Looking for a simple plan to keep your Corporate Social Responsibility (CSR) team excited and moving forward? Often CSR teams in organization have passionate employees who come together to make a difference to the communities around them. While they are committed and keen to do their best it can be a challenge for the CSR leader and the organization to sustain provide suitable direction, sustain interest and get them to work together. By investing in their growth, motivating the group and aligning the volunteers on the purpose you have a greater chance of improving your CSR impact, gaining commitment, steering the team to scale greater heights and making the team high performers. Look up these slides for a map and calendar that you can leverage while charting out your plans.

1. How To Engage and Energize Your
CSR Team
Aniisu K Verghese
www.intraskope.com
www.intraskope.wordpress.com
in.linkedin.com/in/aniisu
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2. THE NEED FOR ENGAGEMENT
Why
• Help the team connect to the
bigger picture and CSR goals
• Align volunteers on the
objectives and raise their level of
impact
• Improve cross pollination of
ideas within and outside the
organization
• Increase the awareness among
leaders on the CSR value the
team is adding
• Recognize the team for their
commitment and expose them
to larger initiatives
• Learn from best practices as you
enhance the impact of CSR
How
• Autonomy for team
• Periodic communication and
interactions
• Consult leaders
• Tap the power of employees
• Strengthen connections
• Recognize top contributors
• Report impact
• Have fun!

3. Internal External Periodicity
Have leaders meet the group
and share insights, learn about
impact
Visits by members to partner NGOs
and projects
Monthly
Invite employees/volunteers to
share learning and practices,
join core team deliberations
Communicate impact via digital
channels, leverage video for CSR
impact
Monthly
Invite external CSR leaders to
meet the core team
Invite NGOs in areas of interest Bi-monthly
Educate volunteers to be better
brand ambassadors
Opportunities to participate/speak at
workshops
Bi-monthly
Run a CSR blog on the intranet Profile top volunteers on careers page Monthly
Recognise your best volunteers,
celebrate successes
Author papers, submit to CSR
publications
Quarterly
Invest in cross training and
social innovation forums
Secondment at NGOs/overseas
assignments
Annual
MAP

4. CALENDAR(SAMPLE)
Themes Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Communication
Leader
engagement
Recognition
Exposure
Awareness
Training
Team Building
Reporting