6 Basic guiding principles to help entrepreneurs and businesses get their content discovered. When it comes to content marketing - it's really not about you.

1. CONTENT MARKETING
MADE SIMPLE
6 Basic Guiding Principles

2. WHAT IS CONTENT
MARKETING?
The use of content to answer every question a
prospective customer asks as they try to make a
purchase decision

3. GREAT CONTENT IS NOT
BORN OVERNIGHT
Don’t think like a marketer only, think like a
publisher

4. PUBLISHERS THINK ABOUT:
●What their viewers want
●What the best distribution channels are
●What the best format is to deliver their content

5. ENGAGEMENT DOESN’T
MEAN $$$ IN THE BANK.
Likes, Shares, Views are all expressions of interest,
you still need to nurture them to actually convert
them into paying customers.

6. HERE ARE #THESIX
GUIDING PRINCIPLES

7. #1: IT’S NOT ABOUT YOU
Just because you think your blog content is great
doesn’t mean your target audience will

8. REVERSE-ENGINEER
Start with who this content is for: Your Customer

9. BE HYPER-SPECIFIC
What is my ideal company? Who is my ideal buyer?

10. WHAT KEEPS THEM UP AT
NIGHT?

11. WHAT ISSUES ARE THEY
ALWAYS THINKING ABOUT?

12. HOW CAN YOU HELP THEM
BEAT THE COMPETITION?

13. HOW CAN YOU HELP THEM
EXECUTE BETTER?

14. #2 ALWAYS DELIVER VALUE
Focus on solving your customer’s problems

15. CREATE CONTENT THAT YOU THINK IS
IMPORTANT
CREATE CONTENT THAT YOUR CUSTOMERS
NEED

16. CREATE CONTENT THAT WILL MAKE YOU
MONEY
CREATE CONTENT TO HELP YOUR
CUSTOMERS MAKE MONEY

17. #3 DELIVER VALUE
CONSISTENTLY

18. CUSTOMERS TRUST BRANDS
THAT DELIVER VALUE
CONSISTENTLY
You can’t be a one-hit wonder, you gotta keep going.

19. QUALITY CONTENT
+ VALUE
+ CONSISTENCY
= BETTER LEAD GEN

20. #4 BE PREPARED TO FAIL AS
YOUR EXPERIMENT

21. IF YOU CAN’T ALWAYS CREATE CONTENT
CURATE IT.

22. WHAT IS CONTENT
CURATION?
Content curation is when an individual (or team)
consistently finds, organizes, annotates and shares
the most relevant and highest quality digital content
on a specific topic for their target market.

23. IF NO ONE IS VIEWING YOUR
CONTENT
Think about your distribution channel, structure and
format

24. WHEN IT COMES DOWN TO DISTRIBUTION
GO WHERE YOU CUSTOMER’S EYEBALLS ARE

25. #5 BE DIFFERENT

26. AVOID STOCK PHOTOS
Certain websites like Flickr.com offer use of photos
from their users that are free or at a low cost under
the Creative Commons Licence.

27. HEADLINES THAT ATTRACT
In the age of distraction, titles are the new clickbait -
experiment with creative headlines and images to
see which attracts the most views

28. #6 ALWAYS SPELL CHECK
Once it’s out there on the net, it’s out there forever.

29. REMEMBER...

30. IT’S NOT ABOUT YOU.

31. IT’S ABOUT YOUR IDEAL
CUSTOMER