Blogweet- Peppertap #YaadAya Influencer Campaign

1. #YaadAya- July 29, 2015

2. OBJECTIVE
• To generate brand awareness with the help of hashtags #YaadAya and
#KeepPepperTapping

3. CAMPAIGN SUMMARY
IDEA
• Friendship day is about celebrating the bond. So why not bring back the memories we made in our
childhood?
• To engage people by making them nostalgic by bringing back the memories of 90s with #YaadAya
• We aimed at recalling the things we all did in 90s and celebrate the nostalgia that still follows.
EXECUTION
• @Peppertap hosted a contest on Twitter using #tag- #YaadAya and #KeepPepperTapping which trended
in top trends in India. The campaign created a big buzz for the brand on various social media platforms.
• The campaign saw many influencers talking about the brand, trying the app and participating in the
contest.

4. Campaign Summary Statistics
No. of tweets 8283
Total Impressions 16,89,195
Total Reach 4,60,000+
Contributors 619
REPORTS

5. CAMPAIGN HIGHLIGHTS

6. CAMPAIGN HIGHLIGHTS

7. CAMPAIGN HIGHLIGHTS

8. CAMPAIGN HIGHLIGHTS

9. Thank You!