This document discusses the differences between quantitative and qualitative research approaches. Quantitative research is deductive and seeks to test hypotheses through objective measurement, while qualitative research is inductive and aims to understand peoples' perspectives through exploration. Some key differences covered include quantitative research being detached while qualitative involves the researcher, quantitative focusing on variables while qualitative focuses on processes, and quantitative generalizing findings versus qualitative not seeking to generalize. Examples of methods are provided for each approach.