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Product & Service            Nico Perez
Development         Mixcloud Co-founder
Contents

10 tips for
Better Startup
Product Development
1. Start with a problem
 • What is the problem?
 • Understand your customers. Are you one of them?




                             make             i made
                             something        something
                             people           people
                             want             want
2. Research the market
 • Surveys, B2B reports, competitor analysis
 • Business strategy -> guides -> product strategy
 • Route to market?
3. Launch early
 • Get version 1 out ASAP
 • Feedback is invaluable. Law of diminishing returns
 • Stealth or Open?
4. KISS
 • Keep it simple stupid. Solve one problem
 • Building a product is like designing a house from
 scratch.
5. Build and iterate
 • Roll out fast
 • Test instead of speculate + Remove features
 • Keep the main thing the main thing
6. Be Agile
 • Release Cycle?
 • Rapid prototyping. Continuous deployments
 • Small teams eg Apple Mac
7. Continuous improvement
 • Early stage 1-on-1 user testing. Apple store
 • Measure, track and test
 • Circular product life cycles
8. Prioritise
 • Time + engineering resource constraints
 • Define and communicate prioritisation criteria
 • Growth? Revenue? Stickyness?
9. Analyse
 • Later stage analytics
 • Google analytics
 • A/B testing. Multivariate testing. Conversion funnels.
10. Fail fast
 • If things go wrong, Fail fast
 • Smart teams adapt and change
 • Build a good team
Summary
1. Start with a problem
2. Research the market
3. Launch early
4. KISS
5. Build and iterate
6. Be Agile
7. Continuous improvement
8. Prioritise
9. Analyse
10. Fail fast
The end.
Flickr CC credits:
http://www.flickr.com/photos/thomashawk/228228018/
http://www.flickr.com/photos/8078381@N03/3279725831/
http://en.wikipedia.org/wiki/History_of_radio
http://www.flickr.com/photos/9948354@N08/763399258/
http://www.flickr.com/photos/emry/369409914
http://informationarchitects.jp/web-trend-map-4-final-beta/
Please get in touch
Weʼre keen to hear your thoughts

Email: nico@mixcloud.com
Twitter: @nicoperez / @mixcloud

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Nico Perez + Founders Institute talk: Product & Services Development

  • 1. Product & Service Nico Perez Development Mixcloud Co-founder
  • 2. Contents 10 tips for Better Startup Product Development
  • 3. 1. Start with a problem • What is the problem? • Understand your customers. Are you one of them? make i made something something people people want want
  • 4. 2. Research the market • Surveys, B2B reports, competitor analysis • Business strategy -> guides -> product strategy • Route to market?
  • 5. 3. Launch early • Get version 1 out ASAP • Feedback is invaluable. Law of diminishing returns • Stealth or Open?
  • 6. 4. KISS • Keep it simple stupid. Solve one problem • Building a product is like designing a house from scratch.
  • 7. 5. Build and iterate • Roll out fast • Test instead of speculate + Remove features • Keep the main thing the main thing
  • 8. 6. Be Agile • Release Cycle? • Rapid prototyping. Continuous deployments • Small teams eg Apple Mac
  • 9. 7. Continuous improvement • Early stage 1-on-1 user testing. Apple store • Measure, track and test • Circular product life cycles
  • 10. 8. Prioritise • Time + engineering resource constraints • Define and communicate prioritisation criteria • Growth? Revenue? Stickyness?
  • 11. 9. Analyse • Later stage analytics • Google analytics • A/B testing. Multivariate testing. Conversion funnels.
  • 12. 10. Fail fast • If things go wrong, Fail fast • Smart teams adapt and change • Build a good team
  • 13. Summary 1. Start with a problem 2. Research the market 3. Launch early 4. KISS 5. Build and iterate 6. Be Agile 7. Continuous improvement 8. Prioritise 9. Analyse 10. Fail fast
  • 14. The end. Flickr CC credits: http://www.flickr.com/photos/thomashawk/228228018/ http://www.flickr.com/photos/8078381@N03/3279725831/ http://en.wikipedia.org/wiki/History_of_radio http://www.flickr.com/photos/9948354@N08/763399258/ http://www.flickr.com/photos/emry/369409914 http://informationarchitects.jp/web-trend-map-4-final-beta/
  • 15. Please get in touch Weʼre keen to hear your thoughts Email: nico@mixcloud.com Twitter: @nicoperez / @mixcloud