What is valuable about online storytelling and how do you get there? This slide deck shows a spectrum of mediums that you can harness to help your brand or organization.
Canadians consume media at above global average rates, with consumption projected to reach 510.7 minutes per day by 2017. Canadians adapt to changing media landscapes by consuming radio, television, and the internet. Radio requires 35% Canadian content from 6am to 6pm on weekdays, helping Canadian artists like The Weeknd and Justin Bieber gain airplay and chart success. Canadians primarily watch Canadian specialty and conventional TV but are moving to online streaming services. Canadian adults aged 18-34 spend over 3,000 minutes per week online, making it the dominant medium. However, unequal internet access is a challenge for vulnerable groups.
Social CMI: Viceland Audience Case StudyBrandwatch
Charlotte Vang & Peter Fairfax from the Brandwatch Research team will talk through two Audience Segmentation case study examples, drawing on the techniques demonstrated in the morning's sessions.
Nic Newman presents research on the implications of voice technology and smart speakers for news. Some key findings include:
- Smart speaker ownership is growing faster than smartphones at a similar stage, with around 30 million users in the US. However, people primarily use voice assistants for basic tasks like weather, music, and timers rather than news.
- Broadcasters dominate the default news sources on devices due to their high trust and expectations for audio news. Few people change the defaults.
- News usage is split between interactive conversations, brief news updates, and passive radio/podcast listening. Publishers struggle with developing voice strategies due to lack of resources, path to monetization, discovery challenges, and lack of usage data.
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
The role-of-digital-in-tv articles (1) (1)Greg Sterling
Digital platforms like YouTube and Google Search are changing how people experience television. People are using these platforms to research shows, engage as fans, and access TV content beyond traditional viewing windows. Research shows growth in TV-related searches and videos online. Fans actively discuss and create new content about shows on YouTube, with high levels of engagement. Viewers also use digital to catch up on past seasons and episodes through time-shifting and on-demand streaming.
This document outlines a 5-day lesson plan for a high school creative writing class focusing on superheroes and storytelling. The class consists of 20 students who have taken previous creative writing courses. Each day will include watching videos, completing webquests, and posting and commenting on a class forum to discuss different elements of storytelling like setting, character, plot, and backstory. By the end of the week students will synthesize what they learned to write and present a pitch for their own superhero story. Technology like YouTube, blogs, and forums will be utilized daily.
Canadians consume media at above global average rates, with consumption projected to reach 510.7 minutes per day by 2017. Canadians adapt to changing media landscapes by consuming radio, television, and the internet. Radio requires 35% Canadian content from 6am to 6pm on weekdays, helping Canadian artists like The Weeknd and Justin Bieber gain airplay and chart success. Canadians primarily watch Canadian specialty and conventional TV but are moving to online streaming services. Canadian adults aged 18-34 spend over 3,000 minutes per week online, making it the dominant medium. However, unequal internet access is a challenge for vulnerable groups.
Social CMI: Viceland Audience Case StudyBrandwatch
Charlotte Vang & Peter Fairfax from the Brandwatch Research team will talk through two Audience Segmentation case study examples, drawing on the techniques demonstrated in the morning's sessions.
Nic Newman presents research on the implications of voice technology and smart speakers for news. Some key findings include:
- Smart speaker ownership is growing faster than smartphones at a similar stage, with around 30 million users in the US. However, people primarily use voice assistants for basic tasks like weather, music, and timers rather than news.
- Broadcasters dominate the default news sources on devices due to their high trust and expectations for audio news. Few people change the defaults.
- News usage is split between interactive conversations, brief news updates, and passive radio/podcast listening. Publishers struggle with developing voice strategies due to lack of resources, path to monetization, discovery challenges, and lack of usage data.
Leo Burnett London’s in-house experts and partners present “Predictions: 2017,” a collection of the hottest trends to look forward to this year. Read on to learn more about consumer behavior, brand sponsorships and retail technology.
