1) Quizzes have become a popular type of online content because they allow people to learn interesting facts about themselves in an engaging way. While people may not like taking tests in school, quizzes online feel more like a fun game or survey.
2) Data shows that quizzes significantly outperform other types of content in key metrics like click-through and completion rates, social sharing, and lead generation. The average quiz gets shared over 1,900 times and has an 82% click-through and 81% completion rate.
3) Content marketers can create effective quizzes by researching popular topics, crafting a compelling title, mapping questions to desired outcomes or calls to action, and promoting
UPDATE Sept '15: This quiz has now generated more than $1.2 million!
How did this quiz make nearly a million bucks? Becca James from Internet Marketing Inc shares her building blocks for the million dollar quiz.
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarQzzr
Qzzr's Owen Fuller and NUVI's Bill Hoops sit down to talk quizzes in social media. The web's hottest form of content is showing no signs of slowing down, but are you coming up with the quiz social users can't help but take? This slide deck will address 10 actionable steps you can take to create the quizzes your audience is dying to take.
Quizzes are fast becoming a core strategic way for businesses to build smarter audiences and convert those audiences into well nurtured sales through advanced use of quiz insights.
How can you adopt the use of quizzes for insightful marketing? This deck will discuss proven techniques for optimizing your user journey.
Find More Customers Before Someone Else Does: A Webinar with Boombox and Mova...Qzzr
Join Owen from Boombox and Austin from Movable Ink to discuss high-yielding techniques and tools for generating leads and converting them into customers.
Stop Having a Conversation With Yourself and Start Interacting With Your Audi...Qzzr
Some might call it a Catch 22. You need data to expand your audience, but you need a large audience to generate data. We sat down with Sachin Kamdar of Parsely to learn how to use interactive content to gather data and audience insights.
People whom we meet make quick decisions about us. Should they hire us? Vote for us? Buy something from us? Seven seconds. This is that brief moment in time when others first see you, or your employees, whether it’s at a meeting, on the job, or at an interview.
Sylvie di Giusto, owner of Executive Image Consulting and Author of "The Image of Leadership" helps individuals and companies to explore how people make up their minds very quickly about you, your leadership potential or your company, and either open the door for you or slam it shut.
1) Quizzes have become a popular type of online content because they allow people to learn interesting facts about themselves in an engaging way. While people may not like taking tests in school, quizzes online feel more like a fun game or survey.
2) Data shows that quizzes significantly outperform other types of content in key metrics like click-through and completion rates, social sharing, and lead generation. The average quiz gets shared over 1,900 times and has an 82% click-through and 81% completion rate.
3) Content marketers can create effective quizzes by researching popular topics, crafting a compelling title, mapping questions to desired outcomes or calls to action, and promoting
UPDATE Sept '15: This quiz has now generated more than $1.2 million!
How did this quiz make nearly a million bucks? Becca James from Internet Marketing Inc shares her building blocks for the million dollar quiz.
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarQzzr
Qzzr's Owen Fuller and NUVI's Bill Hoops sit down to talk quizzes in social media. The web's hottest form of content is showing no signs of slowing down, but are you coming up with the quiz social users can't help but take? This slide deck will address 10 actionable steps you can take to create the quizzes your audience is dying to take.
Quizzes are fast becoming a core strategic way for businesses to build smarter audiences and convert those audiences into well nurtured sales through advanced use of quiz insights.
How can you adopt the use of quizzes for insightful marketing? This deck will discuss proven techniques for optimizing your user journey.
Find More Customers Before Someone Else Does: A Webinar with Boombox and Mova...Qzzr
Join Owen from Boombox and Austin from Movable Ink to discuss high-yielding techniques and tools for generating leads and converting them into customers.
Stop Having a Conversation With Yourself and Start Interacting With Your Audi...Qzzr
Some might call it a Catch 22. You need data to expand your audience, but you need a large audience to generate data. We sat down with Sachin Kamdar of Parsely to learn how to use interactive content to gather data and audience insights.
