SlideShare a Scribd company logo
Maintaining longevity
of an SNS game
(based on Sky Garden)




By FireBat Studio
NhựtNM, Game Design Specialist
Main contents
• History
• Statistics
• 7 techniques to Maintaining
  longevity of the Sky Garden
  game
• Achievements
History
• Heading towards farming for its popularity to ZingMe
  users.
• Success of many farming games out there.

• Start: 04/2010
• Closed beta: 08/2010
• Open beta: 12/2010
• Incident on
  5/2011: server
  error, data saved
  >80%.
• 8, 9, 10/2011: Sky
  Garden greatly
  affected by the
  outbreak of new
  games on Zingme.
• 11/2011: Standing
  up of Sky Garden
  up to now.
Statistics
• Total users: 9,479,170
• TOP on ZingMe (27/6/2012)




• 100 updated versions during 20 months running
Revenue chart
Tips and tricks that help
 Sky Garden “live long”
Build short-term
and long-term objectives
• Level up to open new floor; Achieve beautiful plants and pot
  plants with terrific features.
• Reaching each group of levels unlocks a new exciting feature:
   – Golden Chicken laying Golden Eggs at level 45
   – The Golden Castle can be built from level 120
   – Achievements
   – What’s next? The Golden Castle with a brand new
     gameplay
A lot of features to keep users busy
• Addictive mini games:
   – Pika-Mây
   – Paper Scissor Hammer
   – Zombies Smasher
• Users keep coming back for
  Loyalty Gifts.
• Rewards for adding a lot of
  friends.
Community build up
• Prioritizing to build a huge
  community group from the
  very beginning.
   – Official channel.
   – Fan clubs.
• Hosting offline competitions:
  pot design, idea
  contribution...
• Sponsoring rewards even for
  competitions made by fans.
Responsive support
• Slogan “Games by Gamers”, always listen to users and
  change to adapt to users’ needs. (Ex: The Magic Bean)
• TOP 100 brings VIP users to hall of fame and special
  care.
• Diversified supporting channel.
Create new events
and new emotions
• Luck controls every activity
• New and creative events
Change look and feel
• Bring new feelings to users;
• Oriented to more casual and friendly features.
Create value in game
•   Super pots, ultra pots, extremely challenging to collect.
•   A market place for PvP trading.
•   Price fixed by users and agreed by users.
•   Users can sell those items they do not need.
Sky Garden overseas
•At the end of 2011, Sky Garden was successfully exported to
3 social networks :QQ Zone and Weibo(China) and Yahoo
Mobage(Japan).
•Sky Garden won the Sao Khue Award in 2011.
•More than 3million users per month in China.
Maintaining longevity of an SNS game (basing on Sky Garden)

More Related Content

What's hot

Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
David Piao Chiu
 
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
David Piao Chiu
 
Non stop company-intro
Non stop company-introNon stop company-intro
Non stop company-intro
Henric Suuronen
 
The perfect store cc
The perfect store ccThe perfect store cc
The perfect store cc
Yaniv Nizan
 
R2 Games F2P Monetization Presentation (Dec 2015 Montevideo GameLab)
R2 Games F2P Monetization Presentation (Dec 2015 Montevideo GameLab)R2 Games F2P Monetization Presentation (Dec 2015 Montevideo GameLab)
R2 Games F2P Monetization Presentation (Dec 2015 Montevideo GameLab)
David Piao Chiu
 
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
Kongregate
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
David Piao Chiu
 
How to Make Your Games More Suitable for the Chinese Market | Gary Huang
How to Make Your Games More Suitable for the Chinese Market | Gary HuangHow to Make Your Games More Suitable for the Chinese Market | Gary Huang
How to Make Your Games More Suitable for the Chinese Market | Gary Huang
Jessica Tams
 
Game Biz-Dev Party (GBDPxSEOUL) 2012
Game Biz-Dev Party (GBDPxSEOUL) 2012Game Biz-Dev Party (GBDPxSEOUL) 2012
Game Biz-Dev Party (GBDPxSEOUL) 2012
GAMENEXT Works
 
Killer Benefits of HTML5 in Games
Killer Benefits of HTML5 in GamesKiller Benefits of HTML5 in Games
Killer Benefits of HTML5 in Games
Henric Suuronen
 
HERO DEFENSE Mobile Pitch
HERO DEFENSE Mobile PitchHERO DEFENSE Mobile Pitch
HERO DEFENSE Mobile Pitch
Matt Rider
 
Endless frontier summary_global_2016
Endless frontier summary_global_2016Endless frontier summary_global_2016
Endless frontier summary_global_2016
Ekkorr
 
Designing for live ops
Designing for live opsDesigning for live ops
Designing for live ops
Crystin Cox
 
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
David Piao Chiu
 
Intro to live ops
Intro to live opsIntro to live ops
Intro to live ops
Crystin Cox
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
David Piao Chiu
 
