The document provides guidance on selecting the appropriate research methodology for a study, emphasizing the importance of the literature review in determining whether to use qualitative, quantitative, or mixed methods. It outlines the different approaches to data collection and analysis, offering insights into when to apply each method based on the research objectives. Additionally, it stresses the need for clarity in the methodological choices to effectively address the research questions.

1. How to select the appropriate method for
our study of Interest?

2. SELECT THE APPROPRIATE METHOD
Once you are well into your literature
review, it is time to start thinking
about the study you will design to
answer the gap you identified.
• Which methodology will you use
to gather the data for your
research?
• Will it be a qualitative,
quantitative, or mixed methods
methodology?

3. Let's look at how to find the
right research design strategy
IN 3 SIMPLE STEPS!

4. locate general
information on
research designs
and
methodologies

5. Gain background
knowledge
Choose the methodology
and methods for your
research

6. THE DIFFERENT RESEARCH METHODS
There are two general approaches to collecting data: quantitative and qualitative research but
sometimes we need to use a Mixed methodology as a combination of in-depth exploration and
numerical measurement.
In this type of research, the
data collected is generally
expressed in numbers and
graphs to confirm theories
and assumptions.
Quantitative
research
It is basically a survey
done to gather people's
thoughts and
experience.
Qualitative
research
This includes a
combination of in-depth
exploration and
numerical measurement.
Mixed methods

7. Quantitative
research
list of questions in the form of multiple-choice or
ratings asked either in person, over phone, or online
Surveys
This type of data is used when variables are controlled and
manipulated to establish cause-and-effect relationships
Experiments
Here, you would gather data from an existing source (such as
publications or archival data) for inclusion in your analysis.
Existing data
This involves observing people in their natural environment
where variables can't be controlled
Observations

8. This method involves asking open-ended
questions verbally to respondents
Interviews
An in-depth study of an event, an organization, a
person, or a group. Explain how you selected your case
study materials (such as texts or images) for your
analysis, the type of materials you analyzed, and how
you collected and selected them.
Case-study
Qualitative
research
Let us look at the techniques in
qualitative research.
A survey of published works by other
authors.
Literature-review

9. When to use
qualitative vs
quantitative research
works better if you want to
confirm or test something (a
theory or hypothesis)
Using quantitative
analysis
works better if you wish to
understand something
(concepts, thoughts,
experiences)
Using qualitative
research

10. Analyzing qualitative and
quantitative data
Applications such as SPSS, SAS or Excel can
be used to calculate parameters like:
• Average score
• The number of times the particular answer
was given
• Correlation between two or more variables
• The reliability of the results
Some conventional approaches to analyze the
qualitative data are:
• Qualitative content analysis: To track the
position, occurrence, and meaning of words or
phrases
• Thematic analysis: To closely examine the data to
identify the main themes and patterns
• Discourse analysis: To study how communication
works in social contexts

11. Remember that your aim is not just to describe your
methods, but to show how and why you applied them
and demonstrate that your research was rigorously
conducted. You should be able to convince the reader
why you choose either qualitative or quantitative
method and how it suits your objective. The approach
used must be clear to answer the research question
and the problem statement. Always, relate the choices
towards the main purpose of your dissertation,
throughout the section.
CONCLUSION

12. References
:
• https://www.editage.com/insights/how-to-choose-the-research-methodology-
best-suited-for-your-study?refer=scroll-to-1-article&refer-type=article
• Research Methods & Design
• Chapter 3 - Research Methodology: Data collection method and Research tools
• https://in.sagepub.com/sites/default/files/upm-
binaries/55588_Chapter_1_Sample_Creswell_Research_Design_4e.pdf
• https://www.collegeraptor.com/find-colleges/articles/tips-tools-advice/choose-
right-research-topic-5-easy-steps/
• https://www.researchgate.net/publication/343683240_Strategies_for_Selecting_
a_Research_Topic

13. Any Questions?
We're Done!!