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PERSONAL SELLING
SUBMITTED TO MISS ZARA IMRAN
HONEY ROSE
HERBAL
CIGARETTES
PERSONAL SELLING
SUBMITTED TO MISS ZARA IMRAN
Presentation Date March 16, 2017
GROUP MEMBERS
1. SYED KHURRAM SHAHZAD
2. MUHAMMAD HASSAM AZHAR
3. SAHIL BUTT
4. MUHAMMAD UMAIR
MBA 4 (E)
NATIONAL UNIVERSITY OF MODERN LANGUAGES
OVERVIEW
A QUICK
HONEYROSE smokes are the true alternative
to traditional cigarettes. Our full range of
herbal tobacco free and nicotine free smokes
emulate the pleasure of smoking while freeing
you from tobacco dependance
PERSONAL SELLING
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
HISTORY
A BRIEF
Herbal cigarettes (also called tobacco-free cigarettes or nicotine-free cigarettes) are
cigarettes that do not contain any tobacco, instead being composed of a mixture of
various herbs and/or other plant material. Like herbal smokeless tobacco, they are often
used as a substitute for standard tobacco products (primarily cigarettes), and many
times are promoted as a tobacco cessation aid.[citation needed] Herbal cigarettes are
also used in acting scenes by performers who are non-smokers, or—as is becoming
increasingly common—where anti-smoking legislation prohibits the use of tobacco in
public spaces
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
PERSONAL SELLING PROCESS
Prospecting
Pre Approach
Approach
Presentation
Close
Follow Up
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
PROSPECTING
We target Class A Market which has ability to make a
buying decision
Has the ability to pay for the product or service 
We have all the personal information which we need
to make a good presentation from Social Media etc.
We preapproach  our customer via 
Telemarketing
Direct Mail
Fax
Sales Letter
Internet
Ads
catalogs, and publicity
Using Directories,Personal Observation and gathering All relevant
information
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
PREAPPROACH
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
APPROACHES
First impression is critical , gain attention, and
interest through reference to common
acquaintances,a referral, or product
demonstration   
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
PRESENTATION
Standard memorized presentation 
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
CLOSE
Refer back to your opening
Invite your audience 
Use a Quote
The Suggestive Close
Call to action
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
FAB TECHNIQUES 
Feature 
Action 
Benefits
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
FEATURE
1. Full Flavor
2. No Tobacco
3. No Nicotine
4. All-Natural Herbs
5. Contains Ten Packs
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
ACTION
1. The main advantage of having Herbal Cigarettes is that it helps detoxify the
lungs, it stimulates digestion and to calm nervine action that relaxes the mind.
2. The Herbal Cigarette is also a good way to fight against colds in winter and
wet cough. 
3. The herbs in the Herbal Cigarettes works as defense against the disease, it
keeps you fresh and helps in concentration, acts like a throat cleaner, no bad
breath and pleasant and long lasting smell
1. Tobacco Free
2. Nicotine Free
3. Safe for Passive Smokers
4. Provides Immunity
5. .Helps you to Quit Tobacco Cigarettes
6. Detoxifies the Lungs
7. Rejuvenates the Body and Mind
8. No Bad Breath or Foul Smell
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
BENEFIT
                                  Describe Your Customers
Demographics 
         18 or above,Male
Psychographics 
         1. Concerned with health and appearance
          2. Wants a healthy lifestyle, but doesn’t have much time
          3. Values time with a small group of friend.
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
CUSTOMER PROFILING SHEET
                                                 Locate Your Customers
Find the places your customers are attracted to, whether a physical location or a
cyber space where they gather.
1. Health concern Magazines.
2. Health related website,social Media and health club.
3. Cigarettes related websites.
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
CUSTOMER PROFILING SHEET
                                           Understand Their Purchasing Process
Where do they begin their research?
They research about healthy cigarette.
What is their problem or need?
They wants smoking but they know about its dangerous affects & they want those
smoking materials which have no or less side effects.
What are the benefits to finding a solution?
In smoking Herbal Cigarettes the risk factor is less and the benefits are more as
compared to the normal cigarette which is high on toxins.
