This document outlines the objectives, outcomes, topics, and references for a Business Research Methods course. The objectives are to understand the business research process and how to design, conduct, analyze, and report on research studies. The outcomes include being able to identify research problems, apply appropriate research approaches, collect and analyze quantitative and qualitative data, and present research findings. The course will cover topics such as research design, measurement, data collection and sampling, data analysis, and writing research reports. It will also address ethics in research. References include textbooks on research methodology and business research methods.

1. BUSINESS RESEARCH METHODS
Year/Semester: I/II

2. CourseObjectives
l To understand the complexities of Business Research Process.
l To know the different alternatives of research design and to use the appropriate research design
l To understand the measurement scales in research studies.
l To learn various data collection and acquire knowledge in applying appropriate analysis tool.
l To know the content and rules pertaining to report preparation in research.
l To know the content and rules pertaining to report preparation in research.

3. Course Outcomes
Upon the completion of the course, students will be able to:
1. Able to understand the complexities of business problem and convert it into research
problem.
2. Recognize the importance of ethical conduct in undertaking research
3. Identify and apply the appropriate research approaches and techniques for a research
problem.
4. Demonstrate the ability to construct the instrument and carry out qualitative as well as
quantitative data collection.
5. Demonstrate the ability to analyze quantitative data.
6. Develop the ability to present research findings.

4. CO, PO Mapping and its Target:
Regulation 2017
Course Name: PRINCIPLES OF MANAGEMENT
Course Code: MG8591
Year of Study: IV year
Semester of Study: VII sem
Batch:2017-2021
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9
CO1 3 3 - 2 2 3 - - 2
CO2
3 3 - - 2 - 3 - 2
CO3
3 2 - 2 2 - - - 3
CO4 3 2 - 2 2 - - - 3
CO5 3 2 - 2 2 - - 2 3

5. Topics Plan
UNIT I – INTRODUCTION
1.1 Research – Definition, Need for Research
1.2 Research Process
1.3 Characteristics of Good Research
1.4 Research Questions, Business Research Problems – Identification of Problem, Criteria for Selection of Problem
1.5 Research Objectives formulation
1.6 Research Hypothesis – Meaning, Sources, Steps
1.7 Role of Theory in Research, Good Theory Building – Steps
1.8 Case Study

6. Topics Plan
UNIT II – RESEARCH DESIGN AND MEASUREMENT
2.1 Research Design – Definition, Components
2.2 Types – Exploratory, Descriptive, Causal, Experimental Research Design - Types
2.3 Variables – Definition – Types
2.4 Validity – Internal Validity and External Validity – Threats
2.5 Measurement – Meaning and Definition – Test of Sound Measurement, Measurement Errors
2.6 Scaling – Scaling Techniques, Different Scales
2.7 Validity and Reliability of an Instrument
2.8 Methods to determine Validity and Reliability
2.9 Case Study

7. Topics Plan
UNIT III – DATA COLLECTION AND SAMPLING
3.1 Data – Primary Data, Secondary data – Sources – Pros and Cons
3.2 Data collection Methods – Observations, Survey
3.3 Interview and Questionnaire design
3.4 Qualitative Techniques of data collection
3.5 Sampling – Definition, Steps in Sampling process
3.6 Types of Sampling - Probability
3.7 Non probability Sampling Techniques, Errors in sampling
3.8 Case Study

8. Topics Plan
UNIT IV- DATA ANALYSIS
4.1 Data Preparation – Editing – Objectives – Guidelines – Types – Stages, Coding – Types, Rules, Coding of Unstructured Questionnaire
4.2 Tabulation of Data – Types. Data Entry – Validity of Data
4.3 Data Processing - Problems in Processing, Data Transformation
4.4 Qualitative Data analysis vs Quantitative Data Analysis, Descriptive vs Inferential Analysis
4.5 Selection of Statistical test- Univariate Analysis, Bivariate Analysis – Parametric vs Non-Parametric test,
4.6 Multivariate Analysis – Factor Analysis
4.7 Discriminant Analysis
4.8 Cluster Analysis
4.9 Multiple Regression
4.10 Multi-Dimensional Scaling
4.11 Correspondence Analysis,
4.12 Canonical Analysis
4.13 Application of statistical software for data analysis

9. Topics Plan
UNIT V – REPORT WRITING AND ETHICS IN RESEARCH
5.1 Report Writing – Introduction –Precautions and Criteria for Good Research report
5. 2 Types of Report, Layout and format of Report
5.3 Contents of Report. Interpretation – Meaning, Techniques - Findings, Suggestions and Recommendations, Conclusion ––Referencing Format, Index, Footnote, Appendices
5.4 Layout of a Research Paper, Journals in Business & Management - Impact factor of Journals
5.5 Ethics in research – ethical behaviour of research
5. 6 Subjectivity and objectivity in research,
5.7 Ethical issues related to publishing, Plagiarism.

10. TEXT BOOK & REFERENCES
TEXT BOOK:
1. Deepak Chawla, Neena Sondhi, Research Methodology: Concepts & Cases, Vikas Publication, 2nd Edition,2016
2. Donald R Cooper and Pamela S Schindler, Business Research Methods, Tata McGraw Hill, 11th Edition, 2012
3. Naval Bajpai, Business Research Methods, Pearson Education, 2011
REFERENCE BOOKS:
1. Kothari C R, Research Methodology Methods and Techniques, New Age International Publishers, 2nd Revised Edition, 2004
2. William G Zikmund, Barry J Babin, Jon C Carr, Mitch Griffin, Business Research Methods, Cengage Learning, 8th Edition,2010
3. Anil Kumar Mishra, A Handbook on SPSS for Research Work, 2nd Revised Edition, Himalaya Publishing House,2016.