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THE NEW NORMAL
Industries of
the future
normal.
How Covid-19 created new
long-term consumer needs.
COVID-19
Introduction.
Digitalisation has
fast-forwarded.
These industries
serve new needs
beyond the boom.
We don't need to tell you that Covid-19 had a profound
impact on how the world works. The surprising thing
was the speed in which everything happened– the
adoption of digital channels by consumers and
companies, but also the businesses that weren't
prepared shutting their doors.
In this report, we've analyzed industries like digital
healthcare, e-learning, remote work, entertainment,
food, and wellness. By revealing the uncontrollable
forces at play, the mass-response towards digital
reliance, we were able to share a view of what the
future normal will be.
Each industry is taken from the consumer's perspective,
highlighting moments in their life that were affected by
lockdown measures and the new ways they will serve
new and existing needs.
The aim is for you to be informed about what's to
come, what your customer's expectations will be, and
be inspired by new market opportunities to make
decisions that cement your place in the future.
Thomas Van Halewyck.
Co-founder and
managing partner.
LINKEDINEMAIL
Leyash Pillay.
Content lead.
L IN KED INEMAIL
This is interesting,
funny sometimes,
but temporary.
Suddenly forced to live entirely from the
confines of their home, consumers found
new time to distract, entertain, fulfill, and
empower their lives.
They extended their resolution to get fit, took
an online course, started a hobby, watched
concerts from their couch, turned their spare
room into an office, and their living room into
a classroom, and some even got married.
Everyone has done something for the first
time in the past months and will continue to
have new experiences.
What’s really
happening is the
growth of underlying
customer needs that
are here to stay.
It’s no secret that some, like toilet paper
producers, got lucky in the initial boom. Their
sales will naturally go back to pre-lockdown
levels, as it was entirely in response to the
situation.
The changes that matter most are the ones that
will affect the way we live in the new normal.
Remote doctor consultations, for example, are
more efficient and reduce the risk of contracting
viruses. Why go back to the old way?
Demand TIME
TOILET
PAPER
PASTA
COVID-19
VIRTUAL
CONCERTS
REMOTE
DOCTOR
FUTURE NORMAL NEEDS
TEMPORARY NEEDS
Reduced access to the physical world pushed
digital services into a necessity. Those that served
new needs and were quickly adopted. The stay-
at-home economy functions on global
digitalization.
Initiated by a fast-spreading killer virus,
governments enacted policies, and global
financial markets strained,– each of the resulting
responses were beyond our control and triggered
mass behavioral reactions.
New behaviors are cementing themselves in the
long-term due to new efficiencies, new values,
and a new environment. New habits are being
created, which drive consumer expectations.
Why did
it happen
this way?
Future normal
Uncontrollable
forces
Digital
behaviour.
Future
normal.
• Forced to withdraw from the broader physical world.
• Discovery of new needs i.e. home office, time for hobbies, education, entertainment.
• Digitalization accelerated: virtual experiences fulfilling physical gaps.
• Government regulations on freedom of movement.
• Financial markets strain under the unpredictability.
• Increased influential power of the media sparking herd mentality.
• Stay-at-home brands (digital and D2C) are now household names.
• Products and services that suit social distancing create comfort and therefore new value.
• Consumers will choose brands that have adjusted their services over those who don’t.
Future normal
Uncontrollable
forces
Digital
behaviour.
Future
normal.
Increased digital
consumption.
COVID-19
Wellness apps
Entertainment hubs
Remote collaboration tools
Sources: nyt.com · apptopia.com
Food services
Digital health providers
Virtual learning
Jack Ma, founder of Alibaba.
“The world has
changed. We can
never ever go back
to yesterday.”
The industries.
These industries
and their
consumers are
fielding the
biggest impact.
Digital healthcare.
Remote work.
Entertainment.
Food.
Wellness.
E-learning.
Will you ever sit in
a doctor’s waiting
room again?
Digital healthcare.
Remote work.
Entertainment.
Food.
Wellness.
E-learning.
Uncontrollable
forces.
Digital healthcare.
Public advice is to stay home and not seek physical
consultation. Many illnesses were left unchecked.
Stay home unless you’re really sick
High demand at medical centres
created extended periods of waiting.
Long waiting times at medical centres
Increased pressure and volumes prevent
immediate appointments.
Lack of available testing appointments
Fear of being exposed to the virus at high-risk
zones like the pharmacy.
Avoidance of pharmacies
Length and inefficiency of process discourages
seeking ongoing medical care.
Doctors unable to follow-up on treatment effectiveness.
Covid-19 has pushed the fast-forward
button on this industry, making it rethink
how it serves patients of all ailments.
Every aspect of service delivery has been
in the spotlight, revealing gaps that need
to be filled quickly.
The primary patient care journey is being
disrupted at its most basic level.
The shift was naturally swift in this industry, where
players in all categories of digital healthcare raced to
provide valuable solutions. Although some solutions are
in response to Covid-19, many will service broader
medical needs in the future. The shining light in this is
how companies are collaborating to fight the spread of
the virus, which will inevitably create new service
offerings for future consumption.
The response to new needs:
• Remote consultations by video
• Symptom diagnosis and screening using AI
• Telemedicine for therapy
• Remote monitoring
• Medication delivery
• Home-testing solutions
• Medical content delivery
Digital
reliance.
Digital healthcare.
DEFINITELY
CONSIDER
ALREADY USING
NOT SURE
PREFER F2F
WON’T USE
Behavioral
change.
Digital healthcare.
Of the 80% of people who made face-
to-face doctor appointments, only 13%,
after Covid-19, have said they’d still
prefer face-to-face.
58% of respondents indicated that they
would consider using digital services if
available.
This highlights a willingness to adopt
digital healthcare but also shows the gap
that needs to be filled in the industry.
Source: NHS Digital.
Source: Global Web Index.
Appointment by mode.
In UK, year ending Feb 2020.
Consider digital health services.
In UK, after Corona.
TELEPHONE
FACE-2-FACE
UNKNOWN
HOME VISIT ONLINE
58%
5% 4%
13%
21%
81%
13.5%
4%
1% 0.5%
Future
normal.
Digital healthcare.
The health journey for primary care will be
the one most affected due to its high
volumes and low barrier to access.
Consumers will expect easy access to
medical professionals, a fast process to
receive treatment, and of course, a 100%
recovery.
Existing startups already provide a glimpse
into how new healthcare needs of
consumers will be met.
Symptoms checked via AI-powered chat interface.
Referral to relevant medical professional.
Chatbot symptom checker
Initial diagnosis given by doctor over video
chat, reducing wait times and exposure.
Video consultation with doctor
Testing kits delivered at home and the results digitally
sent to the doctor for diagnosis confirmation.
Home-testing kits made available
Script automatically sent to pharmacy who
delivers medication directly at home.
Automated prescription delivery
The medication prescribed is able to communicate,
and sends body’s response data to the doctor, who
optimizes treatment plan.
IoT medication speaks to doctor
K Health created an AI-powered symptom checker that will let them
know how other doctors have treated those symptoms in the past, and
whether they need to consult a doctor.
