The document provides time saving tips for content marketing. It discusses setting content marketing goals of getting found, known and clients. It recommends writing about problems solved, what you know, care about and who you are. Content should educate, entertain, engage and enrich. Ready-to-publish content and outsourcing resources are suggested to save time, including blogs, e-newsletters, social media and key content pieces. Outsourcing options are provided.

1. Time Saving Tips for
Content Marketing Results
A Marketing Road Map for Busy Professionals
Dr. Patsi Krakoff
Content Marketing Specialist
www.WritingontheWeb.com
www.ContentForCoachesAndConsultants.com

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858‐224‐5886 April 20, 2011
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3. Online Content Marketing Goals
• Get Found
• Get Known
• Get Clients
– Quantity of published content
• Webpages, blogs, e‐newsletters, videos, audio
– Quality of content
• Optimized for search engines
• Optimized for readers
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www.writingontheweb.com

4. What to Write About?
• What problems do you solve for people?
• Write what you know
• Write what you care about
• Write who you are
– …and why you do what you do
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

5. 4 E’s of Content Marketing
• Educate
• Entertain
• Engage
• Enrich
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www.writingontheweb.com

6. How to Use Ready‐to‐Publish Content
• ContentforCoachesandConsultants.com
– Articles for coaches
• Leadership development topics
• Personal development topics
• Research from business books, Harvard Business
Review
– Add your own stories
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www.writingontheweb.com

7. • Website – Your content goals:
– Optimize your content for readers:
1. Connect immediately
2. Answer reader's questions and educate
3. Provide choices without confusion
4. Compel readers to take one action
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

8. • Blog
– Once or twice weekly
– Other people's content
– What you are doing
– What you are reading
– What your clients are doing
– Minimum 350 words
– Optimize for search engines with Scribe SEO tool
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www.writingontheweb.com

9. • Social Media Participation
– LinkedIn
– Facebook
– Twitter
– Automate
– Outsource (i.e. VA)
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www.writingontheweb.com

10. • E‐newsletters
– At least monthly
– Fewer words are better
– Can be summary of blog posts
– Can be one article, one call to action, one video
– Outsource all or part
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www.writingontheweb.com

11. • Key Content Pieces (Digital Downloads)
– Articles or special reports
– Books
– ebooks
– Programs
– Audio
– Video
– Webinars and webinar recordings and PDFs
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12. • Patsi’s Picks for Outsourcing Resources:
(See complete list with links on www.timesavingtipsforcontentmarketing.com)
– Autoresponder system (KickStartCart, Aweber, MailChimp)
– Webinars (GotoWebinar, GotoMeeting, InstantTeleseminars,
WebinarsA‐Go‐Go)
– E‐newsletters (CCC)
– Submissions to Article directories (NOW)
– Video directories (NOW, TubeMogul)
– Social media participation (NOW, a VA, hire an assistant)
– Logos and icons (NOW, Elance.com, others)
– Landing pages, micro sites (Sales pages in WP, OptimizePress)
– Video formatting and hosting (EasyVideoPlayer + Amazon servers)
– WP Blogging and programming expert: (Suzanne Bird‐Harris)
– Blog training: Start Blogging Today
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13. • Writers and writing services
– Patsi www.contentforcoachesandconsultants.com/blogging‐services/
– Elance.com
– CraigsList.com
– Other writing sites
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www.writingontheweb.com

14. • Bonuses
– Webinar participants receive 10% discount on all
products and services at
www.contentmarketingforcoaches.com
• Articles, article nuggets, blog and web writing services,
ezine services, etc.
– Use coupon code: CMR411
• Don’t delay because the coupon code expires in 48
hours. (Do it now before you forget.)
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858‐224‐5886 April 20, 2011
www.writingontheweb.com

15. • Questions?
1. Please type your questions in the GotoMeeting
“Chat” window
2. Click Send
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