The role-of-digital-in-tv articles (1) (1)Greg Sterling
Digital platforms like YouTube and Google Search are changing how people experience television. People are using these platforms to research shows, engage as fans, and access TV content beyond traditional viewing windows. Research shows growth in TV-related searches and videos online. Fans actively discuss and create new content about shows on YouTube, with high levels of engagement. Viewers also use digital to catch up on past seasons and episodes through time-shifting and on-demand streaming.
This document outlines a 5-day lesson plan for a high school creative writing class focusing on superheroes and storytelling. The class consists of 20 students who have taken previous creative writing courses. Each day will include watching videos, completing webquests, and posting and commenting on a class forum to discuss different elements of storytelling like setting, character, plot, and backstory. By the end of the week students will synthesize what they learned to write and present a pitch for their own superhero story. Technology like YouTube, blogs, and forums will be utilized daily.
The document discusses the evolution of media from early blogs and citizen journalism to the current multi-screen world of TV, computers, and mobile devices. It also covers how social media can be used across different platforms to engage audiences and promote brands or businesses. Effective strategies discussed include creating content for different screens, enabling user sharing and remixing, and using search and social networks to spread brand messages.
TiVo, iPod, and blogging have something more in common than the right technology at the right time. They provide the same old media in new and interesting ways. This not only changes consumer behavior, but forever shifts consumer attitude. Greedy for content and equipped with almost magical abilities to control media delivery, we have armed a very intelligent consumer.
The document provides an overview of global trends in communication design and related fields. It discusses trends in areas like graphic design, film, animation, experience design, interactive media and more. Some key trends highlighted include a shift to mobile and personalized experiences, focus on storytelling and sustainability, integration of social media and technology, and demand for modular and responsive design. The document also shares statistics on growth rates in the communication design industry globally and emphasizes the need for interdisciplinary, anticipatory and agile design education and training.
Social Media and the future of televisionGeert Desager
1) The document discusses the convergence of media formats and devices in the digital age as consumers have more control over what media they access and share through various online platforms and social networks.
2) It explores trends in online video and how people are watching content across various devices, with social interactions around TV shows and online video growing.
3) Monetizing digital content is challenging as consumers have come to expect free or low-cost access online, though video streaming services are finding ways to generate revenue through advertising or subscriptions.
Jeannine DeHart - SOM-702 Final Report Slides.pptxJeannineMDeHart
Short-form videos between 6-60 seconds are increasingly being used for social media marketing due to their high engagement rates and ability to go viral. Over half of companies now leverage short-form videos which are predicted to be the most invested in content over the next year. Popular types include demos, FAQs, behind-the-scenes looks, and customer testimonials. Key platforms like Instagram, Facebook, TikTok and Snapchat all allow for short videos to be easily shared across audiences with short attention spans. The use and popularity of short-form marketing videos is expected to continue rising within social media.
Within 5 years:
- The internet will be dominated by Chinese language content and the mobile device will be the primary connection tool. Computers will be far more capable due to Moore's Law. Broadband speeds will exceed 100MB.
- Distinctions between TV, radio and the web will disappear. Machine to machine communication and living in the smart cloud will be common. Newspapers and broadcast TV will decline while content shifts online.
- Social media will define digital interactions and online TV. Influencer marketing and inclusion of social content in searches will grow. Brands will accept more open feedback and user ratings will be ubiquitous online experiences.
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes how social media has leveled the playing field for organizations of all sizes to promote themselves. It also provides tips on developing a social media strategy, including using various platforms to reach broad audiences and automating content sharing. Various free Google tools for social media monitoring and engagement are also highlighted.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes that social media allows for a level playing field where small organizations can compete equally with large brands. It also provides tips on how to develop a social media strategy, including using various free tools and automating posts to maximize reach. The conclusion encourages embracing new technologies and using social media to collaborate and support others.
1. The document discusses how social media and online video are converging, with consumers increasingly dictating what media they consume through recommendations on social networks and video sharing sites.
2. It explores how various media formats are also converging, with content being consumed across multiple platforms like smartphones, tablets, and computers.
3. One of the challenges discussed is determining how to monetize digital content and make money from online video as viewership increases but traditional revenue models are disrupted.