Babylon aims to break the physical presence often “required” by
creating virtual access to a doctor within minutes through an app.
K Health created an AI-powered symptom checker that will let them
know how other doctors have treated those symptoms in the past, and
whether they need to consult a doctor.
PillPack by Amazon removes the need to visit a pharmacy
completely. It’s fully-automated and uses behavioural design to
ensure people take their medication as instructed.
Proteus develop widely used medicines that communicate with a
wearable patch. It sends physiological data to the doctor who can adjust
the treatment.
Chatbot symptom
checker
Video consultation
with doctor
Home-testing kits
made available
Automated
prescription
delivery
IoT medication
speaks to doctor
How would you
now define
an office?
Digital healthcare.
Remote work.
Entertainment.
Food.
Wellness.
E-learning.
Uncontrollable
forces.
Remote work.
Consumers have since had to transform
their home into an office overnight. This
shift has revealed which parts of work are
critical and aren’t, especially those related
to collaboration and productivity. The
effects thus far have been far-reaching:
psychological, economic, and even
biological.
These moments highlight what the
regular needs are for the majority of the
workforce in the knowledge economy.
Reduction of unplanned micro-moments of social
connection exist which mainly in physical spaces.
Informal employee engagement disappears
Working from home prevents
physical collaboration.
Workshops and brainstorms by distance
Delivery of specific tasks hindered as
teams forced to work separately.
Inefficiency of regular task delivery
Lack of access to company assets and content,
which are stored on closed-network servers.
No secure access to company servers
Networking events like conferences are cancelled
due to social distancing regulations.
Little opportunity to meet new industry peers
All of a sudden, people had to collaborate with
colleagues differently, create a physical space suited to
productivity in their home, and take care of their
children simultaneously.
A whole new set of demands and needs are being
created, and with more and more companies embracing
it, we can be sure that work-life will never be the same.
The response to new needs:
• Video conferencing tools become a standard business tool
• Office equipment sales rise: screens, desks, keyboards, webcams
• Companies forced to make remote collaboration work
• Searches for ‘how to be productive at home’ rise
• Remote collaboration tools
• Spaces at home converted into office
Digital
reliance.
Remote work
Behavioral
change.
Remote work
Of 3.500 remote workers surveyed in 2020, 98% of
people responded with yes when asked if they would
like to work at least some of the time remotely for the
rest of their career.
The main fear of companies in the past with remote
work has been trust. However, immediately after
lockdown had started, searches for how to stay
productive at home peaked. This shows that people
were serious about maintaining their contribution to the
efforts of their company.
Now that lockdown measures are starting to relax, and
people are heading back to the office slowly, the habits,
processes, and tools to ensure remote work are
practical are embedded. There’s no turning back on this
one.
Source: buffer.com
Source: Google Trends.
Working remotely.
Some of the time, for the rest of your career?
How to be productive at home.
Web search, past 12 months.
NO
YES
95%
5%
Future
normal.
Remote work
Work-life in the knowledge economy is
entering a new era. The majority of
companies and their employees work in
similar ways and will thus be affected in the
same way. Each party will expect seamless
collaboration, unwavering trust, fair
opportunities, and at the end of the day
profit and productivity.
The companies that built their offerings for
the remote work environment are on the
path to becoming the behemoths of the
stay-at-home economy.
Colleagues can connect digitally and socially in a way
that they’re used, without it being forced.
Social media enabled employee engagement
In-person collaboration methods mimicked through
virtual reality and gesture-mapped controls.
Virtual office spaces and 3d avatars
File sharing, feedback and approval all done in
one platform.
Single-platform basic collaboration
A home network with enterprise-grade security that’s
is easily installed and covers all vulnerable devices.
Secure smart home services
Ability to widen network at anytime and not
just at specific events.
Digitally-enabled networking with industry peers
Workvivo aims to workplace culture and employee engagement
regardless of location by creating a social network that’s tailored to a
corporates needs.
Spatial is a holographic tool that uses AR and VR to create a virtual
rooms and even includes 3D avatars of your colleagues that move
as they move. It’s like you’re in the same room.
This visual collaboration and prototyping software is scalable, easy-to-
use, cross-device and enterprise-ready. Run the entire design process for
any project virtually.
Safespot, by Telenet is a unique and innovative new software
built to protect user devices at home from viruses, phishing
emails, and malware.
Hio puts networking events back in your remote-only calendars. Using
your mobile device, you can connect to other professionals over a 1-
to-1 video call to chat and share information.
Social media
enabled employee
engagement
Virtual office
spaces and 3d
avatars
Single-platform
basic
collaboration
Secure smart
home services
Digitally-enabled
networking with
industry peers
Were you part of
a virtual crowd at
a live-streamed
concert?
Digital healthcare.
Remote work.
Entertainment.
Food.
Wellness.
E-learning.
Uncontrollable
forces.
Entertainment
All major music festivals and concerts
cancelled around the world.
All festivals cancelled
Theatres forced to shut their doors and
adhere to social distancing regulations.
Cinemas close doors indefinitely
Once a haven of inspiration, art galleries and
museums have become silent, empty halls.
Galleries and museums go silent
From operas to ballets and plays, all live event spaces have
had to cancel events and refund customers.
The fat lady may have sung for the theatre
The lack of physical activities given way to
digital in-home gaming.
Physical activities confined to the home
Live entertainment – movies, theater,
concerts, parties, sports events, art galleries,
and museums – has taken an enormous
knock having to postpone and cancel events
indefinitely.
On the flip side, digital-led entertainment has
been steadily rising leading up to Covid-19,
waiting for a moment like this. SVODs like
Netflix have become household names, e-
sports (gaming) has become a multi-billion
dollar industry, and live streaming of events
is gaining mass attendance.
Digital
reliance.
Entertainment
The response to new needs:
• Digital entertainment platforms launching sooner than expected
• Social watching is the new way to consume entertainment
• Virtual access to physical locations fills the void
• Gaming and ‘traditional’ entertainment are joining forces
• Live performances are now offered via video streaming
Peak searches of the phrase “I’m bored” has set the
stage for a new era of entertainment as consumers
willingly adopt new options and discover new channels.
We can be confident that live entertainment of all kinds
will not go back to ‘normal’ for many months, ultimately
letting digital entertainment take the lead role.
Behavioral
change.
Entertainment
The attendance of just two virtual music events
in 2020 is 80.5% higher than the top music
festivals, globally, in 2019.
This is just one example of the shift that is
happening across the spectrum of
entertainment.
As consumers find comfort in their screens to
cope with the lack of physical entertainment
options, event organizers are looking to offer
virtual access and experiences as a standard.
Source: Twitch trackers.
Music festival attendance.
Globally, year-by-year
Average viewers on Twitch.
%, year-on-year
2 VIRTUAL
FESTIVALS
GLOBAL LIVE
ATTENDEES
57.7M
297M
2019 2020
DEC ‘19
NOV ‘19
JAN ‘20
FEB ‘20
MARCH ‘20
58%
2%
7%
6%
4%
14%
Future
normal.
Entertainment
Ability to virtually travel to festivals and concerts
and have the full experience of being there.
Virtual concerts that bring me to front of the stage
Every movie, including first releases,
are available online first.
