1) Quizzes have become a popular type of online content because they allow people to learn interesting facts about themselves in an engaging way. While people may not like taking tests in school, quizzes online feel more like a fun game or survey.
2) Data shows that quizzes significantly outperform other types of content in key metrics like click-through and completion rates, social sharing, and lead generation. The average quiz gets shared over 1,900 times and has an 82% click-through and 81% completion rate.
3) Content marketers can create effective quizzes by researching popular topics, crafting a compelling title, mapping questions to desired outcomes or calls to action, and promoting
UPDATE Sept '15: This quiz has now generated more than $1.2 million!
How did this quiz make nearly a million bucks? Becca James from Internet Marketing Inc shares her building blocks for the million dollar quiz.
People whom we meet make quick decisions about us. Should they hire us? Vote for us? Buy something from us? Seven seconds. This is that brief moment in time when others first see you, or your employees, whether it’s at a meeting, on the job, or at an interview.
Sylvie di Giusto, owner of Executive Image Consulting and Author of "The Image of Leadership" helps individuals and companies to explore how people make up their minds very quickly about you, your leadership potential or your company, and either open the door for you or slam it shut.
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarQzzr
Qzzr's Owen Fuller and NUVI's Bill Hoops sit down to talk quizzes in social media. The web's hottest form of content is showing no signs of slowing down, but are you coming up with the quiz social users can't help but take? This slide deck will address 10 actionable steps you can take to create the quizzes your audience is dying to take.
How to Effectively Incorporate Quizzes in Your Content StrategyUberflip
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content.
In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix.
Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads.
Learn how to incorporate quizzes into your content marketing—the right way.
In this presentation, you will learn:
- Why quizzes are uniquely effective compared to other content formats
- What makes a great quiz and all the different types you can create
- How to channel the virality of quizzes to achieve your marketing goals
Quizzes are fast becoming a core strategic way for businesses to build smarter audiences and convert those audiences into well nurtured sales through advanced use of quiz insights.
How can you adopt the use of quizzes for insightful marketing? This deck will discuss proven techniques for optimizing your user journey.
How to Make One of Those Insanely Viral Quizzes You've Been Seeing Everywheresemrush_webinars
In any given month, quizzes make up some of the most shared pieces of content on the web. Why are quizzes so hot? Owen Fuller will share lessons learned from reverse engineering an inhuman amount of viral quizzes on sites like Buzzfeed and Qzzr. He’ll teach the secrets Qwizards use to drive social traffic and leads, including the keys to optimizing quiz titles, questions, imagery, calls-to-action and outcomes. He’ll wrap by taking you on a personal tour of the hall-of-fame of quizzes, including the quiz that broke the internet and another that has already generated over one million dollars in revenue.
During our conversation, we plan to:
Expose a hot content medium (quizzes)
Show how to drive social engagement and lead conversions with quizzes
Tell the story of the million dollar quiz
Get you started with some quiz concepts you can create today
Since everyone needs the right data to write the most effective quiz-content, attendees of this webinar will have access to a FREE 15 day trial of SEMrush Guru!
UPDATE Sept '15: This quiz has now generated more than $1.2 million!
How did this quiz make nearly a million bucks? Becca James from Internet Marketing Inc shares her building blocks for the million dollar quiz.
People whom we meet make quick decisions about us. Should they hire us? Vote for us? Buy something from us? Seven seconds. This is that brief moment in time when others first see you, or your employees, whether it’s at a meeting, on the job, or at an interview.
Sylvie di Giusto, owner of Executive Image Consulting and Author of "The Image of Leadership" helps individuals and companies to explore how people make up their minds very quickly about you, your leadership potential or your company, and either open the door for you or slam it shut.
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarQzzr
Qzzr's Owen Fuller and NUVI's Bill Hoops sit down to talk quizzes in social media. The web's hottest form of content is showing no signs of slowing down, but are you coming up with the quiz social users can't help but take? This slide deck will address 10 actionable steps you can take to create the quizzes your audience is dying to take.
How to Effectively Incorporate Quizzes in Your Content StrategyUberflip
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content.
In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix.
Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads.
Learn how to incorporate quizzes into your content marketing—the right way.
In this presentation, you will learn:
- Why quizzes are uniquely effective compared to other content formats
- What makes a great quiz and all the different types you can create
- How to channel the virality of quizzes to achieve your marketing goals
Quizzes are fast becoming a core strategic way for businesses to build smarter audiences and convert those audiences into well nurtured sales through advanced use of quiz insights.
