Millennials are the fastest growing work segment. Millennials represent 1/3 of the current workforce, and there’s frequently misalignment between what millennials want and what companies provide. To attract and retain millennials, we must understand what makes them tick.

1. CC Image courtesy of @pichet_w
Millennials in the Workplace
It’s Time to Think Differently About Employee Communication

2. Millennials Are The Fastest
Growing Work Segment
Millennials represent 1/3 of the current
workforce, and there’s frequently
misalignment between what millennials
want and what companies provide.*
To attract and retain millennials, we must
understand what makes them tick.
* Pew Research Center - http://www.pewresearch.org/fact-tank/2015/05/11/millennials-surpass-gen-xers-as-the-largest-generation-in-u-s-labor-force/
CC Image courtesy of Pixabay

3. The Recruitment and
Retention Challenge
with Millennials
Hours are spent developing career
tracks and compensation programs to
attract and retain employees.
However, these efforts are often in
vain when it comes to the millennial
generation.
WHY?
Image courtesy of Kompania Piwowarska

4. Digital Natives
Millennials are the first generation born
in the age of the Internet of Things.
83% of millennials use smartphones as
their preferred mode of
communication.*
However, smartphones are rarely used
as an employee communication tool.
* Ultimate Software - http://www.ultimatesoftware.com/pdf/whitepapers%5Ctop-five-talent-acquisition-trends.pdf
CC Image courtesy of VIKTOR HANACEK on picjumbo

5. Millennials Are Unique Communicators
They like simple communications – short and sweet.
Communications need to be engaging and personal, for example,
visual communications such as videos and infographics.
CC Image courtesy of @pichet_w

6. Feedback, Feedback, Feedback
Millennials expect immediate gratification and easy
access to information. They like giving and
receiving lots of feedback.
CC Image courtesy of VIKTOR HANACEK on picjumbo

7. Work-Life Balance + Purpose
For millennials, a sense of purpose regarding
what they do must be clear in communication
with them.
“Sense of purpose” is the reason 6 out of 10
millennials chose to work for their current
employer.*
* Deloitte - http://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html
CC image courtesy of Kompania Piwowarska

8. Career Advancement Is
Still Important
Millennials want to see opportunities
for advancement.
Lack of opportunity is the #1 reason
millennials leave their current
companies.
CC Image courtesy of Pixabay

9. Millennials Are Quick
To Make Job Changes
Job tenure hovers around 2 years.
One in four 35 year olds have had
5 or more jobs.*
* CareerBuilder - http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=5%2F15%2F2014&id=pr824&ed=12%2F31%2F2014
CC Image courtesy of Kevin Harbor

10. Recruitment Is Expensive
It is more expensive to recruit and fill
positions with new employees than it is
to invest in retaining current employees.
The average cost is $15,000-$20,000+ to
replace a millennial worker.*
* Millennial Branding - http://millennialbranding.com/2013/cost-millennial-retention-study/
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Key Takeaway:
Investing in employee
communication channels that meet
the expectations of millennials is a
bold challenge for HR professionals.
Communication must be mobile-centric,
highly engaging, immediately valuable,
and personally relevant.
CC Image courtesy of VIKTOR HANACEK on picjumbo