The document outlines strategies for optimizing WordPress to enhance performance and revenue generation, emphasizing its potential beyond traditional blogging. Key topics include improving advertising capabilities, utilizing WooCommerce for affiliate shopping, managing mailing lists, and enhancing site functionality without needing a developer. It also touches on the benefits of multisite configurations and fast-loading sites for better conversions and SEO.

1. CONFIDENTIAL
Optimize WordPress like a
Super Affiliate
By:
David Vogelpohl, WP Engine, @davidvmc

2. CONFIDENTIAL
Building digital experiences since 1996
Digital marketing focus
Ran WP agency >5 years
WP Innovation at WP Engine
@davidvmc
About David Vogelpohl

3. CONFIDENTIAL3
What you’ll learn
@davidvmc
How to turn WordPress into a
fast, efficient, revenue driving
machine that is so much more
than blogging.

4. CONFIDENTIAL4
Advance your ad capabilities
@davidvmc

5. CONFIDENTIAL5
Use WooCommerce as an affiliate shopping engine
@davidvmc
litturl.co/bobwoo

6. CONFIDENTIAL6
Make your links prettier and more manageable
@davidvmc

7. CONFIDENTIAL7
MailPoet is an easy way to manage mailing lists for new sites
@davidvmc
litturl.co/mailpoet

8. CONFIDENTIAL8
Supercharge your list building
@davidvmc

9. CONFIDENTIAL9
Turn your site into a social media engine
@davidvmc

10. CONFIDENTIAL10
Turn your WordPress site into a native mobile app
@davidvmc
Social Sharing, Facebook Login, Push
Notifications, Geolocation, Camera

11. CONFIDENTIAL11
Power stuff with WordPress without a developer!
@davidvmc

12. CONFIDENTIAL12
Wait. You can WordPress inside of WordPress? (multisite)
Multiple Domains affiliatesite.com
Sub Directories affsite.com/subsite
Sub Domains subsite.affsite.com
litturl.co/multisite

13. CONFIDENTIAL13
Fast sites reduce bounce rate and improve conversions & SEO
@davidvmc
litturl.co/php7

14. CONFIDENTIAL14@davidvmc
I’d rather have a broken site than a hacked one

15. CONFIDENTIAL
David Vogelpohl
VP Web Strategy
WP Engine, Inc.
@davidvmc
Questions?