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1. STUDY GUIDE
• Did your brain come up with something you
might propose as a project?
• If not, go to the next set.

2. BUT I DON’T
KNOW ANY
THING!
Use your imagination.
Imagine specific action.
Imagine benefits
Imagine beneficiaries
For example ...

3. Creative
Thinking:
Connecting
different
things in
different
ways

4. I will give you
four ideas.
Then you add
something new
that can offer
better benefits
to many
people.
Ready?

5. IDEA 1
Leaves benefit humans in many ways.

6. salads

7. soups

8. milk

9. meat

10. juice

11. smoke

12. sap

13. oil

14. essence

15. powder

16. IDEA 2
Moringa leaves are said to be more
beneficial than other plants

19. IDEA 3
Moringa can be consumed in many ways.

23. IDEA 4
The moringa tree can be easy to
cultivate.

24. powder

29. What problems
can be solved?
specific Action
Benefits
benefiCiaries
1. Leaves can be
consumed in many ways.
2. Moringa leaves are
said to be more beneficial
than other leaves.
3. The moringa tree can
be easy to cultivate.

30. specific
action
results
benefits
beneficiaries
I will propose the production of moringa
olifera as a cigarette product to improve the
health of smokers all over the world.
smokers will
1. In what way is this a green idea? Returning the health oftreatments minimize downtime
and expensive medical
2. How does it relate to my major
IT: Use of software to design posters.
course?
Business: A cigarette industry that offer
3. Can I complete the poster, slides, and health benefits can be a very profitable
the paper in three weeks? Yes.
business.
4. Will this use little or zero money? Yes, the project design and proposal costs
5. Can this be done by less than 3 nothing except time, effort, and electricity.
persons? Yes, I can do this alone.
Smokers all over the world can benefit from
6. How does this benefit my home smoking cigarettes of moringa olifera instead of
country or community?
tobacco
7. What strong, real need does it
save
answer? Prevention of lung cancer canlives. the world hundreds of thousands of dollars in medication and medical
treatments as well as loss of
8. What’s original about it? What’s not Not original: Data about nicotine, moringa olifera, and
tobacco manufacturing processes. Original: At present,
original?
cigarettes use tobacco only; moringa is consumed as a
vegetable or as a powder, never by smoking.
9. Can I support this with valid
information? Yes. There is much research about the active ingredients of moringa
olifeira and about cigarette manufacturing processes.