Home cinema will take over
Unprecedented access to famous art pieces and
artefacts without the queues and crowds.
Virtual tours and walkthroughs
Cultural expansion that transcends location, with the ability to
watch performances from all around the world from home.
Any theatre performance available via streaming
Gaming combines with music and movies to
offer new and unique experiences.
Gaming no longer reserved for gamers
The industry will offer hybrid experiences that
suit every type of viewer. You can expect
attendance of events to slowly come back to
normal, with the addition of virtual access to a
global audience.
The gaming industry will also see new growth
as other entertainment formats are being
combined into the platforms to draw a more
diverse audience.
This online concert venue provides a platform for event organisers to
host concerts virtually. It mimics a festival by creating multiple stages
which you can log into and watch a performance.
Fresh off the major success of the their music festival, We Are
One are now hosting a virtual movie festival with over 100 films
curated by the 21 biggest film festivals.
Many famous museums, like the Guggenheim in New York,
have created virtual tours, which can be accessed at anytime
from any place.
London’s world-famous West End have shifted their annual
showcase to a virtual stage. Mamma Mia!, &Juliet and SIX will
be available to watch live on Sky VIP.
Popular online game, Fortnite partnered up with sensation Travis Scott
to host a virtual concert in the game for players. 21m gamers attended
the event in one evening.
Virtual concerts
that bring me to
front of the stage
Home cinema will
take over
Virtual tours and
walkthroughs
Any theatre
performance available
via streaming
Gaming no
longer reserved
for gamers
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When will you
eat out next?
Digital healthcare.
Remote work.
Entertainment.
Food.
Wellness.
E-learning.
Uncontrollable
forces.
Food
Overcrowded stores became vacant aisles, as major
restrictions discouraged store visits were enforced.
Panic-buying and fear of access
The social ambience aspect of restaurants went
out of fashion overnight.
Dining out deemed irresponsible
Inability to eat out meant consumers had
to have all meals in their home.
Dining in the only option
Affected supply chains turned consumer eyes
to local and sustainable.
Spotlight on how food is produced
A change in daily environment
disrupted eating habits.
New eating patterns will emerge
Food tops the list of vital industries, with
lockdown effects felt across all categories.
Consumers were at the heart of the change.
The everyday moments that contribute to a full
belly were reassessed and reprioritized, sparking
new behaviors in the kitchen and new eating
habits. Local food producers, sustainable
sources, and cooking as a skill were everyday
conversations for most households.
New hobbies like baking rose, and seed sales hit
an all-time high as consumers took food
production into their own hands.
Digital
reliance.
Food
The response to new needs:
• Restaurants pivoting to takeaway models
• Local products and businesses favoured
• Online grocers frantically improving delivery ability
• DIY growing and producing
• Cooking taken up as a new hobby and skill
• Food safety now under the microscope
• Healthy and organic eating will become increasingly important
The response has been focused on finding a variety of
meal options online - inspiration to cook, local takeaway
options, online grocery shopping, restaurant-style
experiences. Delivery options and click-and-collect
brought into the spotlight to serve consumers
effectively.
Restaurants and supermarkets will need to radically
relook their approach and become user-centric to
service their customers appropriately.
Behavioral
change.
Food
Online shopping during lockdown was
expected behavior, with 52% of respondents
doing it as part of their routine and only 1%
trying it for the first time.
However, due to high demand and a lack of
delivery spots, consumers then opted for
another option ‘click-and-collect’, with 15% of
respondents saying they used the service for
the first time.
This indicates that consumers are willing to
change their shopping behavior if given the
option.
Source: Numerator.
Shopping online.
Adoption rate since beginning of March 2020.
Click-and-collect.
Adoption rate since beginning of March 2020.
Source: Numerator.
HERE & THERE
PART OF ROUTINE
ONCE IN 6
MONTHS FIRST TIME
EVER
52%
44%
3%
1%
HERE & THERE
PART OF ROUTINE
ONCE IN 6
MONTHS FIRST TIME
EVER
35%
33%
17%
15%
Future
normal.
Food
Grocery shopping combine multiple stores in one
checkout, predict preferences, and find the best
price/value ratio for you.
Supermarket-agnostic shopping
Eating at a restaurant will combine social
distancing into the overall experience.
Socially-distanced tables
Home cooking will be supplemented by
restaurants offering DIY options. They prepare
70% of the meal and you finish it off.
Restaurant-quality food prepared at home
Specific food requirements will be serviced with the
same efficiency and quality of ‘regular’ supermarkets.
Consumers consider supply chain
Food manufacturers will take eating habits into
consideration and provide direct service.
Behavior-based food offerings
With some time having passed for the industry
that was immediately affected, we see
innovative pivots and new offerings emerging.
DIY dining, isolated restaurant tables, and ghost
kitchens are novel but can become a future
normal.
Consumers are open to novelty in this industry
as experience is part of the purchase decision,
and therefore allow the space for food-based
companies to experiment until they get it right.
Instacart lets you choose from 1000s of products frame various local
stores directly from a single app. Delivery is made on the same day
and can be automated based on purchasing behaviour.
Mediamatic ETEN an Amsterdam restaurant has come up with
an innovative way to adapt to the 1.5 metre society: dinner
inside an individual greenhouse.
Three-star Michelin restaurant Alinea in Chicago offered their 6-course
fine-dining menu for you to finish off at home. Instructions can be found
on their Instagram channel. Many restaurants now offer this distance-
dining service.
Pieter Pot, a Dutch online grocer taps into sustainable packaging by
delivering items in reusable glass jars. They source organic
products in bulk and offer them at the same price as supermarkets.
Pepsico launched two new D2C brands as a direct response to eating
habits changing in lockdown to snacking. Consumers can purchase
snack boxes according to their tastes and have it delivered to their door
Supermarket-
agnostic shopping
Socially-distanced
tables
Restaurant-quality
food prepared at
home
Consumers consider
supply chain
Behavior-based food
offerings
How much more
important is your
wellbeing now?
Digital healthcare.
Remote work.
Entertainment.
Food.
Wellness.
E-learning.
Uncontrollable
forces.
Wellness
Gym have been closed yet the desire to
maintain a healthy physique remained.
Fitness centres a hub for virus spread
The availability of environmental variation and its
stimulation drastically reduced.
Isolation means lack of variation
Regular life stresses compounded by an extra
pressure and a lack of control.
Extra stress and anxiety from new situation
Drastic changes to habits and routine have an immediate
effect on mood and subsequent consequences.
Confinement manifests in poor morale
Sudden isolation from the physical world explained
best by the term “social-distancing”.
Distance from inherent need to socialize
Wellness has always been trendy, but in
recent years it’s become more fashionable
fuelled by social media – the gym-selfie and
#yoga – and apps– Strava and Headspace.
The lockdown inflicted a seismic blow to
these routines: consumers can no longer go
out to exercise, confined to a limited
environment affects their mental state, and
centers like gyms and spas have had to close
their doors for the time being.
Digital
reliance.
