Objective: Getting more connected with the audience, be their top of mind and give them every reason to drink our coffee

1. Kopi ABC Mantap

2. Creating content with brand storytelling method to build
engagement and increase the heavy usage of Kopi ABC. A
brand story is more than contents and narrative, story is a
complete picture mash up of facts, feelings, interpretations.

3. How to Create a Storytelling?

4. Brand Characteristics
(Reflected in everything we do)
Brand Persona
(Who is reading and engaging with our content?)
BRAND IS A RELATIONSHIP

5. Characteristic of Kopi ABC Mantap is an outlaw. We will
make a revolution and are not scared to break the rules
to achieve it.
Kopi ABC giving the reason to drinking a coffee than with
the consume the Kopi ABC, the target audience will get a
mood booster, energy, spirit, and enjoying to life.

6. Background : a creative worker that has a lot activity. Stylish and
up to date when hangout with her/his friends. Like
an adventure and travel.
Demographics : 21-25 yo, FM, urban, digital savvy.
Identifiers : busy, smart, optimistic, friendly, sociable, stylish,
always up to date.
Goals : be growing up and grown up in the career
Challenges : create the new innovation in the creative industry
How we help : by providing coffee for helping to enjoying life, give
an energy, spirit, and mood booster.
Quote : “Adventure in life is good; consistency in coffe
even better”
“a brand persona lies at the
heart of one’s business”

7. to create a relationship with target audience, we will giving brand
experience through content on our social media assets with
emotional content to connect brand and the TA’s. Through the
content on our social media, we will understand, hear, and
always be there for the target audience.

8. Persona Tone
PurposeLanguage
Charming
Reliable
Popular
Emotional
Personal
Spirit
Remind
Attract
Challenge
Simple
Edgy
Modern
Content
Message
F R A M E W O R K

9. Focusing the always-on communication on all about the brand existence. Communicating the message through an approach
that is interesting and relevant to our social media users.
Role: Brand Awareness,
Engagement, Sustain,
Website Traffic
Role: Website Traffic,
Customer Relations
Role: Brand Persona,
Engagement
Role: Brand Campaign
Awareness and Review
Content: Community,
product information,
activity updates, FAQ
about brand, media
updates, intermezo, web
content
Content: Mirroring,
greetings, intermezo,
customer care, quick
update, listen and reply,
live chat
Content: Community and
brand gallery
Content: Product review
and video campain tactical
Kopi ABC @KopimantapABC kopimantapabc kopimantapABC

10. Objective
Audience
Content
Percentage
To encourage behaviour of the TA’s to consume the KOPI ABC and engage the
audience through our social media
Female and Male, SES ABC+, Urban, Digital Savvy, Coffee Lovers
ABC Mix ABC Susu ABC Instant
Content Mix 40% 40% 20%
100% Related to #TemanMantap
ABC COFFEE
C O N T E N T M E S S A G E

11. ABC Mix ABC Susu ABC Instant
S A M P L E C O N T E N T
Dalam tradisi pernikahan Tuwuk Gendhang di
Gresik, mempelai pria diharuskan membawa kopi dan gula saat
menemui mempelai wanita. Tradisi membawa kopi dan gula
emang nggak terpisahkan dari masa ke masa, seperti paduan
sempurna kopi dan gula di Kopi ABC Mix.
Gimana #TemanMantap, punya tradisi unik saat mengonsumsi
Kopi ABC Mix? Share jawaban lo di kolom komen!
t
Menurut sebagian orang, ide kreatif bisa muncul dengan cara
menambah pengetahuan, nggak takut kalah, dan suka kumpul
sama orang-orang kreatif. Tapi ngumpul sama orang-orang kreatif
pasti bakal kurang mantap kalo nggak ditemenin secangkir Kopi
ABC SUSU yang bisa bikin otak cemerlang lagi.
#TemanMantap punya cara lain untuk ngebangkitin kreativitas?
Yuk share di kolom komen!
Banyak yang menganggap putih sebagai warna
yang suci, menenangkan, dan abadi. Nggak cuma itu, warna putih
juga ngebuat orang merasakan rasa sejuk dan nyaman. Seperti
Kopi ABC White Coffee Instant yang ngebuat siapapun yang
meminumnya semakin rileks.
Gimana #TemanMantap apa arti warna putih menurut lo?

12. Quantity:
- Low Volume
- High Value
Post Type
- News & Event, Image,
Video
Amount
- 2 regular post/week
- 2 news post/week
- 1 Promotional Post/week
Quantity:
- Low Volume
- High Value
Post Type
- Image, Video
Amount
- 4 Regular post/week
- 1 Promotional post/week
Quantity:
- High Volume
- Low Value
Post Type
- News & Event, Admin
Support
Amount
- Unlimited Post/week
R E G U L A R P O S T