How can you adopt the use of quizzes for insightful marketing? This deck will discuss proven techniques for optimizing your user journey.
How to Make One of Those Insanely Viral Quizzes You've Been Seeing Everywheresemrush_webinars
In any given month, quizzes make up some of the most shared pieces of content on the web. Why are quizzes so hot? Owen Fuller will share lessons learned from reverse engineering an inhuman amount of viral quizzes on sites like Buzzfeed and Qzzr. He’ll teach the secrets Qwizards use to drive social traffic and leads, including the keys to optimizing quiz titles, questions, imagery, calls-to-action and outcomes. He’ll wrap by taking you on a personal tour of the hall-of-fame of quizzes, including the quiz that broke the internet and another that has already generated over one million dollars in revenue.
During our conversation, we plan to:
Expose a hot content medium (quizzes)
Show how to drive social engagement and lead conversions with quizzes
Tell the story of the million dollar quiz
Get you started with some quiz concepts you can create today
Since everyone needs the right data to write the most effective quiz-content, attendees of this webinar will have access to a FREE 15 day trial of SEMrush Guru!
Find More Customers Before Someone Else Does: A Webinar with Boombox and Mova...Qzzr
Join Owen from Boombox and Austin from Movable Ink to discuss high-yielding techniques and tools for generating leads and converting them into customers.
Stop Having a Conversation With Yourself and Start Interacting With Your Audi...Qzzr
Some might call it a Catch 22. You need data to expand your audience, but you need a large audience to generate data. We sat down with Sachin Kamdar of Parsely to learn how to use interactive content to gather data and audience insights.
In this webinar shared by our good friend Mike Barnes from SEO Alien, Mike takes a great look at the power that quizzes have in a content marketing strategy, including the SEO benefits.
Our Qwizards create some of the most engaging content on the web. Check out this deck to start making quizzes, polls, and interactive lists.
Are you a creative, fiery writer that wants to help us paper the web with more meaningful content experiences? Send an email to coy@boombox.com and we'll see how you do.
In a world of fast paced and social media culture, it's imperative to keep your audience engaged in virtual events and webinars, for lead generation and customer loyalty. Find out the practical tips of Audience Engagement and increase your loyal customer database.
A slideshow based on my article on LinkedIn titled 'How to Strategise for Social Media'. Read article on https://www.linkedin.com/pulse/strategizing-social-media-benita-bhatia-dua
Nathalie Nahai - The secret psychology of persuasive copy (Conversion Confere...Nathalie Nahai
In this keynote presentation for Conversion Conference (Las Vegas, 2015), I explain the psychology behind some of the world’s most persuasive copy, and how you can use these techniques in your own content.
In the talk we’ll cover:
1. Psychological keyword optimisation
2. Trigger words and how to use them
3. The hidden drivers of human behaviour
4. Powerful heuristics and how to leverage them
5. How to use your values to create trust
I also explain the scientific basis behind each principle, and illustrate how to apply them with numerous case studies from a variety of industries.
Want more?
Download the slides here: http://bit.ly/persuasive_copy
And checkout more resources at my website: http://www.thewebpsychologist.com/
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
This guide was inspired by a recent presentation given to Undergraduates at USC. Included are 20+ years of hard-fought insights, tips, hacks and techniques on successfully landing a great job in games.
Created by Chris Ansell of Ansell Creative Group
ansellcreativegroup.com for more details!
"Digital Marketing Is Our Game"
How to use quizzes to generate leads and win new customersJosh Little
Make a viral quiz and use it to generate leads. Qzzr is a simple quiz tool that allows marketers and publishers to create beautiful quizzes and embed them in their site or blog.
It is relatively easy to design learning activities that tick the boxes for quality standards. For example, the links all work; active learning elements are included and so on. However, one question that is often neglected is ‘Will the students actually find this learning activity engaging?’. In his book, ‘Brain Rules’, John Medina lists 12 principles for surviving and thriving at work, home, and school. Rule #4 states that ‘We don’t pay attention to boring things’. Unfortunately, there are many examples of online learning that would be considered boring. This presentation will look at tools and techniques for designing engaging and effective online learning experiences.
Find More Customers Before Someone Else Does: A Webinar with Boombox and Mova...Qzzr
Join Owen from Boombox and Austin from Movable Ink to discuss high-yielding techniques and tools for generating leads and converting them into customers.
Stop Having a Conversation With Yourself and Start Interacting With Your Audi...Qzzr
Some might call it a Catch 22. You need data to expand your audience, but you need a large audience to generate data. We sat down with Sachin Kamdar of Parsely to learn how to use interactive content to gather data and audience insights.
