The document outlines a marketing campaign for Biggby Coffee to run in December. The objectives are to drive traffic to locations using promotional holiday drinks and increase brand awareness. The target audience is coffee drinkers ages 20-45 familiar with Biggby. The campaign will use social media platforms like Facebook, Twitter, and Instagram to promote holiday drinks, as well as create a mobile app and Pinterest contest. The total budget is $15,000 to increase sales and brand awareness through social media and new promotional drinks.

1. By: Hanna Schlesinger

2. Campaign Objective
1. Drive traffic to Biggby locations using holiday and
promotional drinks as an incentive.
2. Increase awareness towards the brand.

3. Target Audience
 Men and Women 20-45
 Coffee Drinkers
 People familiar with Biggby Coffee who will spread the word
to others.

4. Time Frame
 This campaign will run the month of December during the
busy holiday time.

5. Social Media
 Facebook
 Create a page with promotional drinks.
 Twitter
 Re-tweet and mention users of Biggby coffee.
 Instagram
 Promote the different drinks using pictures.
 Blogs
 Gain awareness of the brand.

6. Pinterest Contest
 Create a Pinterest board of your favorite holiday drinks, food, and
recipesto win a free Biggby holiday drink of your choice.

7. Biggby SEO
Sample Ad:
Tis the Season for Biggby Coffee
Get Your Holiday Drink Now
Deals Starting up to 30% off
New Keywords:
Biggby Coffee
Biggby Promotional drinks
Best Coffee Places
Biggby Holiday Drinks
Warm Drinks

8. B-Mobile App
 Create a mobile app solely for offering coupons and
holiday deals.
 Users will have the ability to access the B Happy Lounge
in this app.

9. Budget
$15,000/ 1 Month
 $10,000 Social Media
 Facebook, Twitter, Instagram, Pinterest Contest
 Google AdWords
 $5,000 Mobile App

10. Summary
 There will be an increase in sales with an increase in
knowledge about Bibbgy’s holiday drinks.
 Promoting holiday drinks in December will allow
excitement for the new drinks.
 Using social media will allow an increase in brand
awareness.