The document provides an overview of an individual's professional experience in data analysis and digital marketing, including their skills, work experience using various tools, and goals to lead data initiatives and provide insights to drive business decisions. It also outlines some key trends in data and analytics for 2021, including increased personalization, faster insights, and demand for value.
PPT: 3 things that drive marketers crazy by Patricia ChristiansenPatricia Christiansen
The talent and knowledge that marketing brings to any organization can have a tremendous impact on business success. Learn about 3 challenges that every marketer faces and some tips on how to use digital marketing to help.
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
This How-To Guide will outline the key elements of an infographic, how infographics benefit marketers, and provides an action plan on how to create infographics that will become valuable marketing tools.
Download this guide @ http://www.demandmetric.com/content/increase-your-presence-infographics
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
PPT: 3 things that drive marketers crazy by Patricia ChristiansenPatricia Christiansen
The talent and knowledge that marketing brings to any organization can have a tremendous impact on business success. Learn about 3 challenges that every marketer faces and some tips on how to use digital marketing to help.
The Definitive ABM Success Guide from the Account-Based Marketing ConsortiumDemandbase
Top ABM Thought Leaders & New Research
You won't want to miss this live webinar! Join the "C" executives from: Engagio, Demandbase, Vendemore, Azalead, MRP and Freya News to learn the answers to key questions we all face:
How can I maximize impact of my ABM program?
What determines success?
How can I benchmark my ABM program?
How can I amp up my 2016 planning to build ABM momentum?
Join us as we unpack the strategy for deploying high-performance ABM programs. Beyond the hype and hyperbole seen across the Web, we will engage top industry thought leaders to share insights gleaned from hundreds of real ABM deployments. From new research, to case study and best practice, we will identify precise moves for you to generate real revenue impact!
This How-To Guide will outline the key elements of an infographic, how infographics benefit marketers, and provides an action plan on how to create infographics that will become valuable marketing tools.
Download this guide @ http://www.demandmetric.com/content/increase-your-presence-infographics
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
3 data-led growth hacks that got our App ready for take off Applying scientif...Skyscanner
A presentation by Ilana Munckton of Skyscanner.
For more information visit https://medium.com/@Skyscanner/3-data-led-growth-hacks-that-got-our-app-ready-for-take-off-98db95b15dfc and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick WinsPR 20/20
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
Search Engine Results: The Best Measure? Fan Foundry
Learn the basic evergreen SEO tactics that defy algorithm changes. Experiment with creating Lead Magnet emails that outperform. Look into future trends that could affect your business fortunes. It's all in here. Enjoy!
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
Although analyzing “big data” has the power to transform your business, the ease of doing so has been over-stated. In reality, harnessing big data is still a messy and labor-intensive business. We are incredibly excited by what we can do with data but also think some of the hype is doing brands a disservice, because it creates a false expectation of how easy this work is going to be. Most things in life that are important and worthwhile are difficult, and the analysis of Big Data is no different. Don’t believe these commonly heard myths…
Multilevel Regression and Post-stratification (MRP) for Brand Tracking: PyCon...Latana
This is the presentation made at PyConDE & PyData Berlin 2019 by Korbinian Kuusisto, Data Scientist at Latana. The presentation covers why Latana used multilevel regression and post-stratification (MRP) to create thousands of audience segmentations, a brand tracking software. While Latana’s MVP was built using simple logistic regression, the team decided to switch to a more complex Bayesian framework and created a self-learning model that can build on past knowledge for niche audiences.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
3 data-led growth hacks that got our App ready for take off Applying scientif...Skyscanner
A presentation by Ilana Munckton of Skyscanner.
For more information visit https://medium.com/@Skyscanner/3-data-led-growth-hacks-that-got-our-app-ready-for-take-off-98db95b15dfc and https://www.skyscanner.net/mobile.html for a working example of our product in motion.
Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick WinsPR 20/20
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
Search Engine Results: The Best Measure? Fan Foundry
Learn the basic evergreen SEO tactics that defy algorithm changes. Experiment with creating Lead Magnet emails that outperform. Look into future trends that could affect your business fortunes. It's all in here. Enjoy!
