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How To Develop A Successful Casual Social Game


                      Rajat Agarwalla
                          Co-Founder
                         RJ Softwares
• Introduction To Casual Social Games
• Building Your Casual Social Game
  • Skills Required
  • Game Selection
  • Social Integration
  • Development
  • Launch & Marketing
  • Scaling
• Q&A

Learning by knowledge sharing
INTRODUCTION TO CASUAL SOCIAL GAMES




Learning by knowledge sharing
INTRODUCTION TO CASUAL SOCIAL GAMES

• … Along Came Facebook
• Social Games
• Inspiring Success Stories
    •    Zynga, Draw Something, Playdom, Wooga
• Potential In India




Learning by knowledge sharing
BUILDING YOUR CASUAL SOCIAL GAME




Learning by knowledge sharing
SKILLS REQUIRED

• UI Design
    •    Character & Level Design
• Programming
    •    Web, Desktop or, Mobile
• QA / Testing
• Feedback Analysis



Learning by knowledge sharing
GAME CHARACTERISTICS

• Mass Appeal
    •    Angry Birds
• Simple Rules, No Special Skills
    •    Farmville
• Playing Time Per Session
    •    Lexulous
• Multiple Levels, Increasing Difficulty, Surprises
    •    Angry Birds


Learning by knowledge sharing
SOCIAL INTEGRATION

• Finding Players
    •    Lexulous, Zynga Poker, Tetris Battle
• Achievements & Bragging Rights
    •    Farmville, Tetris Battle
• Referrals & Gifts
    •    Farmville, Tetris Battle
• Leaderboards & Levels
    •    Zynga Poker, Tetris Battle


Learning by knowledge sharing
DEVELOPMENT

•   Select Appropriate Launch Platform
•   Follow Best Practices
•   Build Fast, Release Faster
•   Incorporate User Feedback




Learning by knowledge sharing
LAUNCH & MARKETING

• Presence In AppStores
• Social Channels For Publicity
    •    Twitter, Facebook & G+ Pages
• Paid Campaigns
  • Pay Per Click
  • Cost Per Install



Learning by knowledge sharing
SCALING

• Games In The Cloud
    •    Amazon, Google App Engine




Learning by knowledge sharing
QUESTIONS?




Learning by knowledge sharing

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How to develop a successful casual social game by Rajat agarwalla

  • 1. How To Develop A Successful Casual Social Game Rajat Agarwalla Co-Founder RJ Softwares
  • 2. • Introduction To Casual Social Games • Building Your Casual Social Game • Skills Required • Game Selection • Social Integration • Development • Launch & Marketing • Scaling • Q&A Learning by knowledge sharing
  • 3. INTRODUCTION TO CASUAL SOCIAL GAMES Learning by knowledge sharing
  • 4. INTRODUCTION TO CASUAL SOCIAL GAMES • … Along Came Facebook • Social Games • Inspiring Success Stories • Zynga, Draw Something, Playdom, Wooga • Potential In India Learning by knowledge sharing
  • 5. BUILDING YOUR CASUAL SOCIAL GAME Learning by knowledge sharing
  • 6. SKILLS REQUIRED • UI Design • Character & Level Design • Programming • Web, Desktop or, Mobile • QA / Testing • Feedback Analysis Learning by knowledge sharing
  • 7. GAME CHARACTERISTICS • Mass Appeal • Angry Birds • Simple Rules, No Special Skills • Farmville • Playing Time Per Session • Lexulous • Multiple Levels, Increasing Difficulty, Surprises • Angry Birds Learning by knowledge sharing
  • 8. SOCIAL INTEGRATION • Finding Players • Lexulous, Zynga Poker, Tetris Battle • Achievements & Bragging Rights • Farmville, Tetris Battle • Referrals & Gifts • Farmville, Tetris Battle • Leaderboards & Levels • Zynga Poker, Tetris Battle Learning by knowledge sharing
  • 9. DEVELOPMENT • Select Appropriate Launch Platform • Follow Best Practices • Build Fast, Release Faster • Incorporate User Feedback Learning by knowledge sharing
  • 10. LAUNCH & MARKETING • Presence In AppStores • Social Channels For Publicity • Twitter, Facebook & G+ Pages • Paid Campaigns • Pay Per Click • Cost Per Install Learning by knowledge sharing
  • 11. SCALING • Games In The Cloud • Amazon, Google App Engine Learning by knowledge sharing