Wellness
Messages on social media from brands, government,
and businesses all had something in common– Stay
Home, Stay Healthy. Gyms turned to video, access
granted to expert training routines, mental health
apps widened their audience targeting, and e-
commerce sites front-paged fitness equipment.
From an economic standpoint, this was perfect–
equal demand and equal supply.
The response
• People are looking for new ways to unwind (physically and mentally)
• Increased interest in health and wellness
• Virtual reality used to combat mental stresses
• Free and live sports classes made available
• Mental health care apps are giving free access
• Higher sales for fitness equipment
• Virtual therapist access
Behavioral
change.
Wellness
Growth in downloads of health and fitness apps
jumped up by 45% during the lockdown compared to
February. Consumer spend in this category also rose
by 10% highlighting the fact consumers were serious
enough to pay for the service.
Overall, wellness has pushed into the spotlight, with
the behavioral data offered by digital services proving
its value.
Source: App Annie.
Growth in downloads.
Week of March 22 vs. Weekly average Jan-Feb ’20.
Growth in consumer spend.
Week of March 22 vs. Weekly average Jan-Feb ’20.
Source: App Annie.
UNITED STATES
WORLDWIDE
EUROPE
ASIA
UNITED STATES
WORLDWIDE
EUROPE
ASIA
45%
35%
90%
25%
25%
70%
10%
5%
Future
normal.
Wellness
Everyday-consumers want the ability to feel
in control of their wellbeing despite the
changing environment around them.
The combination of hardware and software,
inspired by biological data, has the power to
have a real impact on the general wellbeing
of consumers. The costs associated will
become less critical, and consumers will
search for effectiveness and word of mouth
recommendations.
Professional guidance whilst exercising at home
to ensure maximum effectiveness of workouts.
Personalized training at home
The ability to travel without moving. Visual and virtual
access to any place on earth, or outside of it.
Increased options of sensorial stimulation
Access to the appropriate professional help for
psychological issues through video conference.
On-demand professional mental health services
Data-based mental wellness content that can
be customized to suit varying needs.
Digital access to mental wellness content
Social hubs like bars and parties
open 24/7 and accessed virtually.
Virtual venues that replicate physical space
Part mirror, part LCD, the ‘Mirror’ is an interactive home fitness device
that streams thousands of live and on-demand exercise classes on its
display while showing your reflection so you can check your form.
A new startup with the first 5G VR headset coupled with a virtual world with
private and public spaces to explore, be it a party with friends, watching a
movie in a cinema, or soak in the atmosphere of a bustling city centre.
Talkspace allows you to find the right therapist for you regardless of
where you’re based or your needs. This app provides access at anytime
without having to wait long for an appointment.
Calm is cementing their place as a leading mental health app with 1m
downloads in March alone. They are investing in related industries by
employing a dedicated head of music and are working directly with artists
like Moby.
BrewDog Open Arms is a virtual pub that offers quizzes, puzzles,
cook-a-longs. Access is granted to those who purchase their beers
and open at anytime to suit patrons from around the world.
Personalized
training at home
Increased options of
sensorial stimulation
On-demand
professional mental
health services
Digital access to
mental wellness
content
Virtual venues that
replicate physical
space
What new skills
have you learned
online since
lockdown?
Digital healthcare.
Remote work.
Entertainment.
Food.
Wellness.
E-learning.
Uncontrollable
forces.
E-Learning
Parents became teacher’s assistants to ensure
learning continued effectively.
The teacher-student relationship affected
Students could no longer learn through general
interactions between classmates.
Collaborative learning limited
Specific facilities like labs closed,
hindering expertise growth and learning.
No access to academic facilities
Many learning institutions did not have digitised
versions of their educational material on hand.
Reduced access to learning material
Home holds many distractions, as group
dynamics of a classroom removed.
Distance learning creates attention problems
To prevent the spread of the virus, learning
centers closed. Around the world, over 1.2
billion children were out of the classroom. As
a result, the education system across all
levels has had to change dramatically
towards e-learning.
Research suggests that online learning has
been shown to increase retention of
information, and take less time. The changes
here ring of a productive future.
Digital
reliance.
E-Learning
Digital learning is not a nice-to-have; it's a
lifeline for education. Although it is not a
replacement for younger learners whose social
needs still rank high.
E-learning methods and tools offer a unique
view of how people learn; backed by data, this
presents an opportunity to improve the level of
education in leaps and bounds.
The response
• Home tutoring
• Parents become teachers
• Teachers become tech savvy
• Online ‘course shopping’
• VR, AR and MR incorporated into learning process
• Virtual access to facilities to continue education
• Digital course material
Behavioral
change.
E-Learning
The e-learning market is expected to grow to
$275bn by 2022 as every student was
homeschooled for a period, having to use
digital ways of learning their curriculum.
While books have traditionally been a great way
to pass on information, online courses are
engaging and interactive, making it a far more
effective method of education.
It’s now become a common phrase, and now is
the best time to repeat it, “there’s nothing you
can’t learn online!”
Source: Statistics MRC.
'Online Learning’ search trend.
Based on search trends of Google.
Global value of E-Learning market
Expected grow.
Source: Battery Ventures.
COVID-19
2022
$165bn
2020
2018
2016
2015
$275bn
Future
normal.
E-Learning
The way we learn and get taught across all
levels of education will fundamentally
change. Digital platforms empower new
learning methods and provide higher quality
education across the world regardless of
location.
Education is a priority for all governments,
which will ultimately raise the level of
broadband access, which is the gatekeeper
for this industry to flourish.
Parents became teacher’s assistants to
ensure learning continued effectively.
Effective digital class management
Students could no longer learn through general
interactions between classmates.
Learners can productively engage with each other
Virtual versions of traditional facilities that function in the
same way allowing for more students to access them.
Virtual access to professional facilities
Teachers can pick from a host of online courses to support
their existing curriculum, pulling on a world of resources.
Massive open online courses to supplement curriculum
Tech-driven learning will keep learners engaged and
turn education into an experience.
Mixed reality learning to improve interest and engagement
Effective digital class
management
Learners can
productively engage
with each other
Virtual access to
professional facilities
Massive open online
courses to supplement
curriculum
Mixed reality learning
to improve interest and
engagement
A cloud-based system that teachers and facilitators can use to create,
share and mark their student’s homework and assignments. It’s integrated
with Google Docs and Drive.
Flipgrid offers a worthy, flexible venue for teachers and students
to communicate. Students can learn to articulate ideas with
well-planned responses and consider alternate viewpoints as
they listen to their peers' responses.
Labster gives students access to a realistic lab that allows them to perform
experiments and practise their skills in a risk-free, and cheap way. This
creates access for students in the poorest parts of the world who would
otherwise never had dreamt of a career in science.
Class Central is a MOOC (massive open online courses)
aggregator, allowing you to search for the course you want across
all learning institutions. Be prepared to see these courses listed on
resumes.
Through Microsoft Mixed Reality, students can access out-of-reach
experiences from new perspectives using AR/VR and 3D modelling. This
hands-on learning method brings practicality to a traditionally rigid
learning system.
Consumers are discovering new needs daily– from staying home for a prolonged period and
now integrating back into the physical world.
