE A PROJECT RIGHT AWAY AND WITH A CLEAR MIND

20. Too Many Animations

21. JUST
LOOKS

22. MISPELLED
WOTDS

23. SLIDE
SLAVERY

24. IS JUST A FILE
A FILE

25. YOU CAN BE
THE BEST
PRESENTATION
EVER*
*LOOK MA. NO HANDS! NO PC! NO TOOLS! JUST ME!

26. 2.CREATION

27. HOW TO EXPLAIN
SOMETHING?

28. TELL A STORY

30. THE STORY NOT THE
SLIDES WILL BE
REMEMBERED

31. PERSUASION

32. THIS IS ARISTOTLE*
*ARISTOTLE (384 BC – 322 BC) GREEK PHILOSOPHER.

33. 5 STEPS TO A
PERSUSIVE
ARGUMENT
BY ARISTOTLE

34. DELIVER A STATEMENT
THAT AROUSES THE
AUDIENCE INTEREST
ONE

35. POSE A PROBLEM
OR QUESTION THAT
NEEDS TO BE ANSWERED
OR SOLVED
TWO

36. OFFER A SOLUTION
TO THE PROBLEM
YOU RAISED
THREE

37. DESCRIBE THE BENEFITS
OF ADOPTING YOUR
ACTION
FOUR

38. STATE A
CALL TO ACTION
FIVE

39. IT’S AN OLD
THEORY BUT IT
WORKED WELL EVEN
FOR STEVE JOBS
KEYNOTES

40. THINK
SKETCH
SCRIPT

41. THINK OUT OF THE BOX

42. THINK ANALOG

44. A GOOD STORY
BEGINS, DEVELOPS
AND ENDS

45. IS BASED ON
OPPOSING
CHARACTERS

46. *THE BETTER THE ENEMY THE BETTER THE HERO.

47. IS BASED ON
EMOTIONS
AND CONFLICT

48. REVEAL YOUR STORY
IN GROUP OF THREE

49. THE MAGIC NUMBER

50. Today I say to you that the
challenges we face are
real, they are serious,
and they are many.
Barack Obama

51. FIND THE MEANING
OF YOUR STORY AND
THE BEST TOOLS TO
EXPRESS IT

52. THERE
IS LIFE
BEYOND
SLIDES

53. 5W+1

54. WHO
WHAT
WHERE
WHEN
WHY
HOW

55. YOU WILL BE AMAZED
HOW MANY TIMES
THE 5W+1 RULE CAN
SAVE YOUR LIFE

56. PEOPLE LOVE
SOLUTIONS

57. PEOPLE CARE
ABOUT SOLVING
THEIR PROBLEMS

58. WHAT DO YOU DO?
WHAT PROBLEM YOU SOLVE?
HOW ARE YOU DIFFERENT?
WHY SHOULD I CARE?

59. EXPLAIN THE
PROBLEM BEFORE
REVEALING THE
SOLUTION

60. ANSWER THE
QUESTION THAT
MATTERS MOST

61. THE APPLE WAY

62. Time Capsule (2008)
With Time
Capsule, all your
irreplaceable photos,
movies, and documents are
automatically protected and
incredibly easy to retrieve
if they are ever lost.

63. iPhone 3G (2009)
Just one year after
launching the iPhone,
we’re launching the new
iPhone 3G. It’s twice
as fast at half
the price.

64. Genius (2009)
Genius lets you
automatically create
playlists from songs in your
music library that go great
together, with just
one click.

65. Explain the
WHY
before the
HOW

66. SIMPLIFY

67. IF YOU CAN’T
EXPLAIN IT SIMPLY
THEN YOU DON’T
UNDERSTAND IT
WELL ENOUGH

68. YOU CAN ALWAYS FILL
AN EMPTY GLASS

69. MAKE TWITTER
STYLE
HEADLINES

70. The excitement of the Internet.
The simplicity of the Mac.

71. 1000 songs in your pocket.