How to Use AdWords Segmentation for Better PPC Results by Amy HebdonAnton Shulke
Amy Hebdon has been rocking AdWords for over a decade, and is Director of Paid Search at Blast Analytics & Marketing. She has over 10 years experience doing paid search marketing, with a strong background in direct response and revenue generation. She is certified in Paid Search (Google AdWords, Bing, DoubleClick), Conversion Optimization (Market Motive), Value Propositions (MECLABS), and Google Analytics. She works on everything related to paid search accounts, from developing high-level strategies, to budgets and forecasting, to keyword lists and optimizations. Ensuring paid search revenue increases as efficiently as possible is her specialty. She lives in Seattle, WA.
Follow her @amyppc
Google AdWords gives you an ever-increasing number of targeting options, but the current interface reporting platform can be confusing to downright deceptive. Learn how to use built-in segmentation tools to get the real story on your campaign’s performance.
Follow these eight steps to rise up out of the marketing data weeds and start beautifully communicating the business impact of everything marketing does.
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
Cold leads plague our databases, and there needs to be a way to bing them back to life. Here is the answer. From the author of Marketing Automation for Dummies, Mathew teaches you the 5 key aspects to nurturing your cold leads back to life.
Although analyzing “big data” has the power to transform your business, the ease of doing so has been over-stated. In reality, harnessing big data is still a messy and labor-intensive business. We are incredibly excited by what we can do with data but also think some of the hype is doing brands a disservice, because it creates a false expectation of how easy this work is going to be. Most things in life that are important and worthwhile are difficult, and the analysis of Big Data is no different. Don’t believe these commonly heard myths…
Multilevel Regression and Post-stratification (MRP) for Brand Tracking: PyCon...Latana
This is the presentation made at PyConDE & PyData Berlin 2019 by Korbinian Kuusisto, Data Scientist at Latana. The presentation covers why Latana used multilevel regression and post-stratification (MRP) to create thousands of audience segmentations, a brand tracking software. While Latana’s MVP was built using simple logistic regression, the team decided to switch to a more complex Bayesian framework and created a self-learning model that can build on past knowledge for niche audiences.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Customer data platforms (CDPs) are now ubiquitous and have created a lot of buzz. But many marketers are still unsure exactly how they work and how they enhance advertising strategies. The answer: nothing is more important than first-party customer data. Learn how to successfully optimize your current marketing efforts by utilizing your first-party customer data and enhance your value proposition messaging to grow sales.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
Reeport Partner presentation - Mixing site- and ad- centric data despite the ...AT Internet
Presented during the Digital Analytics Forum 2019, Etienne GAUTHERON, Director, Product & Operations at Reeport explains the importance of a powerful reporting when launching media campaigns. Watch it to know more about the 5 lessons they have learned from the analysis of 8,000 dashboards, as well as the relevance of the AT Connect Reeport connector.
The change in the buyer’s journey has dramatically shifted the way marketers work. With marketers taking increasing ownership over pipeline, there is unprecedented pressure for marketers to target more effectively and to create more meaningful campaign touches.
But how do you know who to target and what kind of interaction is most meaningful for them? Most importantly, how can you maximize the impact of each interaction? With data. Join EverString and Lionbridge for a live discussion on how to uncover hidden pipeline by leveraging data and predictive modeling.
People and the brands, products and services they connect with are creating vast data footprints. What does this all mean?
In this webinar, we will discuss how your business could profit from exploiting data to deliver business growth, brand fame, creativity and enhanced customer experiences.
Your smarter data analytics strategy - Social Media Strategies Summit (SMSS) ...Clark Boyd
The volume and velocity of available data brings with it a huge amount of new opportunities for marketers. However, without the analytics know-how to avail of this data, these are opportunities that are often missed. Moreover, the variety of different data sources and analytics platforms only add to this complexity.
This presentation covers:
- How to define and communicate an analytics framework
- How to set up analytics dashboards for a range of stakeholders
- The people and skills you need for an optimal analytics team
- Practical tips for improving your campaign measurement
The purpose of this whitepaper is to enable businesses to leverage data and insights to increase efficiency, provide seamless experiences, build a data-driven culture, empower automation, data utilization at scale and use programmatic advertising to laser target relevant audience. Incorporating winning strategies, this research paper will allow you to better organize, analyze and apply data in every operation.