In this webinar shared by our good friend Mike Barnes from SEO Alien, Mike takes a great look at the power that quizzes have in a content marketing strategy, including the SEO benefits.
Our Qwizards create some of the most engaging content on the web. Check out this deck to start making quizzes, polls, and interactive lists.
Are you a creative, fiery writer that wants to help us paper the web with more meaningful content experiences? Send an email to coy@boombox.com and we'll see how you do.
In a world of fast paced and social media culture, it's imperative to keep your audience engaged in virtual events and webinars, for lead generation and customer loyalty. Find out the practical tips of Audience Engagement and increase your loyal customer database.
A slideshow based on my article on LinkedIn titled 'How to Strategise for Social Media'. Read article on https://www.linkedin.com/pulse/strategizing-social-media-benita-bhatia-dua
Nathalie Nahai - The secret psychology of persuasive copy (Conversion Confere...Nathalie Nahai
In this keynote presentation for Conversion Conference (Las Vegas, 2015), I explain the psychology behind some of the world’s most persuasive copy, and how you can use these techniques in your own content.
In the talk we’ll cover:
1. Psychological keyword optimisation
2. Trigger words and how to use them
3. The hidden drivers of human behaviour
4. Powerful heuristics and how to leverage them
5. How to use your values to create trust
I also explain the scientific basis behind each principle, and illustrate how to apply them with numerous case studies from a variety of industries.
Want more?
Download the slides here: http://bit.ly/persuasive_copy
And checkout more resources at my website: http://www.thewebpsychologist.com/
https://www.wrike.com/blog - We surveyed creative teams to discover their biggest challenges and bottlenecks, from conception to completion. And what we discovered was: creative teams have to organize requests, listen to feedback, and seek approvals, all while trying to incorporate their own creative vision, making it difficult to prioritize and meet deadlines. Check out the details in our Slideshare.
This guide was inspired by a recent presentation given to Undergraduates at USC. Included are 20+ years of hard-fought insights, tips, hacks and techniques on successfully landing a great job in games.
Created by Chris Ansell of Ansell Creative Group
ansellcreativegroup.com for more details!
"Digital Marketing Is Our Game"
How to use quizzes to generate leads and win new customersJosh Little
Make a viral quiz and use it to generate leads. Qzzr is a simple quiz tool that allows marketers and publishers to create beautiful quizzes and embed them in their site or blog.
It is relatively easy to design learning activities that tick the boxes for quality standards. For example, the links all work; active learning elements are included and so on. However, one question that is often neglected is ‘Will the students actually find this learning activity engaging?’. In his book, ‘Brain Rules’, John Medina lists 12 principles for surviving and thriving at work, home, and school. Rule #4 states that ‘We don’t pay attention to boring things’. Unfortunately, there are many examples of online learning that would be considered boring. This presentation will look at tools and techniques for designing engaging and effective online learning experiences.
A talk on the challenges facing market research, especially qualitative research, in an era of ROI.
Is qual actually helping us make better decisions? Or has it failed to keep up with the world around it?
The way ahead? Promoting high performance with personalised learningBrightwave Group
The way we consume content is changing. From movie releases to learning resources, one-size-fits-all broadcast models are failing to offer audiences the depth and quality of digital experience they expect.
Are personalised learning strategies – which analyse the learner's individual needs and behaviour to connect the right people to the right learning resources at the right time – the best way for smart organisations to re-engage their learners?
See the slides from this exciting interactive double session at Learning Technologies 2016, where specialists from Brightwave Group were joined by experts from the L&D space to explore the state-of-the-art in personalisation and discuss its potential application to learning and engagement in the workplace.
Expert panelists:
Caroline Freeman, Head of Learning Design at Brightwave (chair)
Robin Hoyle, Senior Consultant at Learnworks Ltd
Colin Welch, Head of Production at Brightwave
Myles Runham, Head of Digital, BBC Academy
Caroline Walmsley, Managing Director at Brightwave
The Role of Storytelling in Community and Economic Development
Jolene Schalper, Senior Vice President Business Development, Great Falls Development Authority, Great Falls, MT
A Great Idea Isn't Enough for Successful Change - FinalKaiNexus
Presented by Mark Jaben, M.D., author of the book "Free the Brain"
Maybe you had expected more. Maybe it went ok, but you’d like it to go smoother. Maybe its gone well and you want to understand about how that happened for next time. Maybe you’d like change to be less of a hassle.