People whom we meet make quick decisions about us. Should they hire us? Vote for us? Buy something from us? Seven seconds. This is that brief moment in time when others first see you, or your employees, whether it’s at a meeting, on the job, or at an interview.
Sylvie di Giusto, owner of Executive Image Consulting and Author of "The Image of Leadership" helps individuals and companies to explore how people make up their minds very quickly about you, your leadership potential or your company, and either open the door for you or slam it shut.
How to Effectively Incorporate Quizzes in Your Content StrategyUberflip
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content.
In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix.
Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads.
Learn how to incorporate quizzes into your content marketing—the right way.
In this presentation, you will learn:
- Why quizzes are uniquely effective compared to other content formats
- What makes a great quiz and all the different types you can create
- How to channel the virality of quizzes to achieve your marketing goals
How to Make One of Those Insanely Viral Quizzes You've Been Seeing Everywheresemrush_webinars
In any given month, quizzes make up some of the most shared pieces of content on the web. Why are quizzes so hot? Owen Fuller will share lessons learned from reverse engineering an inhuman amount of viral quizzes on sites like Buzzfeed and Qzzr. He’ll teach the secrets Qwizards use to drive social traffic and leads, including the keys to optimizing quiz titles, questions, imagery, calls-to-action and outcomes. He’ll wrap by taking you on a personal tour of the hall-of-fame of quizzes, including the quiz that broke the internet and another that has already generated over one million dollars in revenue.
During our conversation, we plan to:
Expose a hot content medium (quizzes)
Show how to drive social engagement and lead conversions with quizzes
Tell the story of the million dollar quiz
Get you started with some quiz concepts you can create today
Since everyone needs the right data to write the most effective quiz-content, attendees of this webinar will have access to a FREE 15 day trial of SEMrush Guru!
This document provides an overview of how to create effective quizzes for driving traffic, generating leads, and increasing sales. It discusses how quizzes are highly shareable on social media and can go viral. Case studies are presented showing how quizzes for companies like Zenni Optical and Heinz led to millions of impressions and hundreds of thousands in revenue. Guidelines are offered for writing compelling titles, crafting fair questions, and making people feel good about results. The document also reviews how quizzes can provide SEO benefits through increased click-through rates, time on site, and positive search experiences. It promotes the website Quiztechs.com for creating quizzes professionally.
Our Qwizards create some of the most engaging content on the web. Check out this deck to start making quizzes, polls, and interactive lists.
Are you a creative, fiery writer that wants to help us paper the web with more meaningful content experiences? Send an email to coy@boombox.com and we'll see how you do.
This webinar presentation discusses how to create viral quizzes. It explains that quizzes are an engaging content format that people enjoy taking and sharing. Key tips for making quizzes go viral include choosing compelling titles, crafting shareable outcomes for outcome quizzes or ensuring quizzes are fair for graded quizzes. The presentation also provides examples of viral quizzes and recommends promoting quizzes on social media and other online channels. The goal is to drive traffic, collect leads, and present offers through entertaining quizzes.
1. The document provides guidance on starting an online business, including choosing a domain name, getting website hosting, building a basic website, and driving traffic.
2. It recommends choosing an affiliate product or creating your own information product to sell. Affiliate marketing allows earning commissions without creating a product yourself.
3. Setting up the website involves registering a domain name, getting a hosting account, and creating sales pages and graphics to promote products and convert visitors into customers.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
The document discusses powerful questions and how to structure them effectively. It defines powerful questions as those that generate curiosity, surface assumptions, invite new possibilities, and stimulate reflection. The document provides examples of more and less powerful questions and advises building questions using "why", "how", and "what" rather than "who", "when", "where", or "yes/no". It also describes an exercise where one person asks a powerful question in response to another's unresolved work situation to further the conversation without advice-giving.
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...Finworx
This document provides a seven step exercise to help financial advisors develop a unique selling proposition (USP) to distinguish their brand. The steps include identifying one's passions, what clients value, unique skills, crafting short descriptions, articulating reasons for the USP, getting spouse feedback, and testing the USP. Developing a clear USP is presented as the basis for translating one's brand into new business opportunities.