This was a presentation given at the Nomadic Marketing seminar in Johannesburg, South Africa, focusing on measurement and web analytics. It offers a simple model of how to think about measurement moving toward behavioural targeting. www.cambrient.com | www.technomadicmarkets.com
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
Missed BrightonSEO or want to catch up and look through all the awesome stuff that you've learned today? We've got exactly what you need - here are the main highlights of today's conference!
Similar to Nkateko Mongwe | Inspiring Data Scientist | 2021 (20)
Unleashing the Power of Data_ Choosing a Trusted Analytics Platform.pdfEnterprise Wired
In this guide, we'll explore the key considerations and features to look for when choosing a Trusted analytics platform that meets your organization's needs and delivers actionable intelligence you can trust.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
1. Three things I want in LIFE:
1) Experience thingsfully.
2) Do things I find joy in.
3) Keepingpursuing my purpose.
Three skills I want to learn this YEAR:
1) Python for data programming.
2) Coding with‘R’.
3) ProducingwithReason,FL&Cubase
Three things I am BAD AT:
1) BADbeingabad friend,Ican’tbe one.
2) Perfectionist; I cannot accept
below-average work.
3) I needto learnto communicate better.
Three things I BELIEVE in:
1) Treatothersthe wayyouwant
tobe treated.
2) Always push to be the best you.
3) Your value is seen by those least
expected.
The picture above: Me at grade one; primary in Polokwane;
Limpopo.
Favorite Brand: APPLE; Favorite Music: Hip Hop
Favorite Business Icon: Steve Jobs; Favorite Artist: Nasir Jones
Favorite Icon: My Dad; Robert Mongwe
ALittleMoreAboutMe| NkatekoMongwe
Threethingsmanydon’tknowABOUTME: Three things I am PROUD of:
1) Middle name is John.
2) Nkatekomeansblessings.
3) Iamthelastbornoffoursons.
1) Digital Fanta, the Afropolitan feature.
2) My SABC LIVE TV interview.
3) My passion for data; growth in data
career.
Three things I want to achieve this YEAR:
1) Exercise; gym; run often
2) Study management& leadership.
3) Represent myfamily
Three things I am GOOD AT:
1) Critical thinking in detail.
2) Analysis of large data sets.
3) Explain complex subject matters.
2. Vision Statement
InspiredtobeaDataScientistwithinthemarketing;media; advertising;digital;
research environment.
Currently,Iamaresourcethatinnovates,pioneers&implementstheimportance
of making informed decisions for marketing to media strategy, planning, research,
and campaignreporting.
As a thought leader; I am committed to…
1. Drivingandleadingthe dataagendaacross thecompany &industry.
2. Utilizeinnovativeinitiativestoexciteinspireandmotivatedatamaturity
within the agency environment. visualization and layout.
3. Use data modeling techniques to automate analysis, which will take more
time forinsights.
“Anyonecanreportondatabutonlythespecializedexpertisecanpickup
insights from analysis ”
My beliefs on data are…
1. Data should provide insights that answer why things happen or certain
thingshappen.IdobelievethatDataanalysisprovidesthepatternandthe
insights suggest theWhy?
2. Askthecorrectquestionstomeasurethecorrectanswers.AquoteIstated
meaningyoucan’tprovideinsightsfromdata pointsthatwerenotcollected.
3. Dataisthecentralrootingbaseandoverallviewformarketresearchand
insights.
1.
Ad &
Martech
inspired
Six
Vision+Strategy
Pillars
Data *Analytics* Insights
4.
Ensure
functional
reliability
acrossthe
agency.
TheVision…
3. Three data, insights & analytics trends for 2021.
1# Hyper Personalization going mainstream
Accordingtoresearch,consumersrespondbettertoadvertisingwhenthe
contentisspeakingtothemdirectly.Asfirst-partydatagains,momentum,
and consumerhabits&behaviorschangetoremainrelevantmarketers
needto personalize marketing massaging content.
2# Faster agile insights
Traditional primary research collection to delaying the decision-making process
duetotime.This iswhere theAI&MLindataanalytics becomes powerful
throughprovidinginsightsinreal-time.Inafast-pacedbusinessenvironment,
this is a competitive advantage.
3# Increased demand for value
Thechallengeofdataandanalyticsistoprovidesustainablevaluetothe
business.The demand will continue to increase as more as more firms see the
needandvalueofdata.Howtodesignthedataoutputtogeneraterevenue?