The long-term needs are being serviced either by existing solutions that have found their
boom or by companies who are adapting rapidly to remain relevant in this new world. In
many ways, it’s the perfect example of demand and supply in balance, creating market
conditions ripe for business to find new growth.
All these changes present a multitude of opportunities for corporations to diversify their
offering and expand into new markets.
We’re certain this report will inspire you to build the innovation processes, internal innovation
cultures, and new offerings, now, to book your company’s place in the future normal.
Wrap up.
Reach out to me and get
the conversation started.
Thomas Van Halewyck
Co-founder and managing
partner at Bundl
LINKEDINEMAIL
Adapt to the shift
and create multiple
opportunities
through corporate
venturing.

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Industries of the future normal.

  • 1. THE NEW NORMAL Industries of the future normal. How Covid-19 created new long-term consumer needs. COVID-19
  • 3. Digitalisation has fast-forwarded. These industries serve new needs beyond the boom. We don't need to tell you that Covid-19 had a profound impact on how the world works. The surprising thing was the speed in which everything happened– the adoption of digital channels by consumers and companies, but also the businesses that weren't prepared shutting their doors. In this report, we've analyzed industries like digital healthcare, e-learning, remote work, entertainment, food, and wellness. By revealing the uncontrollable forces at play, the mass-response towards digital reliance, we were able to share a view of what the future normal will be. Each industry is taken from the consumer's perspective, highlighting moments in their life that were affected by lockdown measures and the new ways they will serve new and existing needs. The aim is for you to be informed about what's to come, what your customer's expectations will be, and be inspired by new market opportunities to make decisions that cement your place in the future. Thomas Van Halewyck. Co-founder and managing partner. LINKEDINEMAIL Leyash Pillay. Content lead. L IN KED INEMAIL
  • 4. This is interesting, funny sometimes, but temporary. Suddenly forced to live entirely from the confines of their home, consumers found new time to distract, entertain, fulfill, and empower their lives. They extended their resolution to get fit, took an online course, started a hobby, watched concerts from their couch, turned their spare room into an office, and their living room into a classroom, and some even got married. Everyone has done something for the first time in the past months and will continue to have new experiences.
  • 5. What’s really happening is the growth of underlying customer needs that are here to stay. It’s no secret that some, like toilet paper producers, got lucky in the initial boom. Their sales will naturally go back to pre-lockdown levels, as it was entirely in response to the situation. The changes that matter most are the ones that will affect the way we live in the new normal. Remote doctor consultations, for example, are more efficient and reduce the risk of contracting viruses. Why go back to the old way? Demand TIME TOILET PAPER PASTA COVID-19 VIRTUAL CONCERTS REMOTE DOCTOR FUTURE NORMAL NEEDS TEMPORARY NEEDS
  • 6. Reduced access to the physical world pushed digital services into a necessity. Those that served new needs and were quickly adopted. The stay- at-home economy functions on global digitalization. Initiated by a fast-spreading killer virus, governments enacted policies, and global financial markets strained,– each of the resulting responses were beyond our control and triggered mass behavioral reactions. New behaviors are cementing themselves in the long-term due to new efficiencies, new values, and a new environment. New habits are being created, which drive consumer expectations. Why did it happen this way? Future normal Uncontrollable forces Digital behaviour. Future normal.
  • 7. • Forced to withdraw from the broader physical world. • Discovery of new needs i.e. home office, time for hobbies, education, entertainment. • Digitalization accelerated: virtual experiences fulfilling physical gaps. • Government regulations on freedom of movement. • Financial markets strain under the unpredictability. • Increased influential power of the media sparking herd mentality. • Stay-at-home brands (digital and D2C) are now household names. • Products and services that suit social distancing create comfort and therefore new value. • Consumers will choose brands that have adjusted their services over those who don’t. Future normal Uncontrollable forces Digital behaviour. Future normal.
  • 8. Increased digital consumption. COVID-19 Wellness apps Entertainment hubs Remote collaboration tools Sources: nyt.com · apptopia.com Food services Digital health providers Virtual learning
  • 9. Jack Ma, founder of Alibaba. “The world has changed. We can never ever go back to yesterday.”
  • 11. These industries and their consumers are fielding the biggest impact. Digital healthcare. Remote work. Entertainment. Food. Wellness. E-learning.
  • 12. Will you ever sit in a doctor’s waiting room again? Digital healthcare. Remote work. Entertainment. Food. Wellness. E-learning.
  • 13. Uncontrollable forces. Digital healthcare. Public advice is to stay home and not seek physical consultation. Many illnesses were left unchecked. Stay home unless you’re really sick High demand at medical centres created extended periods of waiting. Long waiting times at medical centres Increased pressure and volumes prevent immediate appointments. Lack of available testing appointments Fear of being exposed to the virus at high-risk zones like the pharmacy. Avoidance of pharmacies Length and inefficiency of process discourages seeking ongoing medical care. Doctors unable to follow-up on treatment effectiveness. Covid-19 has pushed the fast-forward button on this industry, making it rethink how it serves patients of all ailments. Every aspect of service delivery has been in the spotlight, revealing gaps that need to be filled quickly. The primary patient care journey is being disrupted at its most basic level.
  • 14. The shift was naturally swift in this industry, where players in all categories of digital healthcare raced to provide valuable solutions. Although some solutions are in response to Covid-19, many will service broader medical needs in the future. The shining light in this is how companies are collaborating to fight the spread of the virus, which will inevitably create new service offerings for future consumption. The response to new needs: • Remote consultations by video • Symptom diagnosis and screening using AI • Telemedicine for therapy • Remote monitoring • Medication delivery • Home-testing solutions • Medical content delivery Digital reliance. Digital healthcare.
  • 15. DEFINITELY CONSIDER ALREADY USING NOT SURE PREFER F2F WON’T USE Behavioral change. Digital healthcare. Of the 80% of people who made face- to-face doctor appointments, only 13%, after Covid-19, have said they’d still prefer face-to-face. 58% of respondents indicated that they would consider using digital services if available. This highlights a willingness to adopt digital healthcare but also shows the gap that needs to be filled in the industry. Source: NHS Digital. Source: Global Web Index. Appointment by mode. In UK, year ending Feb 2020. Consider digital health services. In UK, after Corona. TELEPHONE FACE-2-FACE UNKNOWN HOME VISIT ONLINE 58% 5% 4% 13% 21% 81% 13.5% 4% 1% 0.5%
  • 16. Future normal. Digital healthcare. The health journey for primary care will be the one most affected due to its high volumes and low barrier to access. Consumers will expect easy access to medical professionals, a fast process to receive treatment, and of course, a 100% recovery. Existing startups already provide a glimpse into how new healthcare needs of consumers will be met. Symptoms checked via AI-powered chat interface. Referral to relevant medical professional. Chatbot symptom checker Initial diagnosis given by doctor over video chat, reducing wait times and exposure. Video consultation with doctor Testing kits delivered at home and the results digitally sent to the doctor for diagnosis confirmation. Home-testing kits made available Script automatically sent to pharmacy who delivers medication directly at home. Automated prescription delivery The medication prescribed is able to communicate, and sends body’s response data to the doctor, who optimizes treatment plan. IoT medication speaks to doctor
  • 17. K Health created an AI-powered symptom checker that will let them know how other doctors have treated those symptoms in the past, and whether they need to consult a doctor. Babylon aims to break the physical presence often “required” by creating virtual access to a doctor within minutes through an app. K Health created an AI-powered symptom checker that will let them know how other doctors have treated those symptoms in the past, and whether they need to consult a doctor. PillPack by Amazon removes the need to visit a pharmacy completely. It’s fully-automated and uses behavioural design to ensure people take their medication as instructed. Proteus develop widely used medicines that communicate with a wearable patch. It sends physiological data to the doctor who can adjust the treatment. Chatbot symptom checker Video consultation with doctor Home-testing kits made available Automated prescription delivery IoT medication speaks to doctor
  • 18. How would you now define an office? Digital healthcare. Remote work. Entertainment. Food. Wellness. E-learning.