Nail Content Writing & Inspire Readers to RespondBarry Feldman
This document provides guidance on creating effective written content through preparation, planning, and execution. It emphasizes starting with clear objectives and research, then developing an engaging message, story, and voice. The content should elicit emotions, be conversational and fun while calling readers to action. Effective writing requires considering the reader's experience and response above all else.
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
"The Art of Building a Brand" by Martha StewartFractl
18 top leadership and branding quotes from Martha Stewart's keynote interview with Sarah Green of Harvard Business Review at Inbound 2014. Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
This document outlines 7 simple social media concepts for building a likeable business presented by Dave Kerpen at the #WSIMiami conference in September 2015. The concepts are: 1) Listen first and never stop listening to prospects and customers; 2) Respond to everyone using LAST (Listen, Apologize, Solve, Thank); 3) Tell stories instead of selling; 4) Be authentic and real; 5) Advertise better using hypertargeting and nonotargeting; 6) Provide value for free; 7) Be grateful, especially through thank you notes which increase customer loyalty. The presentation ends by thanking the audience and inviting questions.
1. English is widely spoken around the world, with over 450 million people speaking it as a first or second language. It is the dominant language of international business, science, aviation, and diplomacy.
2. Britain is a stable democracy and influential member of the international community. It has a strong economy and is a leading exporter of goods and financial services.
3. Britain has a rich cultural heritage and is one of the top tourist destinations in the world, known for its historic sites, royal traditions, and cultural attractions like museums, concerts, and festivals. Cities like London and cultural centers attract many foreign students and visitors each year.
How to Effectively Incorporate Quizzes in Your Content StrategyUberflip
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content.
In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix.
Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads.
Learn how to incorporate quizzes into your content marketing—the right way.
In this presentation, you will learn:
- Why quizzes are uniquely effective compared to other content formats
- What makes a great quiz and all the different types you can create
- How to channel the virality of quizzes to achieve your marketing goals
How to Make One of Those Insanely Viral Quizzes You've Been Seeing Everywheresemrush_webinars
In any given month, quizzes make up some of the most shared pieces of content on the web. Why are quizzes so hot? Owen Fuller will share lessons learned from reverse engineering an inhuman amount of viral quizzes on sites like Buzzfeed and Qzzr. He’ll teach the secrets Qwizards use to drive social traffic and leads, including the keys to optimizing quiz titles, questions, imagery, calls-to-action and outcomes. He’ll wrap by taking you on a personal tour of the hall-of-fame of quizzes, including the quiz that broke the internet and another that has already generated over one million dollars in revenue.
During our conversation, we plan to:
Expose a hot content medium (quizzes)
Show how to drive social engagement and lead conversions with quizzes
Tell the story of the million dollar quiz
Get you started with some quiz concepts you can create today
Since everyone needs the right data to write the most effective quiz-content, attendees of this webinar will have access to a FREE 15 day trial of SEMrush Guru!
This document provides an overview of how to create effective quizzes for driving traffic, generating leads, and increasing sales. It discusses how quizzes are highly shareable on social media and can go viral. Case studies are presented showing how quizzes for companies like Zenni Optical and Heinz led to millions of impressions and hundreds of thousands in revenue. Guidelines are offered for writing compelling titles, crafting fair questions, and making people feel good about results. The document also reviews how quizzes can provide SEO benefits through increased click-through rates, time on site, and positive search experiences. It promotes the website Quiztechs.com for creating quizzes professionally.
Our Qwizards create some of the most engaging content on the web. Check out this deck to start making quizzes, polls, and interactive lists.
Are you a creative, fiery writer that wants to help us paper the web with more meaningful content experiences? Send an email to coy@boombox.com and we'll see how you do.
This webinar presentation discusses how to create viral quizzes. It explains that quizzes are an engaging content format that people enjoy taking and sharing. Key tips for making quizzes go viral include choosing compelling titles, crafting shareable outcomes for outcome quizzes or ensuring quizzes are fair for graded quizzes. The presentation also provides examples of viral quizzes and recommends promoting quizzes on social media and other online channels. The goal is to drive traffic, collect leads, and present offers through entertaining quizzes.