Althoughmanyfirmsarerealizingthevalueofdataanalytics,theysaythat
providing value is one of their top three biggest challenges.
Adapttechtoolsthatautomatethedataprocesstogivemoretimefor
unearthing insights that matter.
Essentials tolayout
1. Measure the right variables.
2. Automate operationalprocesses.
3. Strategize insights to provide value.
AccordingtoGather,marketingteamsareoverwhelmedbythevolumeof
data they have to analyze.
How will Data look like in 2021 Data Philosophy
“Withoutdata,youuseyourgut
and
instinct,withdatawemake
educatedinformeddecisions”
4. 1. Digital is where consumers are. 66% of the SouthAfrican population access the internet weekly. Of the total internet population,almost
40%arefrequentsocialmediausers.Incomparisontoothermediatypes,theonlineuniversespendsmoretimeonthenetdaily.The
averagetimespentusingtheinternetisaround09H22M.Bybeingwithinthedigitalenvironmentbrandsgettobewhereconsumersare.
(Source: GlobalWebIndex 2019; Establishment Survey 2020; We Are Social 2020)
2. Digitalempowerscreativecopycontent.Through digitalmarketing,thebrandcan test which advertisingcopy or messagingdoes their
customer prefer or are interested in. By deploying online sentiment trackers and analyzing metrics such as clicks and engagement rates,
canillustratewhichtypeofcontentiswellreceived.GoogleMarketingPlatformhasatoolnamedOptimizewhichservesaudiences
ads that are optimized according to preferred content.
3. Digitalenablespersonalization–peer-to-peermarketing.Digitalallowsbrandstouseadtechtoolstopersonalizecommunicationof
first-party customers. Consumers are most likely to engage with messaging when the content is personalized. In addition to
personalization, digitalenablesbrandstocollecttheircustomer’spersonalinformationthroughcompetitionsthatrequirepersonal
informationfrom participants.
RationaleforDigital
Reasons & benefits for utilizing Digital as part of a communication strategy.
5. What Insights and Recommendations
should answer
1. Which channel drives the best performance and why?
2. Which site drives thebest performance?
3. Which channel is least performing andWhy?
4. Which audience segment performed best?
5. Ist
h
ecampaignobjectiveachievedandifnotbyhow
far? (calculate metric surplus or shortfall)
6. Monitor performance, track data to objectives, conduct
analysis LIVE in real-time as the campaign is running.
7. Implementation standards set and tagging deployed? is
thecampaigndeliveringasplanned,anyconcerns?
8. Recommendations continuous
Campaign Intelligence Reporting
6. Of all the tools I have used: Excel is my base; I created my first interactive dashboard using MS Excel tricks and formulas;
Tools:
• Brandwatch(formerlyCrimsonHexagon)
• GoogleAnalytics;AdobeAnalytics
• Adobe Audience Manager
• GoogleTagManager;Tealium
• GoogleBigQuery;PowerBI;Tableau,
• Datorama;DataStudio;AppsFlyer;FireBase
• SurveyMonkey;Typeform;MailChimp;
• GWI;TGI;ES;AMPS;TAMS;RAMS;PAMS
• BrandAtlas;BrandMapp;FutureFacts
• Choices;Telmar;Transmit
• WARC; eMarketer;
Deliverables:
a) Broad insight into the characteristics of prospect and customer
audiences.
b) Planning, strategy, and audience segmentation, Segmentation
(for targeted marketing efforts and media planning).
c) Targeting and execution of various advertising, marketing and
media efforts.
d) Predictive modeling, measurement, media mix/campaign
spending attribution.
e) Consumer insights and market intelligence.
I believe the future of data is a HIGH tech super-advanced artificial intelligence & machine
learning.
Working with streams & streams of data. Tandus processes should be eliminated by the tech.
Knowledge & Expertise
7. 1. Data Leadership:
I have accumulated refined skills in
understanding & presenting data. From
methodologytoanalyticaldatapoint
tagging. All-round expertise in the
construct ofdata.
What I will do
1. Lead Digital Data role
2. Presentinsights to execs, monthly.
3. Drive value to stakeholders.
4. Assist overall Marketing and Digital
Marketingstrategydevelopment.
5. Represent in industry boards such as
IAB,PRC,etc.toupliftthedigital
standards within thecompany.
2. Data Analysis:
I have a strong ability to read data
patternstouncoverpertinentinsights.