If so, this webinar is for you.
As a result of this webinar, you will understand:
Change is a verb, not a noun
The fundamental unit of change
Why your belief about what’s going on is not the result of what you think.
Why conflict is what you should expect and what you actually need for successful change
The choice to resist or engage is not an analytical one, so why approach it that way.
We are not wired to resist; we are wired to succeed.
An ideal change must work AND be workable; judging each uses different functions in the brain.
In the world of Web 2.0, anyone can claim to be a social media guru. How do you differentiate between a scam artist and a sage? How do you separate the snake oil from the substance?
Similar to Quizzes secret weapon - 5 march2015 (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
13. Wait, what about surveys?
Under the hood of a quiz is a survey… that
people actually want to take… and share with
hundreds of their friends.
14. Why are quizzes so irresistable?
Engaging, Nourishing, and…
All about ME!!!
15.
16. “Stop telling me interesting and useful
things about myself”
- Said no one, ever.
17.
18. The road is being paved by
mega-publishers
Number one article on NY Times in 2013 was a quiz
Eight of the top ten most shared articles
in the last eight months were quizzes
(BuzzSumo, April 2014)
Nine of the top ten most shared stories on Facebook
in January, 2015 were quizzes
19. 2. Quizzes and content
marketing: What does the data
tell us?
20. What are we trying to do in
content marketing?
1. Get social shares
2. Get conversions
3. Viral would be nice
24. I see a quiz in my newsfeed.
Hmm.
What am I likely to do?
25. I see a quiz in my newsfeed.
Hmm.
What am I likely to do?
Pass. Not interested: 18%
Sure. Let me hit that: 82%
26. 82% click to conversion rate
81% completion rate
2:27 average time – short and snackable
5% lead conversion rate
Faster, cheaper, and more effective than
lots of other content types
Quizzes are the secret weapon…
35. 3. So how do we make great
quizzes for content marketing?
36. From good to great quizzes
6 steps for content marketers
1. Do some research – what topics work?
2. Decide on quiz type and title
3. Work backwards from results – tie to call to action
4. Create quiz, media and embed
5. Share and promote
6. Learn, adapt and improve
37. 1. Do some research: topics
Which quizzes are
shared in your topic?
Use BuzzSumo to
check
Search ‘quiz’ +
keywords/domain
e.g. ‘moz.com’ quiz
38. Topic: what should it be
about?
What content resonates with your audience?
What are the most shared topics?
What topics get the most questions?
What topics are most controversial?
Are there decisions that people struggle to make?
Are there topics that are misunderstood?
39. Recycle your content
If you have knowledge and answers in your evergreen content,
you can turn it into a quiz.
Look at your
List posts
Infographics
Debate posts
….all quiz raw material
40. Do some research: titles
What titles work?
Search playbuzz, buzzfeed, disney domains
Hardest, ultimate, ever….you get the idea…
42. Tips for graded quizzes
Choose a compelling title
• Are you a ____ expert?
• Can you pass the ___ test?
• The world’s hardest ___ quiz
• Are you a true ____?
Keep your quizzes fair and clear
• Limit the number of answers to each question
• Remove any friction from the process
Show feedback
• Give more information about the right answer
Make people feel good about their results
• 45% of shares on graded quizzes come from 100% scores
• Assign outcomes. “You got 90%. You’re a genius!”
43. Tips for outcome quizzes
Choose a compelling title
• Which ___ are you?
• What ___ do you actually belong in?
• What kind of ___ are you?
Create shareworthy outcomes
• invoke awe, laughter or amusement (BuzzSumo)
• help people define themselves,
nourish relationships & get the word out about
causes they love (NY Times)
• make it a “feel-good, look-good” mechanism
• Help people share what “they want their friends
to think they like” (Buzzfeed)
Build a process
• Identify outcomes
• Map differentiating factors
• Be creative with your questions and answers
44. “Are you a candidate for Lasik Surgery?”
“Should you be wearing glasses to drive?”
“Do you know the seven common mistakes new
contact wearers must avoid?”
“Which frames match your style?”
“Give yourself an eye exam.”
“Do you need special lenses?”
The wild world of…
optometry
47. 3. Work backwards from outcome
Write these first.
Make sure people would be proud to share
Make sure your CTA relates to outcome.
Hey 3PO - You’re research driven, so why not
download this guide…
Intro to BuzzSumo – helping people to create better content, content that leads to views, shares and conversions.
Company established last March and we launched our BuzzSumo Pro product 6 months ago.