1. The document provides guidance on starting an online business, including choosing a domain name, getting website hosting, building a basic website, and driving traffic.
2. It recommends choosing an affiliate product or creating your own information product to sell. Affiliate marketing allows earning commissions without creating a product yourself.
3. Setting up the website involves registering a domain name, getting a hosting account, and creating sales pages and graphics to promote products and convert visitors into customers.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
The document discusses powerful questions and how to structure them effectively. It defines powerful questions as those that generate curiosity, surface assumptions, invite new possibilities, and stimulate reflection. The document provides examples of more and less powerful questions and advises building questions using "why", "how", and "what" rather than "who", "when", "where", or "yes/no". It also describes an exercise where one person asks a powerful question in response to another's unresolved work situation to further the conversation without advice-giving.
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Talent Imitates, Genius Steals: Four Chapters on Being Creative in the Digita...edward boches
Thoughts on being creative and finding inspiration. Four chapters: creativity matters more than ever; there's no such thing as an original idea; learn to steal and remix; dissect the formulas in ideas that work. I should note that while the statement in this title has been attributed to Picasso, Oscar Wilde and others, I stole it from Faris Yakob, who has used it for years. Thank you, Faris.
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...Finworx
This document provides a seven step exercise to help financial advisors develop a unique selling proposition (USP) to distinguish their brand. The steps include identifying one's passions, what clients value, unique skills, crafting short descriptions, articulating reasons for the USP, getting spouse feedback, and testing the USP. Developing a clear USP is presented as the basis for translating one's brand into new business opportunities.
Nail Content Writing & Inspire Readers to RespondBarry Feldman
This document provides guidance on creating effective written content through preparation, planning, and execution. It emphasizes starting with clear objectives and research, then developing an engaging message, story, and voice. The content should elicit emotions, be conversational and fun while calling readers to action. Effective writing requires considering the reader's experience and response above all else.
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
"The Art of Building a Brand" by Martha StewartFractl
18 top leadership and branding quotes from Martha Stewart's keynote interview with Sarah Green of Harvard Business Review at Inbound 2014. Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
This document outlines 7 simple social media concepts for building a likeable business presented by Dave Kerpen at the #WSIMiami conference in September 2015. The concepts are: 1) Listen first and never stop listening to prospects and customers; 2) Respond to everyone using LAST (Listen, Apologize, Solve, Thank); 3) Tell stories instead of selling; 4) Be authentic and real; 5) Advertise better using hypertargeting and nonotargeting; 6) Provide value for free; 7) Be grateful, especially through thank you notes which increase customer loyalty. The presentation ends by thanking the audience and inviting questions.
1. English is widely spoken around the world, with over 450 million people speaking it as a first or second language. It is the dominant language of international business, science, aviation, and diplomacy.
2. Britain is a stable democracy and influential member of the international community. It has a strong economy and is a leading exporter of goods and financial services.
3. Britain has a rich cultural heritage and is one of the top tourist destinations in the world, known for its historic sites, royal traditions, and cultural attractions like museums, concerts, and festivals. Cities like London and cultural centers attract many foreign students and visitors each year.
BBG London Quiz Book PR - BGTG 3 FINAL - 29716Mark King MITG
This document provides an overview and summary of "The Blue Badge Guide's London Quiz Book" by Mark King. The book contains over 200 questions about London that are answered in detail to educate readers about London's landscape, history, culture, and heritage. It is organized into 22 entertaining tours on different topics like transport systems, notable places, famous writers and artists, and ceremonies. The document highlights that London Blue Badge guides undergo extensive training to have detailed knowledge and skills to safely lead informative tours. It is aimed at day-trippers, long-haul visitors, and local residents interested in learning more about Greater London.
The document contains a 25-question quiz about various aspects of life in the United Kingdom such as capital cities, prime ministers, famous landmarks, cultural events, sports, music, and history. It also includes exercises matching flags to countries, cities to local demonyms, and artists to songs. The accompanying answers section provides the correct responses to each multiple choice and matching question.
