Before making videos, create a content plan to ensure that your content both meets your brand’s goals and engages your intended audience. Our five guiding principles will then help you define your content marketing specifically on YouTube using simple questions.

1. How To Promote Yourself
On Instagram & YouTube
Lecture by: Omer Naveed

2. Power of Video Content
• More than 1 Billion Users.
• More than 61 Languages and spread across 56 Countries.
• More than 6 billion Hours of Video.
• Most Channels with more than 40 Million Subscribers are Not Brands

3. Why Take YouTube Seriously?
Not every brand thinks of YouTube as a social network… They think of it as a place to
dump videos and hope engagement occurs. They need to be actively participating
and commenting to get the full benefit.
Users are now in control. We call them users because they expect brands to inform,
entertain and provide utility to them – and they expect this when, where and how
they want it. Use online video to be there for consumers 24 hours a day, 7 days a
week.
Before making videos, create a content plan to ensure that your content both meets
your brand’s goals and engages your intended audience. Our five guiding principles
will then help you define your content marketing specifically on YouTube using
simple questions.

5. THE KEYS FOR SUCCESSFUL CONTENT ON YOUTUBE
Depending on your brand’s identity, you’ll find different ways to pique your audience’s
interest and make them care about your content. We’ve identified three main ways to
add value: INSPIRE the audience with emotional and relatable stories, EDUCATE the
audience with useful information, or ENTERTAIN the audience by surprising them,
making them laugh or sharing spectacular content. Choosing how you’ll engage your
audience will help you define your core message and tone.

10. TEN FUNDAMENTALS OF YOUTUBE MARKETING
• Shareable Content
• Collaboration
• Discoverable Topics
• Accessibility Checklist
• Consistency
• Targeting
• Sustainability
• Converse With Viewers
• Interactive Content
• Authenticity

11. INSTAGLAM YOUR BRAND ON INSTAGRAM
Instagram, with more than 700 million total monthly active users, now claims over
8 million accounts using business profiles.
Nearly 60% of Instagram users are between the ages of 18-29. This makes
Instagram a highly competitive network to reach this valuable demographic.

12. WHO WHAT HOW STRATEGY FOR INSTAGRAM?
Instagram’s focus on visual sharing offers a unique platform to showcase your
culture and people in addition to your products and services. For example,
Flowers for Dreams has a stellar Instagram profile showcasing events and
products with vibrant and eye-catching visuals.

13. WHAT ARE THE KEY FACTORS FOR INSTAGRAM?
• Increased brand awareness
• Demonstrate company culture
• Showcase your team and recruit new talent
• Increase customer engagement and loyalty
• Showcase products and services
• Enhance and complement event experiences

14. WHAT ARE THE KEY FACTORS FOR INSTAGRAM?
• Incentivize consumer engagement
• Share company or industry news
• Build a more engaged community
• Connect with influencers
• Drive sales through traffic

16. AVOID ROBOTIC RESPONSES AND ENGAGE WITH
PEOPLE
No one really wants to talk to an automated message, so avoid robotic replies.
Find the time to respond back to followers with quippy and fun responses. Idoesn’t
have to be a full on conversation, but replying can do wonders to your
Instagram engagement.

17. CONNECT WITH INFLUENCERS
As we previously mentioned, many brands incorporate user-generated content to
connect with users, collaborate on content and promote one another’s
Instagram. But these people don’t need 1 million users or have to be a
celebrity to help you gain more exposure.

18. Keep It Simple Keep It Savvy
Simplicity is the best policy for any marketer. Keep your posts simple and your
responses heartfelt and savvy.