  • 19. Uncontrollable forces. Remote work. Consumers have since had to transform their home into an office overnight. This shift has revealed which parts of work are critical and aren’t, especially those related to collaboration and productivity. The effects thus far have been far-reaching: psychological, economic, and even biological. These moments highlight what the regular needs are for the majority of the workforce in the knowledge economy. Reduction of unplanned micro-moments of social connection exist which mainly in physical spaces. Informal employee engagement disappears Working from home prevents physical collaboration. Workshops and brainstorms by distance Delivery of specific tasks hindered as teams forced to work separately. Inefficiency of regular task delivery Lack of access to company assets and content, which are stored on closed-network servers. No secure access to company servers Networking events like conferences are cancelled due to social distancing regulations. Little opportunity to meet new industry peers
  • 20. All of a sudden, people had to collaborate with colleagues differently, create a physical space suited to productivity in their home, and take care of their children simultaneously. A whole new set of demands and needs are being created, and with more and more companies embracing it, we can be sure that work-life will never be the same. The response to new needs: • Video conferencing tools become a standard business tool • Office equipment sales rise: screens, desks, keyboards, webcams • Companies forced to make remote collaboration work • Searches for ‘how to be productive at home’ rise • Remote collaboration tools • Spaces at home converted into office Digital reliance. Remote work
  • 21. Behavioral change. Remote work Of 3.500 remote workers surveyed in 2020, 98% of people responded with yes when asked if they would like to work at least some of the time remotely for the rest of their career. The main fear of companies in the past with remote work has been trust. However, immediately after lockdown had started, searches for how to stay productive at home peaked. This shows that people were serious about maintaining their contribution to the efforts of their company. Now that lockdown measures are starting to relax, and people are heading back to the office slowly, the habits, processes, and tools to ensure remote work are practical are embedded. There’s no turning back on this one. Source: buffer.com Source: Google Trends. Working remotely. Some of the time, for the rest of your career? How to be productive at home. Web search, past 12 months. NO YES 95% 5%
  • 22. Future normal. Remote work Work-life in the knowledge economy is entering a new era. The majority of companies and their employees work in similar ways and will thus be affected in the same way. Each party will expect seamless collaboration, unwavering trust, fair opportunities, and at the end of the day profit and productivity. The companies that built their offerings for the remote work environment are on the path to becoming the behemoths of the stay-at-home economy. Colleagues can connect digitally and socially in a way that they’re used, without it being forced. Social media enabled employee engagement In-person collaboration methods mimicked through virtual reality and gesture-mapped controls. Virtual office spaces and 3d avatars File sharing, feedback and approval all done in one platform. Single-platform basic collaboration A home network with enterprise-grade security that’s is easily installed and covers all vulnerable devices. Secure smart home services Ability to widen network at anytime and not just at specific events. Digitally-enabled networking with industry peers
  • 23. Workvivo aims to workplace culture and employee engagement regardless of location by creating a social network that’s tailored to a corporates needs. Spatial is a holographic tool that uses AR and VR to create a virtual rooms and even includes 3D avatars of your colleagues that move as they move. It’s like you’re in the same room. This visual collaboration and prototyping software is scalable, easy-to- use, cross-device and enterprise-ready. Run the entire design process for any project virtually. Safespot, by Telenet is a unique and innovative new software built to protect user devices at home from viruses, phishing emails, and malware. Hio puts networking events back in your remote-only calendars. Using your mobile device, you can connect to other professionals over a 1- to-1 video call to chat and share information. Social media enabled employee engagement Virtual office spaces and 3d avatars Single-platform basic collaboration Secure smart home services Digitally-enabled networking with industry peers
  • 24. Were you part of a virtual crowd at a live-streamed concert? Digital healthcare. Remote work. Entertainment. Food. Wellness. E-learning.
  • 25. Uncontrollable forces. Entertainment All major music festivals and concerts cancelled around the world. All festivals cancelled Theatres forced to shut their doors and adhere to social distancing regulations. Cinemas close doors indefinitely Once a haven of inspiration, art galleries and museums have become silent, empty halls. Galleries and museums go silent From operas to ballets and plays, all live event spaces have had to cancel events and refund customers. The fat lady may have sung for the theatre The lack of physical activities given way to digital in-home gaming. Physical activities confined to the home Live entertainment – movies, theater, concerts, parties, sports events, art galleries, and museums – has taken an enormous knock having to postpone and cancel events indefinitely. On the flip side, digital-led entertainment has been steadily rising leading up to Covid-19, waiting for a moment like this. SVODs like Netflix have become household names, e- sports (gaming) has become a multi-billion dollar industry, and live streaming of events is gaining mass attendance.
  • 26. Digital reliance. Entertainment The response to new needs: • Digital entertainment platforms launching sooner than expected • Social watching is the new way to consume entertainment • Virtual access to physical locations fills the void • Gaming and ‘traditional’ entertainment are joining forces • Live performances are now offered via video streaming Peak searches of the phrase “I’m bored” has set the stage for a new era of entertainment as consumers willingly adopt new options and discover new channels. We can be confident that live entertainment of all kinds will not go back to ‘normal’ for many months, ultimately letting digital entertainment take the lead role.
  • 27. Behavioral change. Entertainment The attendance of just two virtual music events in 2020 is 80.5% higher than the top music festivals, globally, in 2019. This is just one example of the shift that is happening across the spectrum of entertainment. As consumers find comfort in their screens to cope with the lack of physical entertainment options, event organizers are looking to offer virtual access and experiences as a standard. Source: Twitch trackers. Music festival attendance. Globally, year-by-year Average viewers on Twitch. %, year-on-year 2 VIRTUAL FESTIVALS GLOBAL LIVE ATTENDEES 57.7M 297M 2019 2020 DEC ‘19 NOV ‘19 JAN ‘20 FEB ‘20 MARCH ‘20 58% 2% 7% 6% 4% 14%
  • 28. Future normal. Entertainment Ability to virtually travel to festivals and concerts and have the full experience of being there. Virtual concerts that bring me to front of the stage Every movie, including first releases, are available online first. Home cinema will take over Unprecedented access to famous art pieces and artefacts without the queues and crowds. Virtual tours and walkthroughs Cultural expansion that transcends location, with the ability to watch performances from all around the world from home. Any theatre performance available via streaming Gaming combines with music and movies to offer new and unique experiences. Gaming no longer reserved for gamers The industry will offer hybrid experiences that suit every type of viewer. You can expect attendance of events to slowly come back to normal, with the addition of virtual access to a global audience. The gaming industry will also see new growth as other entertainment formats are being combined into the platforms to draw a more diverse audience.
  • 29. This online concert venue provides a platform for event organisers to host concerts virtually. It mimics a festival by creating multiple stages which you can log into and watch a performance. Fresh off the major success of the their music festival, We Are One are now hosting a virtual movie festival with over 100 films curated by the 21 biggest film festivals. Many famous museums, like the Guggenheim in New York, have created virtual tours, which can be accessed at anytime from any place. London’s world-famous West End have shifted their annual showcase to a virtual stage. Mamma Mia!, &Juliet and SIX will be available to watch live on Sky VIP. Popular online game, Fortnite partnered up with sensation Travis Scott to host a virtual concert in the game for players. 21m gamers attended the event in one evening. Virtual concerts that bring me to front of the stage Home cinema will take over Virtual tours and walkthroughs Any theatre performance available via streaming Gaming no longer reserved for gamers
  • 30. Explore new opportunities to accelerate growth in new markets. Intentionally designed to discover high-potential opportunities, in any industry, at pace. Dive swiftly into your market. Identify market opportunities and reveal new consumers that are ripe for you to immediately engage. REQU ES T M ORE IN F O Create digital venture concepts. Rapidly develop new digital venture concepts with our team of serial entrepreneurs. REQUEST MO RE INFO Validate real online buyer intent Find real buyer intent, and validate your concept and commercial story to get into the market quickly. REQUEST MORE INFO
  • 31. When will you eat out next? Digital healthcare. Remote work. Entertainment. Food. Wellness. E-learning.
  • 32. Uncontrollable forces. Food Overcrowded stores became vacant aisles, as major restrictions discouraged store visits were enforced. Panic-buying and fear of access The social ambience aspect of restaurants went out of fashion overnight. Dining out deemed irresponsible Inability to eat out meant consumers had to have all meals in their home. Dining in the only option Affected supply chains turned consumer eyes to local and sustainable. Spotlight on how food is produced A change in daily environment disrupted eating habits. New eating patterns will emerge Food tops the list of vital industries, with lockdown effects felt across all categories. Consumers were at the heart of the change. The everyday moments that contribute to a full belly were reassessed and reprioritized, sparking new behaviors in the kitchen and new eating habits. Local food producers, sustainable sources, and cooking as a skill were everyday conversations for most households. New hobbies like baking rose, and seed sales hit an all-time high as consumers took food production into their own hands.
  • 33. Digital reliance. Food The response to new needs: • Restaurants pivoting to takeaway models • Local products and businesses favoured • Online grocers frantically improving delivery ability • DIY growing and producing • Cooking taken up as a new hobby and skill • Food safety now under the microscope • Healthy and organic eating will become increasingly important The response has been focused on finding a variety of meal options online - inspiration to cook, local takeaway options, online grocery shopping, restaurant-style experiences. Delivery options and click-and-collect brought into the spotlight to serve consumers effectively. Restaurants and supermarkets will need to radically relook their approach and become user-centric to service their customers appropriately.
  • 34. Behavioral change. Food Online shopping during lockdown was expected behavior, with 52% of respondents doing it as part of their routine and only 1% trying it for the first time. However, due to high demand and a lack of delivery spots, consumers then opted for another option ‘click-and-collect’, with 15% of respondents saying they used the service for the first time. This indicates that consumers are willing to change their shopping behavior if given the option. Source: Numerator. Shopping online. Adoption rate since beginning of March 2020. Click-and-collect. Adoption rate since beginning of March 2020. Source: Numerator. HERE & THERE PART OF ROUTINE ONCE IN 6 MONTHS FIRST TIME EVER 52% 44% 3% 1% HERE & THERE PART OF ROUTINE ONCE IN 6 MONTHS FIRST TIME EVER 35% 33% 17% 15%
  • 35. Future normal. Food Grocery shopping combine multiple stores in one checkout, predict preferences, and find the best price/value ratio for you. Supermarket-agnostic shopping Eating at a restaurant will combine social distancing into the overall experience. Socially-distanced tables Home cooking will be supplemented by restaurants offering DIY options. They prepare 70% of the meal and you finish it off. Restaurant-quality food prepared at home Specific food requirements will be serviced with the same efficiency and quality of ‘regular’ supermarkets. Consumers consider supply chain Food manufacturers will take eating habits into consideration and provide direct service. Behavior-based food offerings With some time having passed for the industry that was immediately affected, we see innovative pivots and new offerings emerging. DIY dining, isolated restaurant tables, and ghost kitchens are novel but can become a future normal. Consumers are open to novelty in this industry as experience is part of the purchase decision, and therefore allow the space for food-based companies to experiment until they get it right.
  • 36. Instacart lets you choose from 1000s of products frame various local stores directly from a single app. Delivery is made on the same day and can be automated based on purchasing behaviour. Mediamatic ETEN an Amsterdam restaurant has come up with an innovative way to adapt to the 1.5 metre society: dinner inside an individual greenhouse. Three-star Michelin restaurant Alinea in Chicago offered their 6-course fine-dining menu for you to finish off at home. Instructions can be found on their Instagram channel. Many restaurants now offer this distance- dining service. Pieter Pot, a Dutch online grocer taps into sustainable packaging by delivering items in reusable glass jars. They source organic products in bulk and offer them at the same price as supermarkets. Pepsico launched two new D2C brands as a direct response to eating habits changing in lockdown to snacking. Consumers can purchase snack boxes according to their tastes and have it delivered to their door Supermarket- agnostic shopping Socially-distanced tables Restaurant-quality food prepared at home Consumers consider supply chain Behavior-based food offerings
  • 37. How much more important is your wellbeing now? Digital healthcare. Remote work. Entertainment. Food. Wellness. E-learning.
  • 38. Uncontrollable forces. Wellness Gym have been closed yet the desire to maintain a healthy physique remained. Fitness centres a hub for virus spread The availability of environmental variation and its stimulation drastically reduced. Isolation means lack of variation Regular life stresses compounded by an extra pressure and a lack of control. Extra stress and anxiety from new situation Drastic changes to habits and routine have an immediate effect on mood and subsequent consequences. Confinement manifests in poor morale Sudden isolation from the physical world explained best by the term “social-distancing”. Distance from inherent need to socialize Wellness has always been trendy, but in recent years it’s become more fashionable fuelled by social media – the gym-selfie and #yoga – and apps– Strava and Headspace. The lockdown inflicted a seismic blow to these routines: consumers can no longer go out to exercise, confined to a limited environment affects their mental state, and centers like gyms and spas have had to close their doors for the time being.