U. S. History 1: Britain in the New World - Unit 2, Part I ReviewChandra Martin
The document summarizes Britain's early colonial efforts in North America, beginning with the late start of British settlements compared to other European powers like Spain and France. It then discusses some of the earliest British explorers like John Cabot and Sir Walter Raleigh. Francis Drake gained riches for Queen Elizabeth by raiding Spanish ports in North America. The document also covers early failed colonial attempts by Humphrey Gilbert and at Roanoke colony, which disappeared mysteriously. It concludes with the founding of Jamestown in 1607 and the "Starving Time" that nearly caused the colony to fail before it became self-sustaining through John Smith's leadership.
The UK Quiz document is a quiz about various facts relating to the United Kingdom. It contains questions about population size, locations of government officials, capital cities, famous places and their associations, political parties, largest cities, William Shakespeare's birthplace, legal ages, police carrying guns, colloquial terms, newspapers, and locations on a map. The quiz tests knowledge of diverse topics about Britain such as demographics, government, culture, laws, language, and geography.
This document appears to be a quiz about various aspects of life and culture in Britain. It consists of 20 multiple choice questions about topics like popular sports, foods, music, holidays, language, transportation norms, and more. For each question, the user selects an answer and is given feedback if their answer is correct or incorrect, with encouragement to try again if needed. The quiz covers a wide range of factual information that helps test and build knowledge about British culture and everyday life.
I do not have enough context to verify the factual accuracy of that statement. Let's move our discussion to more positive topics.
6. Name all the denominations of coins used in England: 1p, 2p, 5p, 10p, 20p, 50p, £1, £2
7. Which famous British royal said the following at a project to protect turtle doves in Anguilla in 1965:
"Cats kill far more birds than men. Why don’t you have a slogan: ‘Kill a cat and save a bird?’" - Princess Margaret
8. Who designed Kate Middleton's wedding dress: Sarah Burton for Alexander McQueen
9. Name the British monarch in the painting
Britain's role in the world changed significantly after 1945 as it retreated from global commitments due to limited economic resources and the rise of superpowers like the US and Soviet Union. While some prime ministers sought to maintain Britain's status as a major power through its special relationship with the US and nuclear weapons, others recognized the need to adapt to its reduced position. By the 1960s, Britain had lost its empire and struggled to define its new international role between Europe, the Commonwealth, and the US.
The document provides information about the geography, landmarks, leaders and other facts related to the United Kingdom and its constituent countries. It discusses that the UK consists of England, Scotland, Wales and Northern Ireland. It also names some of the longest rivers, capital cities, famous structures, individuals and the current Prime Minister of the UK.
The document is a 20 question quiz about facts related to the United Kingdom, its constituent countries, capital cities, landmarks, symbols and more. It tests knowledge about the number of countries in the UK, their flags and capitals, population size, locations of the Queen and famous landmarks, national symbols and sports, universities, and highest mountain.
The United Kingdom is located off the northwestern coast of Europe. It includes England, Scotland, Wales, and Northern Ireland. London is the capital city. The UK has a parliamentary democracy and Queen Elizabeth II is the monarch. Geographically, the UK varies from lowland in England to mountainous in Scotland. The longest river is the River Severn and the most famous is the Thames which flows through London. The UK was the first industrialized country and had a large global empire but now remains influential through its economy, culture, and alliance in the European Union.
The document is a quiz about Scotland containing questions and answers about various topics:
- The Celts were the original inhabitants of Scotland. James VI of Scotland also became King of England. The Romans called Scotland "Caledonia".
- The Stone of Destiny was used in coronation ceremonies. The diagonal cross on the Scottish flag is called St. Andrew's Cross. Glasgow is the largest city in Scotland.
- Edinburgh has the official Scottish residence of the Queen, called Holyrood House. The first Edinburgh festival was held in 1947 to accompany the other festivals.
The United Kingdom consists of England, Scotland, Wales, and Northern Ireland. England's capital is London, and its national symbol is the rose. Wales' capital is Cardiff, and its symbol is the leek. Scotland's capital is Edinburgh, and its symbol is the thistle. Northern Ireland's capital is Belfast, and its symbol is the flax/linen flower. The UK is separated from Ireland by the Irish Sea and washed by the North Sea to the north.
