To conduct qualitative research, one must first decide on a research question that explores the reasons behind people's behaviors or beliefs. A literature review of previous work related to the research question and topic is then required. The researcher must evaluate if qualitative research is appropriate by determining if the question can be answered beyond a simple yes or no. Depending on the chosen qualitative methodology, data collection techniques may include interviews, observations, or documents. Once collected, the data must be analyzed to address the research question and identify any theories. Finally, the research is written up thoroughly explaining the question, methodology, and data analysis.

1. How to do Qualitative Research
V I S I E ' S I N F O G R A P H I C
Source:
https://www.wikihow.com/Do-Qualitative-Research
1.) DECIDE ON A QUESTION YOU
WANT TO STUDY
To do a qualitative research, your question should explore
reasons for why people do things or believe in something
2.) DO A LITERATURE REVIEW
A literature review is a process of studying what others have
written about your research question and particular topic.
3.) EVALUATE WHETHER QUALITATIVE
RESEARCH IS THE RIGHT FIT
Qualitative methods are useful when a question cannot be
answered by a simple 'yes' or no' hypothesis.
4.)CONSIDER YOUR IDEAL
SAMPLING SIZE
Qualitative research methods don't rely as heavily on large
sample sizes as quantitative methods, but they can still yield
important insights and findings
5.)CHOOSE A QUALITATIVE
RESEARCH METHODOLOGY
The design of qualitative research is the most flexible of all
the experimental techniques
6.) COLLECT YOUR DATA
Each of the research methodologies has uses one or more
techniques to collect empirical data. The form of data
collection will depend on the research methodology.
7.) ANALYZE YOUR DATA
Once you have collected your data, you can begin to
analyze it and come up with answers and theories to your
research question
8.) WRITE UP YOUR RESEARCH
You will want to make sure that your purpose for your
research question is compelling and that you explain your
research methodology and analysis in detail.