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
CUSTOMER PROFILING SHEET
NATIONAL UNIVERSITY OF MODERN LANGUAGES
PERSONAL SELLING
THANK YOU

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How to sale a cigarettes to Non Smokers (HERBAL CIGARETTES

  • 1. PERSONAL SELLING SUBMITTED TO MISS ZARA IMRAN HONEY ROSE HERBAL CIGARETTES
  • 2. PERSONAL SELLING SUBMITTED TO MISS ZARA IMRAN Presentation Date March 16, 2017 GROUP MEMBERS 1. SYED KHURRAM SHAHZAD 2. MUHAMMAD HASSAM AZHAR 3. SAHIL BUTT 4. MUHAMMAD UMAIR MBA 4 (E)
  • 3. NATIONAL UNIVERSITY OF MODERN LANGUAGES OVERVIEW A QUICK HONEYROSE smokes are the true alternative to traditional cigarettes. Our full range of herbal tobacco free and nicotine free smokes emulate the pleasure of smoking while freeing you from tobacco dependance PERSONAL SELLING
  • 4. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING HISTORY A BRIEF Herbal cigarettes (also called tobacco-free cigarettes or nicotine-free cigarettes) are cigarettes that do not contain any tobacco, instead being composed of a mixture of various herbs and/or other plant material. Like herbal smokeless tobacco, they are often used as a substitute for standard tobacco products (primarily cigarettes), and many times are promoted as a tobacco cessation aid.[citation needed] Herbal cigarettes are also used in acting scenes by performers who are non-smokers, or—as is becoming increasingly common—where anti-smoking legislation prohibits the use of tobacco in public spaces
  • 5. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING PERSONAL SELLING PROCESS Prospecting Pre Approach Approach Presentation Close Follow Up
  • 6. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING PROSPECTING We target Class A Market which has ability to make a buying decision Has the ability to pay for the product or service  We have all the personal information which we need to make a good presentation from Social Media etc.
  • 7. We preapproach  our customer via  Telemarketing Direct Mail Fax Sales Letter Internet Ads catalogs, and publicity Using Directories,Personal Observation and gathering All relevant information NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING PREAPPROACH
  • 8. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING APPROACHES First impression is critical , gain attention, and interest through reference to common acquaintances,a referral, or product demonstration   
  • 9. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING PRESENTATION Standard memorized presentation 
  • 10. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING CLOSE Refer back to your opening Invite your audience  Use a Quote The Suggestive Close Call to action
  • 11. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING FAB TECHNIQUES  Feature  Action  Benefits
  • 12. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING FEATURE 1. Full Flavor 2. No Tobacco 3. No Nicotine 4. All-Natural Herbs 5. Contains Ten Packs
  • 13. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING ACTION 1. The main advantage of having Herbal Cigarettes is that it helps detoxify the lungs, it stimulates digestion and to calm nervine action that relaxes the mind. 2. The Herbal Cigarette is also a good way to fight against colds in winter and wet cough.  3. The herbs in the Herbal Cigarettes works as defense against the disease, it keeps you fresh and helps in concentration, acts like a throat cleaner, no bad breath and pleasant and long lasting smell
  • 14. 1. Tobacco Free 2. Nicotine Free 3. Safe for Passive Smokers 4. Provides Immunity 5. .Helps you to Quit Tobacco Cigarettes 6. Detoxifies the Lungs 7. Rejuvenates the Body and Mind 8. No Bad Breath or Foul Smell NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING BENEFIT
  • 15.                                   Describe Your Customers Demographics           18 or above,Male Psychographics           1. Concerned with health and appearance           2. Wants a healthy lifestyle, but doesn’t have much time           3. Values time with a small group of friend. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING CUSTOMER PROFILING SHEET
  • 16.                                                  Locate Your Customers Find the places your customers are attracted to, whether a physical location or a cyber space where they gather. 1. Health concern Magazines. 2. Health related website,social Media and health club. 3. Cigarettes related websites. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING CUSTOMER PROFILING SHEET
  • 17.                                            Understand Their Purchasing Process Where do they begin their research? They research about healthy cigarette. What is their problem or need? They wants smoking but they know about its dangerous affects & they want those smoking materials which have no or less side effects. What are the benefits to finding a solution? In smoking Herbal Cigarettes the risk factor is less and the benefits are more as compared to the normal cigarette which is high on toxins. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING CUSTOMER PROFILING SHEET
  • 18. NATIONAL UNIVERSITY OF MODERN LANGUAGES PERSONAL SELLING THANK YOU