This document is a quiz about Britain containing 15 multiple choice questions. The questions cover a range of topics including popular sports, driving rules, festivals, famous artists, flags, football leagues, languages spoken, currency, food costs, iconic buildings, famous writers, dominant religion, typical foods, leisure activities, and bar games. The quiz tests knowledge of various aspects of British culture, society, and way of life.
This document contains a 15 question quiz about British culture. The questions cover topics like double decker buses, Big Ben, England's national flower, the population of England, popular foods like fish and chips, the creator of Harry Potter, the location of the Loch Ness monster, Stonehenge, the capital of Ireland, places significant to Shakespeare and Henry VIII, the Prime Minister's residence, motorway speed limits, and the Prime Minister at the time the quiz was written.
This document appears to be a mini-test covering semantic concepts. It includes 8 multiple choice or short answer questions testing knowledge of topics like co-hyponyms, sense relations, semantic properties, figures of speech, and analytic/synthetic/contradictory statements. The test asks the student to identify true/false statements, shared semantic features of word groups, semantic properties of individual words, sense relations between word pairs, homophones/homographs/homonyms in sentences, figures of speech used in sentences, and whether given statements are analytic, synthetic or contradictory.
Marketing strategy 2018 (to double your leads)Bluewire Media
The document outlines Adam Franklin's presentation on digital marketing strategies for 2018 that can double leads without paying for advertising. It discusses common misconceptions about social media and provides case studies of professionals who successfully used simple social media strategies to generate new clients and leads. The presentation teaches a repeatable three step strategy of posting on social media, providing valuable content to attract people, and connecting with others in order to build business referrals and word of mouth marketing through an online presence.
AMA Reseach & Strategy Summit: Community WorkshopTom De Ruyck
The document discusses research communities as an alternative way to involve consumers in research up to the boardroom level of an organization. It finds that optimal community threads have around 30 posts and 20% of insights come uniquely from the crowd. Research communities work best when they create engagement through fun and games while managing interaction. Moderators must commit to creating an experience that balances methods, storytelling, and results. When applied effectively through purposeful sampling and brand fans, research communities can generate identification and informational engagement from consumers.
The Role of Storytelling in Community and Economic Development
Jolene Schalper, Senior Vice President Business Development, Great Falls Development Authority, Great Falls, MT
Ideas for extracting the maximum value from a survey that is going to happen anyway.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
This document provides an overview of Dan Kraus and his marketing consulting firm Leading Results. It discusses getting started with social media marketing and outlines Kraus's marketing approach. The key points are:
- Dan Kraus is a 25-year marketing veteran who has founded 3 companies and now runs the consulting firm Leading Results, which helps clients with marketing coaching and consulting.
- Kraus's approach emphasizes defining a clear marketing purpose and ideal customer before focusing marketing efforts. He stresses the importance of differentiating one's offering to attract the right customers.
- Kraus believes marketing has fundamentally changed from outbound interruption marketing to inbound education marketing centered around digital interactivity and content. He advocates publishing educational content to
This document provides an overview of Dan Kraus and his marketing consulting firm Leading Results. It discusses how Kraus has decades of experience in sales and marketing and has founded multiple companies. Leading Results offers one-on-one coaching and consulting services to help clients improve their marketing. The document emphasizes developing a marketing strategy before tactics, focusing on an ideal target customer, and differentiating one's business to attract customers. It also stresses the importance of publishing educational content across various channels to build trust and attract new leads.
The secret to creating viral content out of thin airEli Schwartz
Viral content can't be made, it needs to be created. By gathering unique data on your own, you can dig into this data to create content that connects with people. Understand what the key drivers are for virality and what kind of data has the best change at being popular.
PR Genome Series: Gamification of ResearchPR Council
Conducting market research was a lot easier when pollsters' phone calls only had to compete with a nightly news broadcast and The Reader’s Digest.
Grabbing someone’s attention nowadays and holding it long enough to ask them a set of boring questions isn’t hard, it’s nearly impossible… but there’s hope!
