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Rumble Fox: How to Lead a Brainstorm
Digiday Agency Innovation Camp
info@rumblefox.com
917 621 4345
August 25, 2015
2
What it says
What it does
A Digital Agency that Creates Brand-Building Experiences
Brand-building
Experiences
Experience
Design
Technology
Strategy &
Planning
5
Innovation
is about creating and increasing value
… not being new
6
Leading Innovation in Leading Companies
7
Brainstorming
Turning processes into techniques
8
How can we hack if we don’t have tricked out Linux
laptops, mouth-breathers and cases of Red Bull?
9
Hacker, Maker,Agile, Lean
Common Themes
• Multi-disciplinary teams
• Fast, fast, fast
• Quantity leads to Quality
• Allow for, encourage, and embrace false starts, half-ideas, notions
• Think about service, utility, fun, and emotion
• Broader definition of prototypes
10
11
Step 1
Focus, Focus, Focus
12
13
Step 2
Give (Gentle) Guidance
14
15
Step 3
Collaboration
16
Collaboration is Key
17
But What Does Collaboration Mean?
18
19
20
Collaboration = And not But
Be positive and Build on the ideas of others
21
Step 4
Critique not Criticism
22
Critique
• Improvement (Not Judgement)
• Set the tone
• Don’t hide/Be honest
• Build on the idea
• Be specific
• Helping not squashing
23
24
Step 5
Think Big
25
Help Your Team Get to Great Ideas Fast
• Know your purpose
• Don’t rein it in (yet)
• Build upon and listen
• Real communication is critical (in a good way)
• Think big and wild and go for quantity
26
27
Thank you!
rumblefox.com
@rumblefox

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