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ENGAGING EMPLOYEESWITH CORPORATESOCIAL RESPONSIBILITYRecommendations to run a successfulcampaign
Set context early• Establish the purpose, goals and outcomes expected  before the campaign kicks off.• Allow participants ...
Involve staff in the planning phase• Converge a core team, brainstorm on suitable  approaches.• Integrate local office nee...
Provide autonomy• Allow local teams to establish their own rhythm of running  the campaign within the ambit of the overall...
Appeal to emotion• Instead of ‘support the campaign by contributing funds’  share, ‘how Lakshmi got through school due to ...
Get leadership to participate actively• Have leaders spearhead elements of the campaign and lead by example.
Make life simpler for campaigners• Provide easy-to-use templates and reduce time to market  for campaigners• Create simple...
Highlight success stories• Recognize creative ideas and people who make a  difference to the campaign.• Share best practic...
Report out periodically• Consistent and periodic communication to stakeholders  on the progress and milestones covered• Ke...
Engage in healthy competition• Allow for teams to compete in garnering funds.•   It helps to give the campaign the attenti...
Questions and comments?• Blog www.intraskope.wordpress.com• Linkedin: http://in.linkedin.com/in/aniisu• Twitter: www.twitt...
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Engaging employees with corporate social responsibility

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Read strategies to engage staff and roll-out a corporate social responsibility campaign at your organization

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Engaging employees with corporate social responsibility

  1. 1. ENGAGING EMPLOYEESWITH CORPORATESOCIAL RESPONSIBILITYRecommendations to run a successfulcampaign
  2. 2. Set context early• Establish the purpose, goals and outcomes expected before the campaign kicks off.• Allow participants to clarify expectations.
  3. 3. Involve staff in the planning phase• Converge a core team, brainstorm on suitable approaches.• Integrate local office needs and factor challenges on the ground.
  4. 4. Provide autonomy• Allow local teams to establish their own rhythm of running the campaign within the ambit of the overall theme.• Empower managers to rope in enthusiastic people from their teams to champion the cause.
  5. 5. Appeal to emotion• Instead of ‘support the campaign by contributing funds’ share, ‘how Lakshmi got through school due to the funds we contributed’.• Provide opportunities for staff to engage with NGOs they support.
  6. 6. Get leadership to participate actively• Have leaders spearhead elements of the campaign and lead by example.
  7. 7. Make life simpler for campaigners• Provide easy-to-use templates and reduce time to market for campaigners• Create simple tools to gauge impact and progress of the campaign.
  8. 8. Highlight success stories• Recognize creative ideas and people who make a difference to the campaign.• Share best practices and refer them to the core team.
  9. 9. Report out periodically• Consistent and periodic communication to stakeholders on the progress and milestones covered• Keep everyone on the same page and looking forward to the campaign’s outcomes.
  10. 10. Engage in healthy competition• Allow for teams to compete in garnering funds.• It helps to give the campaign the attention it deserves.
  11. 11. Questions and comments?• Blog www.intraskope.wordpress.com• Linkedin: http://in.linkedin.com/in/aniisu• Twitter: www.twitter.com/aniisu• Academia: http://independent.academia.edu/AniisuKVerghese• Email: intraskope@yahoo.com

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