The document discusses trends in new media consumption and social media. Key points include the rise of social networks like MySpace and Bebo, growth in user-generated content through sites like YouTube and Flickr, and how marketers are allocating more of their budgets to new media like social networks. It also covers types of social media users like filters, fanatics, facilitators and firecrackers, and how brands can engage with customers through participation and user-generated content.
The document discusses trends in digital displays and media from 2000 to the present. It covers three parts: how displays have influenced digital media, a 3D view of digital media trends, and how digital media will influence future displays. Key points discussed include how lower display prices have enabled new devices, the rise of universal devices over dedicated ones, and how social, commercial, and technical aspects will impact whether open or closed networks dominate digital media. The document predicts displays will continue getting cheaper, higher resolution, and more integrated with cloud computing, but questions whether new technologies can compete with falling LCD prices.
What Old Media can teach New Media: Media Convergence & Integration, Social M...Howard Greenstein
The document discusses various topics related to media convergence and integration, social media, and professionalism in digital communications. It provides a history of different media forms and how they have converged. It also discusses how various media, like television, computers, and mobile devices, are integrated and how users consume content across multiple screens. The document advocates for professionalism when creating and sharing content online.
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycDean Landsman
The document discusses various topics related to media convergence and integration, social media, and professionalism in using social media. It provides an overview of the evolution of different media forms from early forms like cave drawings to modern television, radio, and the three screen world of TV, computer, and mobile devices. It also discusses how social media can be used to support other media and highlights the importance of professionalism when using social media.
David Wesson is an internet media and marketing consultant based in Australia. He has over 15 years of experience in the entertainment and advertising industries in Europe and Australia. His blog at http://digient.blogspot.com/ focuses on digital entertainment topics. He can be contacted by email, phone, or by subscribing to his blog.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
More Related Content
Similar to From memes to movies / storytelling in a digital world
The document discusses the evolution of media from early blogs and citizen journalism to the current multi-screen world of TV, computers, and mobile devices. It also covers how social media can be used across different platforms to engage audiences and promote brands or businesses. Effective strategies discussed include creating content for different screens, enabling user sharing and remixing, and using search and social networks to spread brand messages.
TiVo, iPod, and blogging have something more in common than the right technology at the right time. They provide the same old media in new and interesting ways. This not only changes consumer behavior, but forever shifts consumer attitude. Greedy for content and equipped with almost magical abilities to control media delivery, we have armed a very intelligent consumer.
The document provides an overview of global trends in communication design and related fields. It discusses trends in areas like graphic design, film, animation, experience design, interactive media and more. Some key trends highlighted include a shift to mobile and personalized experiences, focus on storytelling and sustainability, integration of social media and technology, and demand for modular and responsive design. The document also shares statistics on growth rates in the communication design industry globally and emphasizes the need for interdisciplinary, anticipatory and agile design education and training.
Social Media and the future of televisionGeert Desager
1) The document discusses the convergence of media formats and devices in the digital age as consumers have more control over what media they access and share through various online platforms and social networks.
2) It explores trends in online video and how people are watching content across various devices, with social interactions around TV shows and online video growing.
3) Monetizing digital content is challenging as consumers have come to expect free or low-cost access online, though video streaming services are finding ways to generate revenue through advertising or subscriptions.
Jeannine DeHart - SOM-702 Final Report Slides.pptxJeannineMDeHart
Short-form videos between 6-60 seconds are increasingly being used for social media marketing due to their high engagement rates and ability to go viral. Over half of companies now leverage short-form videos which are predicted to be the most invested in content over the next year. Popular types include demos, FAQs, behind-the-scenes looks, and customer testimonials. Key platforms like Instagram, Facebook, TikTok and Snapchat all allow for short videos to be easily shared across audiences with short attention spans. The use and popularity of short-form marketing videos is expected to continue rising within social media.
Within 5 years:
- The internet will be dominated by Chinese language content and the mobile device will be the primary connection tool. Computers will be far more capable due to Moore's Law. Broadband speeds will exceed 100MB.
- Distinctions between TV, radio and the web will disappear. Machine to machine communication and living in the smart cloud will be common. Newspapers and broadcast TV will decline while content shifts online.