How to develop a successful casual social game by Rajat agarwalla
How to develop a successful casual social game by Rajat agarwallaHow to develop a successful casual social game by Rajat agarwalla
How to develop a successful casual social game by Rajat agarwalla
NASSCOM
 
How to publish your indie game
How to publish your indie gameHow to publish your indie game
How to publish your indie game
Laura Bularca
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
David Piao Chiu
 
Rovio: Angry Birds: Behind The Scenes
Rovio: Angry Birds: Behind The ScenesRovio: Angry Birds: Behind The Scenes
Rovio: Angry Birds: Behind The Scenes
DevGAMM Conference
 

What's hot (20)

Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
R2 Games F2P Monetization Presentation and Clicker Heroes Case Study: Best Pr...
 
Non stop company-intro
Non stop company-introNon stop company-intro
Non stop company-intro
 
The perfect store cc
The perfect store ccThe perfect store cc
The perfect store cc
 
R2 Games F2P Monetization Presentation (Dec 2015 Montevideo GameLab)
R2 Games F2P Monetization Presentation (Dec 2015 Montevideo GameLab)R2 Games F2P Monetization Presentation (Dec 2015 Montevideo GameLab)
R2 Games F2P Monetization Presentation (Dec 2015 Montevideo GameLab)
 
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
Building Games for the Long Term: Pragmatic F2P Guild Design (GDC Europe 2013)
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
How to Make Your Games More Suitable for the Chinese Market | Gary Huang
How to Make Your Games More Suitable for the Chinese Market | Gary HuangHow to Make Your Games More Suitable for the Chinese Market | Gary Huang
How to Make Your Games More Suitable for the Chinese Market | Gary Huang
 
Game Biz-Dev Party (GBDPxSEOUL) 2012
Game Biz-Dev Party (GBDPxSEOUL) 2012Game Biz-Dev Party (GBDPxSEOUL) 2012
Game Biz-Dev Party (GBDPxSEOUL) 2012
 
Killer Benefits of HTML5 in Games
Killer Benefits of HTML5 in GamesKiller Benefits of HTML5 in Games
Killer Benefits of HTML5 in Games
 
HERO DEFENSE Mobile Pitch
HERO DEFENSE Mobile PitchHERO DEFENSE Mobile Pitch
HERO DEFENSE Mobile Pitch
 
Endless frontier summary_global_2016
Endless frontier summary_global_2016Endless frontier summary_global_2016
Endless frontier summary_global_2016
 
Designing for live ops
Designing for live opsDesigning for live ops
Designing for live ops
 
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
DavidPChiu Kongregate - Maximizing Player Retention and Monetization in Free-...
 
Intro to live ops
Intro to live opsIntro to live ops
Intro to live ops
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
How to develop a successful casual social game by Rajat agarwalla
How to develop a successful casual social game by Rajat agarwallaHow to develop a successful casual social game by Rajat agarwalla
How to develop a successful casual social game by Rajat agarwalla
 
How to publish your indie game
How to publish your indie gameHow to publish your indie game
How to publish your indie game
 
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
Kongregate - Maximizing Player Retention and Monetization in Free-to-Play Gam...
 
Rovio: Angry Birds: Behind The Scenes
Rovio: Angry Birds: Behind The ScenesRovio: Angry Birds: Behind The Scenes
Rovio: Angry Birds: Behind The Scenes
 

Viewers also liked

Strusoft Impact Precast Software - Malmo Congress Concert and Hotel
Strusoft Impact Precast Software - Malmo Congress Concert and HotelStrusoft Impact Precast Software - Malmo Congress Concert and Hotel
Strusoft Impact Precast Software - Malmo Congress Concert and Hotel
actint
 
Chợ ứng dụng thuần Việt
Chợ ứng dụng thuần ViệtChợ ứng dụng thuần Việt
Chợ ứng dụng thuần Việt
action.vn
 
Scrum model in game development
Scrum model in game developmentScrum model in game development
Scrum model in game development
action.vn
 
2D art for real time 3D web game
2D art for real time 3D web game2D art for real time 3D web game
2D art for real time 3D web game
action.vn
 
I want to be a GUI designer- gamer usability and designer mission
I want to be a GUI designer- gamer usability and designer missionI want to be a GUI designer- gamer usability and designer mission
I want to be a GUI designer- gamer usability and designer mission
action.vn
 
Data-centric Design & Operation in Social game
Data-centric Design & Operation in Social gameData-centric Design & Operation in Social game
Data-centric Design & Operation in Social game
action.vn
 
A Practical Architecture Design for MMO Casual Game
A Practical Architecture Design for MMO Casual GameA Practical Architecture Design for MMO Casual Game
A Practical Architecture Design for MMO Casual Game
action.vn
 

