It's easy to think ad spend is just for the big brands but making informed purchase decisions benefits every business. The truth is social media channels are making advertising accessible to large and small businesses alike. Once you learn how to plan, create, and position your ads to your target audience, you’ll have a much smoother time proving the ad campaign’s ROI to your stakeholders. Now that the previous session covered the basics, you probably have an idea of where you want to implement your strategy. However, paid social isn’t the same on every network. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. In this paid social masterclass, we’ll break down how to use paid to the benefit of your brand and the metrics to huddle around. You’ll learn: How to structure your audiences for ROI measurement To retarget or not: What does your data tell you Using data to reach your decision-makers Watch On-Demand: https://www.falcon.io/cmp/roi-resources/