Why Game Publishing is Broken and how We Can Fix It Together

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Game publishing evolved long ago when they were a necessity. Digital publishers of today are offering game dev tools, insights and user profiling that are mainly based on their size. If small game developers would apply a "shared economy" approach to game publishing we have a chance of creating together, better tools, more insights and bigger success for anyone involved.

Technology Entertainment & Humor

How Applying Shared Economy Approach Can Fix It
GAME PUBLISHING

• Open source company
• Community of 10,000 Devs
• Free to Play Framework
DO MORETOGETHER

ABOUT ME - YANIV NIZAN
ENGAGEMENT, RETENTION, MONETIZATION
eyeview - MonetizeVideos
INTENTclick - Blog Monetization
SOOMLA - Game Monetization

PUBLISHING
IN PASTTIMES
Putting CDs on Shelves

PUBLISHERS INTHE PAST
• Had means to make CDs and put them in boxes
• Had relationships with retailers
• No way to succeed without them

DIGITAL PUBLISHING
What is today's shelf space?

WHO DOMINATES
• Self published studio gets to the top charts
Self Published / Indie
Big Publisher

• Knowing what to measure and optimize
• Identifying the right time to push the throttle
• Development tools and frameworks
• Know how - how to build addictive games
• Insights - what audiences ﬁt what game
• Adapting gameplay to different personas
dev tools
benchmarks
user proﬁles
PUBLISHING IN FREE 2 PLAY

PUBLISHERS' ADVANTAGE
Publisher data:
100 Games
100M end users
Indie data:
1-5 games
100K end users
1,000 times more know how and insights

BUT IF 10,000 INDIES JOIN
10K Indies:
10K-50K Games
1B end users
Indie data
Indie data joined
Publisher data

SHARED ECONOMY
Global trend empowering people

More rooms in shared
apartments than in hotels
Crowds can be a big
source of funding
Code share by developers
allows building great things
SHARED ECONOMY

GAME DEVTIME
• It's time to build technologies together
• It's time to share game insights and data
• It's time for shared publishing

SHARED PUBLISHING
Vision of a Smarter Game Development

COMMUNITY TOOLS
Develop once Instead of 10,000 times

POWER OF STANDARD
• Game meta data in the same language
• Compare with others
• Leverage the wisdom of the community

POWER OF SHARED DATA
• Benchmark FB ratio against other games?
• What did other games do to improve?
• Did my users connect in other games?
• What triggered them to connect?

At the beginning of the indie gaming revolution, and just after the shareware trend, I wanted to expand on my previous experience in running content sites related to classic and next-generation gaming. StoneWall Interactive, which was at the time an upcoming indie game developer, provided me with that opportunity. This included some UI graphics design, a re-design of the website, PR and Media coverage and merchandising; essentially creating a wave of buzz over Celestial Mage, which at the time was their flagship game. Here are the details.

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