Learnedovertheyearstolookbeyondthe
numbers to find reasons for what the
numbers indicate.
What I will do
1. Conduct deep-dive analysis into
large data sets.
2. Icanbuilddatamodelsforpredictive
analytics.
3. I use smart data analysis that provides
an interpretation of an insight.
4. Cross-examine data points to
forecast trends and screen anomalies.
5. Discover patterns within regressive data
3. Data Maturity:
I can implement marketing &
advertisingtechnologysolutions.Data
engineering principles of pulling datafrom
differentsourcestoa single view.
What I will do
1. Build dashboards populating data for
single viewanalysis.
2. Securitize any technical issues
concerning datastreaming.
3. Design automated reporting systems for
quick helicopteranalysis.
4. Build audience segmentation
fundamentalsto be used across accounts
or clients.
5. Lead, implement data technology.
SmartDataequalsSmarterbusinessdecisions
8. Overall Campaign Performance | Business Unit
Performance byChannel
Overview Channel Performance
Channe
l
Site Spend Impressions Clicks CTR
%
CPM Engagements Eng. Rate
%
CPE Conv (Com) CPA
(Com)
Totals
Overall Campaign Performance | Business Unit
Performance by Campaign
Overview Campaign Performance
Campaign Spend Impressions Clicks CTR
%
CPM Engagements Eng. Rate % CPE Conv (Com) CPA (Com)
Totals
Examples of Digital Campaign Reporting
-Analyzecampaigndatatoprovideinsightsonperformance.
Campaign objective, delivery issues, creative optimization, targeting audiences,and consumer insights or habits are what I
need
to understand to provide relevant insights.
9. Icon Definition Use
Google
DoubleClick
An advertising display tool that supports ad-serving and ad management. This is where digital marketing campaigns will be managed. It can run programmatic display campaigns
at scale through a CPM media buying model.
Google AdWords
Is used to manage paid search campaigns. It is a Google product that can interact with Google Analytics allowing search campaign reporting to match with web traffic analytics.
Remarketing web visitors by the keywords when they search online. Showing customer intent and interest as the first point on the customer purchase journey.
Google Tag
Manager
Every action on a website should be tracked and tagged. Tag Manager is a Google product that also allows interaction with Google Analytics enabling analytics tracking on
every action customers make on a website.
Creative Cloud
(DAM)
Being able to create a set number of creative artworks through agility. Personalization will be enabled and creative lead time will be minimized. Creative artwork output in real
time.
WordPress (CMS)
Publishing content online and managing owned media through a content management capability. Combing SEO +paid search and content publishing through owned media
creates an omnichannel experience for customers. Keywords on content web pages merged with SEO & PPCcopy.
Dataroma (MA)
Tracking campaign performance and ensuring digital marketing campaigns are performing at required and planned schedules. A dashboard that combines all digital campaign
reporting in one view supporting a central view of digital campaign performance.
Data Studio (MA)
Marketing analytics providing intelligence on web + campaign performance. A Google product that supports the interaction with other tools within G-Suite. Using analytics to build
marketing campaigns and recommending quantified feedback.
Google Analytics
(Web)
Tracking web traffic and user behavior. Through analytics provides first-party customer data that drives a better understanding of customer behavior.
AppsFlyer (App) Allowing tracking of mobile apps and supporting analytics on campaigns that have mobile attribution. Using SDK's to track app customer user behavior.
Trello Automating the admin and manual functions within the scope implementation campaigns. Briefing automation and notification reminders.
DoubleVerify Meeting the standards of viewable display ads and ensuring their delivery in safe online environments.
MailChimp
(Mailers)
Delivering emails and designing the content scope to fit the preferences of customers.
Hootsuite (Social)
Social media campaign management and social listening. Enabling the right conversation at the right time when consumers are talking about the pressing topics.
HubSpot (eCRM) A CRM platform where customer data is stored and used for marketing and tailoring messages to speak to customers personally.
Facebook Ads
Manager
Allows marketers to custom build audiences and serve Facebook & Instagram adverts to them. Facebook A. I serve a creative copy to best performing targeting sets that engage
or converts on set objectives.
Jivox (DCO) Delivery of personalized creative messaging to first-party customers through meeting a set standard of triggers.
Neustar Multi touchpoint attribution understanding how customers convert through which digital channel and why.