  • 39. Digital reliance. Wellness Messages on social media from brands, government, and businesses all had something in common– Stay Home, Stay Healthy. Gyms turned to video, access granted to expert training routines, mental health apps widened their audience targeting, and e- commerce sites front-paged fitness equipment. From an economic standpoint, this was perfect– equal demand and equal supply. The response • People are looking for new ways to unwind (physically and mentally) • Increased interest in health and wellness • Virtual reality used to combat mental stresses • Free and live sports classes made available • Mental health care apps are giving free access • Higher sales for fitness equipment • Virtual therapist access
  • 40. Behavioral change. Wellness Growth in downloads of health and fitness apps jumped up by 45% during the lockdown compared to February. Consumer spend in this category also rose by 10% highlighting the fact consumers were serious enough to pay for the service. Overall, wellness has pushed into the spotlight, with the behavioral data offered by digital services proving its value. Source: App Annie. Growth in downloads. Week of March 22 vs. Weekly average Jan-Feb ’20. Growth in consumer spend. Week of March 22 vs. Weekly average Jan-Feb ’20. Source: App Annie. UNITED STATES WORLDWIDE EUROPE ASIA UNITED STATES WORLDWIDE EUROPE ASIA 45% 35% 90% 25% 25% 70% 10% 5%
  • 41. Future normal. Wellness Everyday-consumers want the ability to feel in control of their wellbeing despite the changing environment around them. The combination of hardware and software, inspired by biological data, has the power to have a real impact on the general wellbeing of consumers. The costs associated will become less critical, and consumers will search for effectiveness and word of mouth recommendations. Professional guidance whilst exercising at home to ensure maximum effectiveness of workouts. Personalized training at home The ability to travel without moving. Visual and virtual access to any place on earth, or outside of it. Increased options of sensorial stimulation Access to the appropriate professional help for psychological issues through video conference. On-demand professional mental health services Data-based mental wellness content that can be customized to suit varying needs. Digital access to mental wellness content Social hubs like bars and parties open 24/7 and accessed virtually. Virtual venues that replicate physical space
  • 42. Part mirror, part LCD, the ‘Mirror’ is an interactive home fitness device that streams thousands of live and on-demand exercise classes on its display while showing your reflection so you can check your form. A new startup with the first 5G VR headset coupled with a virtual world with private and public spaces to explore, be it a party with friends, watching a movie in a cinema, or soak in the atmosphere of a bustling city centre. Talkspace allows you to find the right therapist for you regardless of where you’re based or your needs. This app provides access at anytime without having to wait long for an appointment. Calm is cementing their place as a leading mental health app with 1m downloads in March alone. They are investing in related industries by employing a dedicated head of music and are working directly with artists like Moby. BrewDog Open Arms is a virtual pub that offers quizzes, puzzles, cook-a-longs. Access is granted to those who purchase their beers and open at anytime to suit patrons from around the world. Personalized training at home Increased options of sensorial stimulation On-demand professional mental health services Digital access to mental wellness content Virtual venues that replicate physical space
  • 43. What new skills have you learned online since lockdown? Digital healthcare. Remote work. Entertainment. Food. Wellness. E-learning.
  • 44. Uncontrollable forces. E-Learning Parents became teacher’s assistants to ensure learning continued effectively. The teacher-student relationship affected Students could no longer learn through general interactions between classmates. Collaborative learning limited Specific facilities like labs closed, hindering expertise growth and learning. No access to academic facilities Many learning institutions did not have digitised versions of their educational material on hand. Reduced access to learning material Home holds many distractions, as group dynamics of a classroom removed. Distance learning creates attention problems To prevent the spread of the virus, learning centers closed. Around the world, over 1.2 billion children were out of the classroom. As a result, the education system across all levels has had to change dramatically towards e-learning. Research suggests that online learning has been shown to increase retention of information, and take less time. The changes here ring of a productive future.
  • 45. Digital reliance. E-Learning Digital learning is not a nice-to-have; it's a lifeline for education. Although it is not a replacement for younger learners whose social needs still rank high. E-learning methods and tools offer a unique view of how people learn; backed by data, this presents an opportunity to improve the level of education in leaps and bounds. The response • Home tutoring • Parents become teachers • Teachers become tech savvy • Online ‘course shopping’ • VR, AR and MR incorporated into learning process • Virtual access to facilities to continue education • Digital course material
  • 46. Behavioral change. E-Learning The e-learning market is expected to grow to $275bn by 2022 as every student was homeschooled for a period, having to use digital ways of learning their curriculum. While books have traditionally been a great way to pass on information, online courses are engaging and interactive, making it a far more effective method of education. It’s now become a common phrase, and now is the best time to repeat it, “there’s nothing you can’t learn online!” Source: Statistics MRC. 'Online Learning’ search trend. Based on search trends of Google. Global value of E-Learning market Expected grow. Source: Battery Ventures. COVID-19 2022 $165bn 2020 2018 2016 2015 $275bn
  • 47. Future normal. E-Learning The way we learn and get taught across all levels of education will fundamentally change. Digital platforms empower new learning methods and provide higher quality education across the world regardless of location. Education is a priority for all governments, which will ultimately raise the level of broadband access, which is the gatekeeper for this industry to flourish. Parents became teacher’s assistants to ensure learning continued effectively. Effective digital class management Students could no longer learn through general interactions between classmates. Learners can productively engage with each other Virtual versions of traditional facilities that function in the same way allowing for more students to access them. Virtual access to professional facilities Teachers can pick from a host of online courses to support their existing curriculum, pulling on a world of resources. Massive open online courses to supplement curriculum Tech-driven learning will keep learners engaged and turn education into an experience. Mixed reality learning to improve interest and engagement
  • 48. Effective digital class management Learners can productively engage with each other Virtual access to professional facilities Massive open online courses to supplement curriculum Mixed reality learning to improve interest and engagement A cloud-based system that teachers and facilitators can use to create, share and mark their student’s homework and assignments. It’s integrated with Google Docs and Drive. Flipgrid offers a worthy, flexible venue for teachers and students to communicate. Students can learn to articulate ideas with well-planned responses and consider alternate viewpoints as they listen to their peers' responses. Labster gives students access to a realistic lab that allows them to perform experiments and practise their skills in a risk-free, and cheap way. This creates access for students in the poorest parts of the world who would otherwise never had dreamt of a career in science. Class Central is a MOOC (massive open online courses) aggregator, allowing you to search for the course you want across all learning institutions. Be prepared to see these courses listed on resumes. Through Microsoft Mixed Reality, students can access out-of-reach experiences from new perspectives using AR/VR and 3D modelling. This hands-on learning method brings practicality to a traditionally rigid learning system.
  • 49. Consumers are discovering new needs daily– from staying home for a prolonged period and now integrating back into the physical world. The long-term needs are being serviced either by existing solutions that have found their boom or by companies who are adapting rapidly to remain relevant in this new world. In many ways, it’s the perfect example of demand and supply in balance, creating market conditions ripe for business to find new growth. All these changes present a multitude of opportunities for corporations to diversify their offering and expand into new markets. We’re certain this report will inspire you to build the innovation processes, internal innovation cultures, and new offerings, now, to book your company’s place in the future normal. Wrap up.
  • 50. Reach out to me and get the conversation started. Thomas Van Halewyck Co-founder and managing partner at Bundl LINKEDINEMAIL Adapt to the shift and create multiple opportunities through corporate venturing.