- Social media will define digital interactions and online TV. Influencer marketing and inclusion of social content in searches will grow. Brands will accept more open feedback and user ratings will be ubiquitous online experiences.
This is a presentation on trends underpinning digital strategy that I gave a couple of times at the end of 2008. Like all my presentations, a talking head is needed for many of the slides and the videos are absent from the PDF version of the presentation. Hopefully, you will still get the general overview and thrust of the presentation.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes how social media has leveled the playing field for organizations of all sizes to promote themselves. It also provides tips on developing a social media strategy, including using various platforms to reach broad audiences and automating content sharing. Various free Google tools for social media monitoring and engagement are also highlighted.
The document discusses the rise of social media and how it has inverted traditional power structures. It notes that social media allows for a level playing field where small organizations can compete equally with large brands. It also provides tips on how to develop a social media strategy, including using various free tools and automating posts to maximize reach. The conclusion encourages embracing new technologies and using social media to collaborate and support others.
1. The document discusses how social media and online video are converging, with consumers increasingly dictating what media they consume through recommendations on social networks and video sharing sites.
2. It explores how various media formats are also converging, with content being consumed across multiple platforms like smartphones, tablets, and computers.
3. One of the challenges discussed is determining how to monetize digital content and make money from online video as viewership increases but traditional revenue models are disrupted.
The document discusses trends in new media consumption and social media. Key points include the rise of social networks like MySpace and Bebo, growth in user-generated content through sites like YouTube and Flickr, and how marketers are allocating more of their budgets to new media like social networks. It also covers types of social media users like filters, fanatics, facilitators and firecrackers, and how brands can engage with customers through participation and user-generated content.
The document discusses trends in digital displays and media from 2000 to the present. It covers three parts: how displays have influenced digital media, a 3D view of digital media trends, and how digital media will influence future displays. Key points discussed include how lower display prices have enabled new devices, the rise of universal devices over dedicated ones, and how social, commercial, and technical aspects will impact whether open or closed networks dominate digital media. The document predicts displays will continue getting cheaper, higher resolution, and more integrated with cloud computing, but questions whether new technologies can compete with falling LCD prices.
What Old Media can teach New Media: Media Convergence & Integration, Social M...Howard Greenstein
The document discusses various topics related to media convergence and integration, social media, and professionalism in digital communications. It provides a history of different media forms and how they have converged. It also discusses how various media, like television, computers, and mobile devices, are integrated and how users consume content across multiple screens. The document advocates for professionalism when creating and sharing content online.
Landsman Greenstein Bar Camp Smc Aug 8 2008 NycDean Landsman
The document discusses various topics related to media convergence and integration, social media, and professionalism in using social media. It provides an overview of the evolution of different media forms from early forms like cave drawings to modern television, radio, and the three screen world of TV, computer, and mobile devices. It also discusses how social media can be used to support other media and highlights the importance of professionalism when using social media.
David Wesson is an internet media and marketing consultant based in Australia. He has over 15 years of experience in the entertainment and advertising industries in Europe and Australia. His blog at http://digient.blogspot.com/ focuses on digital entertainment topics. He can be contacted by email, phone, or by subscribing to his blog.
LUON WassUp recap - mar 2014 - 3. the social landscapeLUON
The document summarized key trends in social media from a presentation given in 2013. It discussed how the social, mobile, and search worlds were colliding, with various companies and platforms expanding into each other's spaces. It noted that users were transitioning away from solely using one platform to using many different platforms. The document also discussed how images and video, especially short-form micro-video, were becoming increasingly important on social media. Finally, it summarized how social platforms were moving away from being free for brands and companies, instead pushing paid advertising and promotion as a way for companies to have their content distributed and seen.
Similar to From memes to movies / storytelling in a digital world (20)
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
From memes to movies / storytelling in a digital world
1. From memes to movies /
storytelling in a digital world
Peter
Quinn
2014
2. Setting the stage
50 billion devices
online by 2020
73% of online
adults use a
social network
50 billion online
videos / month
In 2013, Americans viewed
eMarketer
Cisco
Break
Media
Social
MEdia
Examiner
ComScore
Forrester
Researc
,
Pew
Research
Diode
Digital.
