1. LivFitM A R I N
Content
Marketing
Strategy
by
TEXT::URE
2. visualize
the
finish
1) Introduce and showcase your new brand :
re-establishing what makes you the best at what you do
2) Build a stronger online presence and community for
your fans & followers : becoming a reliable source of
information
3) Cement loyalty with existing clients & grow new
business over the long term : ultimately achieving your
company’s financial goals
Before any game or race, the best athletes visualize
their strategy & victory from start to the finish.
With this content marketing strategy you will
win three victories:
3. ready
The experience that you create for your fitness plans
doesn’t have to stop once class is over.
By breaking your business story down into bite sized bits
of visual & textural information you can keep that
experience on-going even after you’re off the clock.
Served on the social network platform you already have in
place, your fans & followers can learn more about what is
on your menu.
And the best part is that the cookie trail always leads back
to you. Daily delicious reminders about what your digital
address is and what you have in stock.
These programs can help your clients discover, all on their
own, that what you offer can quench their thirst.
4. 0nyourmark
From the beginning of the launch
of your new website, the first
Content Campaign will run for a 3
month period.
Content will be distributed and
supported on the internet
through your website & social
networks.
5. go
TEXT::URE handles all of the research, planning,
development, creation, execution, management &
tracking for your Content Marketing program:
- Visual & Textural Content
- Marketing Strategy
- Social Network Management
- Strategic Planning
- Partnerships
6. ActivM O N D A Y
MONDAY
MORNING GAME
PLAN
It’s a tall order to expect our
clients to know exactly what we
do and where we do it. Monday
Morning schedules can help
your fans learn more about the
services you provide, stay
encouraged each week to show
up, organize their changing busy
calendars, and offer reminders
about where to go if there are
questions or changes.
7. ActivW E E K L Y B L O G
Letters from Summer boot
Camp There is no denying everyone’s need for simple, quick,
digestible tips for achieving… well, anything.
And by popular vote – lists are it!
To reaffirm a commitment to changing your business’
‘center of gravity’ from Facebook to your actual website –
this weekly blog will post every Monday to your website.
Written in the format of a young child who is off at summer
camp – the blog will highlight 5 facts about boot camp
practices, circuit training, weight lifting, equipment and
more!
Clever and compelling messaging through your social
channels will redirect traffic to your website where the blog
can be accessed.
8. GivT U E S D A Y
HELP RESTORE MARIN
Sometimes all it takes is a little planning.
By dedicating every Tuesday to ways that your company
gives back to the community, you are making a
commitment to keeping that a regular part of your
business.
This space will promote upcoming GIV events, facts
about the charities you support and can be the
information hub where your fans go to learn about
more ways they can give back too.
9. livLeanW E D N E S D A Y
SANS sugar summer
challenge Quick & colorful
infographics with simple
advice & information will
go out every Wednesday
for consistent messaging
about your commitment
to a sugar-free summer
and how to do it.
10. livLeanO N L I N E F O R U M
Sans Sugar
SummerLinks to your website can be imbedded into the livLEAN Wednesday weekly Facebook post directing
fans to the live, online forum.
THE FORUM WILL HOST:
- Questions & Answers
- Recipes
- Facts & Tips
- Story Sharing
- Community Support & Engagement
By continually redirecting fans to your website, their familiarity with your layout & brand will keep
them coming back all on there own.
And it can bring new business to your doorstep!
11. SurvivT H R U S D A Y
Mix & Match : media &
Messaging
Video can perform as muchas 75% better on Facebookthan anyother form
media.
SURVIV ON THE GO
Thursdays are also a great time to promote your To-Go
training packages by giving away quick tips about staying
fit while away.
A mix of short-form video, photo & graphics can:
- Aid in what to pack
- Demonstrate how to get a workout anywhere
- Remind your fans about your pre-vacation
consultations
STRETCH TO SURVIV
Is there a stretch you want your clients making a
commitment to each week / month / the whole summer?
A mix of short-form video, photo & graphics can:
- Help everyone stay motivated with little reminders
- Promote why it is so important
- Provide instructions on how to stretch properly
12. PerspectivF R I D A Y
Quotes to liv by
Let’s not forget that you have fans
and followers because people love
YOU! Keep them inspired every
week and offer them up a quick
little slice of what is great about
you.
Every Friday will share a quote that
inspires you or one straight from
your mouth!
13. RevivT H E W E E K E N D
BE HERE
Following your spirit is what revives you. Where is your favorite place
to eat, swim, nap… play on the weekends? What revives you?
Eat Well graphics will set
the tone for a weekend
focusing on your favorite
foods or restaurants.
Breathe In will highlight
your favorite flowers or a
Pranayama exercise. Swim
Far sets the stage for your
favorite, well… local
swimming hole. And on &
on. The sky is the limit!
14. planning collaboration
development management &
The Content Calendar will be a working
catalog of scheduled themes, promotions,
and events that will be shared as a Google
Doc so that editing can be a collective effort
to allow as much or as little participation as
you want or your schedule allows.
WEEKLY: A weekly sit down will allow us to
stay connected during the campaign
BI-MONTHLY: Content creation will be
completed and scheduled for distribution
two weeks out
MONTHLY: Content Calendar is completed
one month prior to execution
GIV PROGRAMS: Looking ahead will allow
us to incorporate as many Giv programs as
you want
2+2= 10
WEB SUPPORT: Activating Blog / Web
Forum / E-Newsletter commitments –
collaboration with web designer may
be necessary. Understanding the
platform that supports your website
and how much or little involvement
you would like from your web
developer will be important.
STRATEGIC PARTNERS: Teaming up
with other local businesses for events
will strengthen and enliven your
appeal. And co-branded messaging
through additional social channels
allows us to talk to a whole new
audience.
With the development phase
completed ahead of schedule it will
allow you to:
And it will allow us to:
- produce videos / diversify media
- collaborate about weekly messaging
important to you
- stay consistent
- submit programs for approval
- make changes
- offer suggestions as new inspirations
come up
15. Keepingscore
Being able to identify Key Performing Indicators (KPI) can help us
tailor your content so that it is:
1) Properly reinforcing your brand : Is the messaging and image
consistent with you and how you want to be known? Do your
customers like it?
2) Sharing engaging and compelling information : Have you
demonstrated that you are a thought leader in your field and a
resource for fitness, food, Marin and beyond?
3) Generating leads: What is your Return On Investment (ROI)?
How many Facebook fans do you currently have?
Do you know how long people are staying on your website when they come to visit?
Has anyone ever left a comment on your blog posts?
What would it mean to your business if we could gather information that would help us better understand
exactly who makes up your audience, what their cyber trail is and what was it that kept their attention?
16. price
Pack-
WARM UP: Content creation & distribution
- 5 days a week / 3 months
- Facebook
aging
SPRINT: Content creation & distribution
ENDURANCE : Content creation & distribution
- 7 days a week / 3 months
- Facebook – Twitter – Instagram
- 1 Weekly Blog – Letters from Summer Boot Camp
- Manage Online Forum – Sans Sugar Summer $1,200 a month
$750 a month
- 7 days a week / 3 months
- Facebook – Twitter – Instagram
- 1 Weekly Blog – Letters from Summer Boot Camp
- Manage Online Forum – Sans Sugar Summer
- Co-branded sponsorship programs $1,800 a month
