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The Future of Internal Communications


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What does internal communications in the future look like? What skills must internal communicators have?
Look up this presentation to learn more about trends and insights that are shaping the future of the function.

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The Future of Internal Communications

  1. 1. The Future of InternalCommunicationsAniisu K Verghese10th Annual Corporate Communications Conference (leadingautomotive and industrial technologies major)May 20, 2013 1
  2. 2. Who Owns InternalCommunications?Everyone!Trend: “Employees are your next new product”-Source: 2011: Trends in Internal Communications (Edelman Change &Employee Engagement)
  3. 3. 3Towards the Authentic Enterprise: Internal Communication for the Companies of the FutureWing, Mike (2009)EACD European Communications Summit
  4. 4. 4Towards the Authentic Enterprise: Internal Communication for the Companies of the FutureWing, Mike (2009)EACD European Communications Summit
  5. 5. You can’t control information
  6. 6. Age of ‘Trust Deficit’Source: Edelman’s Trust Barometer, 2013
  7. 7. Company’s employee is more crediblethan the CEOSource: Edelman’s Trust Barometer, 2013
  8. 8. Employees trust a social mediaactive leaderSource: 2012 CEO, Social Media andLeadership Survey, BrandFog
  9. 9. Shift from e-mail/IM to social mediaSource: The social economy: unlocking value and productivity using social technologies,McKinsey, 2012
  10. 10. Conflicts at the workplaceSource: Conflict and How Businesses Can Harness it to Thrive. CPP GlobalHuman Capital Report, July 2008
  11. 11. Only 50% people feel valued byemployerSource: 2012 Kelly Global Workforce Index
  12. 12. Why people stay: cause they enjoy theworkSource: 2012 Kelly Global Workforce Index
  13. 13. The Future of the Workplace13Source:: 2025 Workplace: Intel Predicts the Future “HighFlexibility”ConsumerTech DrivesEnterprise IT
  14. 14. Whom does the future belong to?“The future belongs to a very different kind of person witha very different kind of mind – creatorsand empathizers, patternrecognizers and meaningmakers. These people – artists, inventors,designers, storytellers, caregivers, consolers, big picturethinkers – will now reap society’s richest rewards and shareits greatest joys.” – Dan Pink
  15. 15. Ten Skills of the Future WorkforceSource: Future Work Skills2020, ©2011 Institute for the Future for University of Phoenix Research Institute.
  16. 16. …..But we have different needs
  17. 17. So do many others…“Often, the communication mediums we useare event-led. For instance, if we want topromote the feeling of social service, then wewould do it through an event, say a blood-donation camp, which will be organized by theemployees themselves. This sense ofownership leads to the message beinginternalized.”“Management at Tata decided to use radio asa medium to reach blue-collar employees.Radio has been working in India for a longtime. They create messages that arecustomized and curated for these blue-collaremployee in the languages that they speak andunderstand.”
  18. 18. Actions speak louder….Crown Prince of Abu Dhabi stopscar and consoles a girl strandedon the roadWill Bowen, a pastor offered asimple idea to eradicatecomplaining from parishionerslives. A 21-day challenge.
  19. 19. Where is the function headed?Source: Watson | Helsby (2002)
  20. 20. “Welcome – and get used to – aworld in which what companiesdo is not as important ashow they do it”- Edelman’s Trust Barometer (2013)
  21. 21. Scenario: who should tackle this?• An employee of your organization creates a Facebookpage which names other colleagues and companyand posts derogatory comments.• The individual invites others to participate and sharetheir grievances.Should Internal Communications, Corporate Communications, Marketing orLeadership respond and how?
  22. 22. Thank You & Stay Connected• Linkedin:• Twitter:• Visit the book FB page :• E-mail:• Visit my blog: