This document provides guidance on how to effectively conduct a brainstorming session. It explains that brainstorming works best in a relaxed environment where criticism is avoided and all ideas are welcomed. It recommends generating as many ideas as possible in the initial phase, even if they are not all high quality. Statistically, only a small percentage of ideas will be truly novel or worth developing further. The document also suggests ways to find inspiration for new ideas, such as talking to new people or visiting places one does not normally frequent. Finally, it outlines the steps to lead an effective brainstorming session, focusing on setting guidelines and continually generating more ideas.

1. HOW TO MAKE BRAINSTORMING WORK

6. GOOD EXAMPLE – WALD DISNEY CO.

9. FOR WHAT IS POSSIBLE TO USE THESE ?

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