Eastern Land is a retail development studio that creates brands, products, platforms and objects for shoppers and audiences. The document provides a list of 9 things to start doing right now to develop a personal brand, including taking a position, treating the process as a product, producing content everyday, getting fans by being a fan of others, collaborating, thinking like a capitalist, combining art and function, realizing criticism comes from awareness, and practicing patience. It also lists social channels to consider for developing a personal brand and advises that making content should come before sharing it.