72. Today Apple reinvents the phone.

73. The world’s thinnest notebook.

74. Twice as fast. At half the price.

75. A GOOD TITLE
IT’S CONCISE
SPECIFIC AND OFFERS
A BENEFIT

76. GREAT TITLES RUN FASTER

77. IMAGES ADD POWER

78. IMAGES
ADD IMPACT
AND REINFORCE
THE MESSAGE

79. 0%
17,5%
35%
52,5%
70%
Oral Textual Visual
65%
35%
10%
Retention Of Information

80. ORAL 10%
BRADD PITT IS SEXY*
*SAY IT WITHOUT READING IT (IF POSSIBLE).

81. BRADD PITT IS SEXY
TEXTUAL 35%

82. BRADD PITT IS SEXY
VISUAL 65%

83. MAKE NUMBERS
COME ALIVE

84. FOR SOME PEOPLE
NUMBERS ARE JUST
MEANINGLESS

85. USE ANALOGIES

86. 1TB HARD DISK

87. 1TB = 1.048.576MB
= 60MB
1TB = 17.500

88. 17.500 Crysler Building
319METERS

89. 319m of1TB equals to

90. INFOGRAPHICS

91. EVERYBODY IS USING
INFOGRAPHICS WHY
SHOULDN’T YOU?

93. CHARTS CAN BE
ENTERTAINING ONCE
YOU DECIDE WHAT TO
SHOW AND HOW

94. 3.EXECUTION

95. REHEARSE

96. TIME DEVOTED
TO MAKE THE
PRESENTATION
REHEARSE

97. REHEARSING
IS NOT A MNEMONIC
EXERCISE
*IT’S YOUR LAST CHANCE TO UNDERSTAND WHAT WORKS AND WHAT NOT.

98. TIME YOURSELF*
*WHEN YOU ARE NERVOUS. YOU SPEAK FASTER. BE AWARE OF IT.

99. KILL WHATEVER
SLOWS YOU DOWN

100. USE COMMON WORDS

101. DRESS
CODE

102. LEVEL WITH
YOUR AUDIENCE*
*DOCTORS ARE DOCTORS. GEEKS ARE GEEKS. ETC. ETC. REMEMBER THAT!

103. ON THE STAGE

104. EYE CONTACT
OPEN POSTURE
POSITIVE ATTITUDE

105. BE YOURSELF*
*IF YOU ARE FUNNY GUY TELL JOKES. IF YOU ARE NOT, DON’T EVEN TRY.

106. LEARN TO
IMPROVISE
*STUFF HAPPENS. RELY ON WHAT YOU KNOW.

107. WALK AROUND
OWN THE PLACE
BE IN CONTROL

108. CHANGE TONE
OF VOICE*
*AVOID IMPRESSIONS. SORRY, YOU ARE NOT JIM CARREY.

109. RHYTHM IS KEY

110. BE PASSIONATE
(I MEAN REALLY)

111. PAUSE AND ASK
QUESTIONS

112. (PREPARE ANSWERS)

113. WOW MOMENT

114. EVERY STORY
HAS A CLIMAX

115. THE WOW
MOMENT SHOULD
COME AT THE
RIGHT TIME

116. USUALLY
PRESENTERS PUT
THE PUNCH AT
THE END*
*WHEN EVERYONE IS SLEEPING ALREADY.

117. SEEING IS BELIEVING

118. USE VIDEOS TO
CONNECT WITH
THE AUDIENCE

119. REASON
EMOTION
SHORT
ONE
TWO
THREE

120. STAY UNDER 90
SECONDS*
*ONE MINUTE OF VIDEO IS LIKE AN ETERNITY

121. USE VIDEOS TO
GET OVER
BORING OR
DIFFICULT TO
EXPLAIN
SUBJECTS

122. SHOW THE PRODUCT

123. DEMONSTRATIONS
ENGAGE THE
AUDIENCE

124. When you show that a computer can fit into an envelope.
Well, even grandma can understand that.

125. SHORT
SUBSTANTIAL
SIMPLE

126. DOUBLE* CHECK
*even TRIPLE

127. MAKE SURE
EVERYTHING IS OK

128. Murphy’s Law
If there is a possibility of
several things going wrong,
the one that will cause the
most damage will be the
one to go wrong.

129. +EXTRA COPY + EXTERNAL HDD + CLOUD SERVICE + PDF
BACK THE **** UP

130. THE BUCK STOPS
WITH YOU

131. THE PC THE PROJECTOR THE VIDEO THE AUDIO
THE USUAL SUSPECTS

132. CHECK IN ADVANCE
SEE THE PREMISES
ASK QUESTIONS

134. KEEP GOING
(YOU CAN’T FIX IT)

135. NEVER EVER
LOSE EYE CONTACT

136. GOOD LUCK!

137. @FILIPPOSELDEN
I HOPE YOU
ENJOYED IT
FEEL FREE TO
CONTACT ME
I AM EASY
TO FIND