58% of
Americans
have a
smartphone
58% of
Americans
have a tablet
internet will be 90%
video traffic
People watch
186 videos on
average each
month
42% of videos
viewed on tablets
are over 10min
in duration
52% of videos
viewed on a PC
are under
3 min. long
By 2017,
3. Setting the stage
50 billion devices
online by 2020
73% of online
adults use a
social network
50 billion online
videos / month
In 2013, Americans viewed
eMarketer
Cisco
Break
Media
Social
MEdia
Examiner
ComScore
Forrester
Researc
,
Pew
Research
Diode
Digital.
58% of
Americans
have a
smartphone
58% of
Americans
have a tablet
internet will be 90%
video traffic
People watch
186 videos on
average each
month
42% of videos
viewed on tablets
are over 10min
in duration
52% of videos
viewed on a PC
are under
3 min. long
By 2017,
25. memes ------------------------- movies
While
a
very
rudimentary
media
form
measured
in
clicks,
likes,
and
shares,
memes
s@ll
require
editorial
direc@on.
Whether
produced
or
crowd-‐sourced,
they
are
a
superficial,
yet
effec@ve
way,
to
hook
an
audience-‐–
even
if
only
for
a
second.
Good
content
comes
in
many
forms.
26. memes ------------------------- movies
Internet-‐based
news
outlets
are
building
a
strong
presence
through
“spectacle”
headlines
and
animated
gifs.
Cri@cized
for
lacking
substance,
they
are
a
penetra@ng
force
hiTng
millenials
how
and
where
they
like
to
scan
the
news.
Used
well,
they
could
become
the
trigger
to
much
richer
content.
Good
content
comes
in
many
forms.
27. memes ------------------------- movies
When
produced
well,
infographics
can
be
an
effec@ve
and
sharable
way
to
quickly
reveal
insights
from
complex
data
and
narra@ves.
When
used
poorly,
they
unfortunately
only
make
dry
facts
and
numbers
more
visual.
Good
content
comes
in
many
forms.
28. memes ------------------------- movies
Used
to
quickly
dis@ll
deep
and
@mely
issues,
one-‐page
websites
have
become
successful
experien@al
infographics
in
themselves.
MailChimp’s
annual
report
(
pictured
here
)
set
out
for
a
quick
dive
one
-‐
page
interac@ve
experience.
Good
content
comes
in
many
forms.
29. memes ------------------------- movies
Whoever
guessed
that
lectures
would
become
a
popular
entertainment
sensa@on.
TED
is
a
testament
to
content
and
storytelling
in
its
truest
form.
Now
every
brand
is
trying
to
fit
on
that
exclusive
TED
stage
and
become
recognized
as
a
trend-‐seTng
thought
leader.
Good
content
comes
in
many
forms.
30. memes ------------------------- movies
People
keep
thinking
podcasts
are
dead,
but
shows
like
Marc
Maron’s
WTF
makes
us
realize
that
if
you
build
great
content–
they
will
come.
Good
content
comes
in
many
forms.
31. memes ------------------------- movies
The
New
York
Times
One
in
8
Million
project
is
a
great
example
that
illustrates
how
well-‐produced
audio
and
photography
can
transcend
a
tradi@onal
slideshow
format
into
a
great
storytelling
experience.
Good
content
comes
in
many
forms.
32. memes ------------------------- movies
Episodic
narra@ves
are
a
much
deeper
emo@onal
and
@me-‐intensive
investment
for
the
viewer.
It’s
every
great
storyteller’s
dream
to
to
have
such
a
captured
audience.
If
you
can
get
people
along
for
the
ride,
they
will
more
likely
stay
for
the
long
haul.
Good
content
comes
in
many
forms.
33. memes ------------------------- movies
Storytelling
is
evolving
into
the
gaming
world.
Brands,
government
organiza@ons,
and
non-‐profits
are
star@ng
to
consider
gaming
a
viable
form
of
content
engagement.
Good
content
comes
in
many
forms.
34. If 1 minute of video = 1.8 Million Words
Dr.
James
McQuivey
of
Forrester
Research.