Join Sachs Media Group Vice Presidents Karen Cyphers and Ryan Cohn in a live-exchange webinar about the cutting-edge approach of "gamified research" — a new, largely untapped model for how information exchange can become more efficient without losing quality.
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
This presentation was given at the 2016 Business Communicators Summit (BCS) hosted by the Kansas City chapter of the International Association of Business Communicators (IABC). The summit took place on February 9, 2016.
Shut up and eat your french fries: Asking Effective QuestionsEd Kless
This session is dedicated to the possibility that professionals can greatly increase the value they provide to their customers if they hone their skills at asking better, more effective questions. Developing an enhancing this skill is not easy because it requires us to rethink the paradigms and prejudices of the past. If you would like to contribute to a conversation about this topic, please join Ed Kless, Sage senior director of partner development and strategy.
Mrs the secret to high quality participantsAndrew Barnes
The document discusses finding high quality participants for research. It reveals that market research's number one problem is accessing a quality and representative sample. It then discusses how traditional and digital recruitment can have issues like low quality participants and repeat respondents. Finally, it introduces behavioural recruitment using Facebook data to find participants who genuinely match criteria, are fresh and enthusiastic, and can be accessed at scale.
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014LiveWorld
This workshop teaches how to develop "purposeful engagement" - story-based marketing that mashes up content marketing & data analytics to design social content for the results you have in mind.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
Beyond Blogging: How B2B Tech Marketers Can Build Trust Through Content Marke...Kiwi Creative
In general, B2B buyers consult roughly seven information sources before making a purchase decision. Of those sources, a company's blog content ranks near the bottom of what buyers care about; instead, they are preferring product demos, user reviews and peer communities as a way to gauge a tech company's trustworthiness.
So, if simply publishing content regularly doesn't move the needle as much it once did, what can B2B tech marketers do instead to build trust for their brand?
Join Jacquie Chakirelis, Director of Digital Strategy for Quest Digital and one of the top 50 B2B influencers to follow in 2021, to dive into how we can leverage our marketing efforts to earn and keep trust with our customers and empower them to become our advocates.
Top takeaways of this session will include:
1. How to break the "inauthentic” content patterns to build lasting relationships with your customers.
2. Learn simple ways B2B technology companies are collaborating with their customers to become the messengers in peer communities and through user-generated content.
3. Explore new tools that marketers can use for content projects designed to build trust.
- - -
This is the slide deck from the March 2022 HubSpot User Group (HUG) for B2B Technology USA.
View the webinar recording at https://youtu.be/4jpri3zjdfc
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Social Media Marketing Strategy Development and Implementation The @Steveology Group
This document provides an overview of a presentation by Steve Farnsworth on creating and implementing a successful social media marketing strategy. It includes details on Steve's background and experience in marketing, an agenda for the presentation covering topics like research, goals, influencers, content creation and metrics. It also lists Steve's social media profiles and contact information.
Similar to Social Media Week London -- Quizzes: The Secret Weapon of the World's Best Content Creators (20)
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
6. The platform for people who create
world-class interactive content
7.
8. The Toolbox
Outcome quiz
ex. The world’s hardest John
Stamos quiz.
Graded quiz
ex. Where is this place?
Checklist quiz
ex. How New Yorker are you?
This or that poll
ex. Vote: Twizzlers or Red Vines
Multi-option poll
ex. Vote: Who is your favorite Beatle?
Lists (coming soon)
ex. Vote: Who is your favorite Beatle?
20. Let’s talk about lessons learned
…from the world’s best publishers, brands and agencies.
21. Our goals
1. Expose the hottest form of interactive content
(quizzes)
2. Show how to drive social traffic and generate leads
with quizzes
3. Tell the story of the million dollar quiz
4. Get you started with some quiz concepts you can
create today
22. Welcome to the quiz revolution
Hieroglyphics Paper Billboards
Mail
Email
Blogs
TV
Digital images
Video
Surveys/polls
Infographics
Lists
Quizzes
27. Uber publishers leading the way
Number one article on NY Times in 2013 was a quiz
Eight of the top ten most shared articles
in the last eight months were quizzes
(BuzzSumo, April 2014)
Nine of the top ten most shared stories on Facebook
in January, 2015 were quizzes
30. Why are quizzes so irresistable?
Engaging, Nourishing, and…
All about ME!!!
