SlideShare a Scribd company logo
1 of 116
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018
Search-Driven Content Strategy - MozCon 2018

More Related Content

What's hot

What's hot (20)

Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022Probabilistic Thinking in SEO - BrightonSEO October 2022
Probabilistic Thinking in SEO - BrightonSEO October 2022
 
Brighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuffBrighton SEO April 2022 - Automate the technical SEO stuff
Brighton SEO April 2022 - Automate the technical SEO stuff
 
Don't be a cannibal
Don't be a cannibalDon't be a cannibal
Don't be a cannibal
 
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXThe most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
 
Networking for SEOs (and why it matters)
Networking for SEOs (and why it matters)Networking for SEOs (and why it matters)
Networking for SEOs (and why it matters)
 
Holistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First StrategyHolistic Search - Developing An Organic First Strategy
Holistic Search - Developing An Organic First Strategy
 
Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023
 
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
 
The Ultimate Maturity Audit _ Brighton SEO.pdf
The Ultimate Maturity Audit _ Brighton SEO.pdfThe Ultimate Maturity Audit _ Brighton SEO.pdf
The Ultimate Maturity Audit _ Brighton SEO.pdf
 
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...
Brighton SEO Apr23 - Showing The Value of Digital PR beyond coverage and link...
 
The Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right WayThe Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right Way
 
Can you trust AI with your content?
Can you trust AI with your content?Can you trust AI with your content?
Can you trust AI with your content?
 
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
 
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdfBrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
BrightonSEO October 2022 - Log File Analysis - Steven van Vessum.pdf
 
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
E-Commerce SEO Horror Stories : How to tackle the most common issues 
at scal...
 
How to control googlebot
How to control googlebotHow to control googlebot
How to control googlebot
 
A Simple method to Create Content using NLP
A Simple method to Create Content using NLP A Simple method to Create Content using NLP
A Simple method to Create Content using NLP
 
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance FrameworkGoodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
 
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdfBrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
 
The Hidden Gems of Low search volume
The Hidden Gems of Low search volumeThe Hidden Gems of Low search volume
The Hidden Gems of Low search volume
 

More from Stephanie Briggs (6)

Tips to Radically Improve Your Surveys
Tips to Radically Improve Your SurveysTips to Radically Improve Your Surveys
Tips to Radically Improve Your Surveys
 
Surveys - MozCon 2014
Surveys - MozCon 2014Surveys - MozCon 2014
Surveys - MozCon 2014
 
Getting Links from Influencers
Getting Links from InfluencersGetting Links from Influencers
Getting Links from Influencers
 
Managing Your Professional Contacts with BuzzStream
Managing Your Professional Contacts with BuzzStreamManaging Your Professional Contacts with BuzzStream
Managing Your Professional Contacts with BuzzStream
 
Get Big Links
Get Big LinksGet Big Links
Get Big Links
 
Linked in & more
Linked in & moreLinked in & more
Linked in & more
 

Recently uploaded

Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Abdulsamad Lukman
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
infoobataborsi24
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
infoobataborsi24
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
mikehavy0
 

Recently uploaded (20)

[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Gain potential customers through Lead Generation
Gain potential customers through Lead GenerationGain potential customers through Lead Generation
Gain potential customers through Lead Generation
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptxThe Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap -  Digital - membership areaCrypto Quantum Leap -  Digital - membership area
Crypto Quantum Leap - Digital - membership area
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline