Concepts for the new Hyphenate logo. Thanks to Donnae Murray at Good Graphic Design

1. Good afternoon.
Here are your logos.

2. HYPHENATE ATTN. JEREMY MIHAKA-DYER
CONCEPT 1
This concept demonstrates the metaphor mentioned
in the brief, where the two parts are joined together
through the hyphen. As a happy coincidence, it also
resembles an H for Hyphenate, and looks like two
people shaking hands in agreement.
As displayed, there are many ways in which this idea
could be presented. Through the use of different
colours, fonts etc, the look and feel of the logo changes.
If chosen, this concept could be developed in a number
of directions dependant on client feedback.
Considerations:
• Perhaps ‘management consulting’ is more appropriate
than its plural ‘consultants’? Due to the number of staff?
• Development could see this concept on a solid
background.

3. HYPHENATE ATTN. JEREMY MIHAKA-DYER
CONCEPT 2
This concept is predominantly text-based and is a
very strong interpretation of the brief. As shown here,
distribution and choice of colour affects the overall
feel, and is something that would be explored in further
development.
The hyphen works very simply, and is highlighted as the
connecting link by the fusing of the letters together.
Trademarking was not discussed but these show an
example of how it could look if the logo were to be
trademarked.
The line below the word management, helps to highlight
the function of the company, and reinforces the hyphen.

4. HYPHENATE ATTN. JEREMY MIHAKA-DYER
CONCEPT 3
This concept takes the hyphen, and uses it to form part
of a whole, by flipping it 90˚. The negative space (or
white space) within these shapes makes the letter H,
which nicely connects it to the name of the company.
Using different colours for each shape suggests
different parts of an organisation coming together to
form a whole entity.
Or, using one colour, unifies the shape, and adding the
circle brings the people element into it.
Both of these could be developed further, using different
fonts and colours to create different effects.