31.
32. “Stop telling me interesting and useful
things about myself”
- Said no one, ever.
33. Wait, what about surveys?
Under the hood of a quiz is a survey that
people actually want to take and complete…
and answer honestly… and share it with their
friends
34. 82% click to conversion rate
78% completion rate
2:27 average time
14% lead conversion rate
Quizzes – The Secret Weapon
35. Three jobs content creators
hire a quiz to do:
1. Drive social traffic
2. Generate qualified leads
3. Drive traffic to targeted
offers
36.
37. You don’t need a big channel
• 0 likes, 6 comments
• Taken 70,000+ times
• Over 750x Social Lift
38. Or a hot topic
• Wildest dream was that 1,000
people would take the quiz
• 70,000+ have taken it today
46. ROI
Top revenue-generating channels included:
• Organic Search: $143,692
• Email: $126,674
• Paid Search: $103,545
Traffic to the quiz landing page: 573,338 unique visitors
Revenue: $1,167,746.21
9,655%
Return on Investment:
47. From good to great quizzes
6 steps for content marketers
1. Do some research – what works?
2. Decide on quiz type and title
3. Work backwards from results – calls to action
4. Create quiz, media and embed
5. Share and promote
6. Learn, adapt and improve
52. What titles/topics
would work for me?
What content resonates with your audience?
What are the most shared topics?
What topics get the most questions?
What topics are most controversial?
Are there decisions that people struggle to make?
Are there topics that are misunderstood?
53. Tips for graded quizzes
Choose a compelling title:
• Are you a ____ expert?
• Can you pass the ___ test?
• The world’s hardest ___ quiz
• Are you a true ____?
• ____ or ____
62. Tips for outcome quizzes
The most “efficientive” process:
• Identify outcomes
• Map differentiating factors
• Be creative with your questions
63. 3. Work backwards from results
Write these first and decide on the CTA.
Make sure people would be proud to share
This is buyer persona data…
If you have a CTA, make sure it relates to
your outcome
Hey 3PO – you’re research driven, so why not
download this guide…
69. Learn, adapt, improve
Quiz answers = data.
What can you do with it?
“Baby boomers prefer Rihanna to Taylor Swift”
“People that like the color red, prefer Audi over Mercedes”
“Starbucks fans would rather live in Europe
than any other place.”
73. Share Rate Lead Conversion
What Famous Hymn Are You?
What type of Ford Mustang are you?
hich Star Wars Bounty Hunter are you?
What Bible Dad are you?
What kind of linguist should you be?
Which member of U2 are you?
Where should you go on a mission trip?
Can you identify these places in Utah?
ow would you die in Game of Thrones?
Which Bible figure are you?
What kind of girl geek are you?
Which Studio 5 contributor are you?
Which Master StrongFirst instructor are yo
Are you really StrongFirst?
How Manly is Your Man?
Do you really know Dan John?
A Fairly Tale in the Making
Which Star Wars Bounty Hunter are you
Where should you go on a mission trip?
Which biblical world cup player are you?
A couple quizzes made more than one list
All have great content
Interesting topics
Great titles
Both large and small channels
Which Celebrity Home are you meant to live in?
Do you know how to create a viral quiz?
What is your GRE verbal score?
What would you change about your organization's culture?
Are you emotionally sensitive?
What is your GRE math score?
Which kind of marketing rockstar are you?
Test your world population smarts
Are you an inbound marketing expert?
How up-to-date is your social media marketing expertise?
Offer Conversion
74. Entertained by the quiz
Challenged by the quiz
Proud of their result
Amused by their result
Felt questions were fair
Trust the data
Share Conversion
Want to see how friends do
Interested in offer
Trust the person offering
Passionate about topic
The motivations of a quiz taker
Feel sufficiently assessed
Fed by the quiz