Viewers also liked (7)

Strusoft Impact Precast Software - Malmo Congress Concert and Hotel
Strusoft Impact Precast Software - Malmo Congress Concert and HotelStrusoft Impact Precast Software - Malmo Congress Concert and Hotel
Strusoft Impact Precast Software - Malmo Congress Concert and Hotel
 
Chợ ứng dụng thuần Việt
Chợ ứng dụng thuần ViệtChợ ứng dụng thuần Việt
Chợ ứng dụng thuần Việt
 
Scrum model in game development
Scrum model in game developmentScrum model in game development
Scrum model in game development
 
2D art for real time 3D web game
2D art for real time 3D web game2D art for real time 3D web game
2D art for real time 3D web game
 
I want to be a GUI designer- gamer usability and designer mission
I want to be a GUI designer- gamer usability and designer missionI want to be a GUI designer- gamer usability and designer mission
I want to be a GUI designer- gamer usability and designer mission
 
Data-centric Design & Operation in Social game
Data-centric Design & Operation in Social gameData-centric Design & Operation in Social game
Data-centric Design & Operation in Social game
 
A Practical Architecture Design for MMO Casual Game
A Practical Architecture Design for MMO Casual GameA Practical Architecture Design for MMO Casual Game
A Practical Architecture Design for MMO Casual Game
 

Similar to Maintaining longevity of an SNS game (basing on Sky Garden)

Maintaining longevity of an SNS game (based on Sky Garden)
Maintaining longevity of an SNS game (based on Sky Garden) Maintaining longevity of an SNS game (based on Sky Garden)
Maintaining longevity of an SNS game (based on Sky Garden)
we20
 
Maintaining longevity of sns game
Maintaining longevity of sns gameMaintaining longevity of sns game
Maintaining longevity of sns game
Son Aris
 
InGyre Deck
InGyre DeckInGyre Deck
InGyre Deck
Alexander Dadashev
 
GDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesGDC Mobile Social Freemium Games
GDC Mobile Social Freemium Games
Oscar Clark
 
Gdcsf 2012 presentation
Gdcsf 2012 presentationGdcsf 2012 presentation
Gdcsf 2012 presentation
PapayaMobile
 
Game monetization
Game monetizationGame monetization
Game monetization
LFIDevelopment
 
F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)
Kongregate
 
Intro to liveops
Intro to liveopsIntro to liveops
Intro to liveops
Crystin Cox
 
Gameathon UK Windows 8 Lecture
Gameathon UK  Windows 8 Lecture Gameathon UK  Windows 8 Lecture
Gameathon UK Windows 8 Lecture
Lee Stott
 
Papaya 10 Social Design Tips
Papaya 10 Social Design TipsPapaya 10 Social Design Tips
Papaya 10 Social Design Tips
Oscar Clark
 
Creating digital games for brands
Creating digital games for brandsCreating digital games for brands
Creating digital games for brands
nickshadbolt
 
Top 10 Social Tips
Top 10 Social TipsTop 10 Social Tips
Top 10 Social Tips
PapayaMobile
 
Learning from the Latest Generation of Online Games?
Learning from the Latest Generation of Online Games?Learning from the Latest Generation of Online Games?
Learning from the Latest Generation of Online Games?
Andy Fawkes
 
Marketing Games in 2016
Marketing Games in 2016Marketing Games in 2016
An overview of online social games
An overview of online social gamesAn overview of online social games
An overview of online social games
Saad Hamid
 
Kongregate Mobile Publishing Program
Kongregate Mobile Publishing ProgramKongregate Mobile Publishing Program
Kongregate Mobile Publishing Program
DavidKongregate
 
GameStop Campaign
GameStop CampaignGameStop Campaign
GameStop Campaign
hughdrew13
 
GameZBoost White Label Gaming Platform
GameZBoost White Label Gaming PlatformGameZBoost White Label Gaming Platform
GameZBoost White Label Gaming Platform
GameZBoost
 
Mobile gaming market 2013
Mobile gaming market 2013Mobile gaming market 2013
Mobile gaming market 2013
Ken Leaver
 
Papaya Winning Business Models
Papaya Winning Business ModelsPapaya Winning Business Models
Papaya Winning Business Models
Oscar Clark
 

Similar to Maintaining longevity of an SNS game (basing on Sky Garden) (20)

Maintaining longevity of an SNS game (based on Sky Garden)
Maintaining longevity of an SNS game (based on Sky Garden) Maintaining longevity of an SNS game (based on Sky Garden)
Maintaining longevity of an SNS game (based on Sky Garden)
 
Maintaining longevity of sns game
Maintaining longevity of sns gameMaintaining longevity of sns game
Maintaining longevity of sns game
 
InGyre Deck
InGyre DeckInGyre Deck
InGyre Deck
 
GDC Mobile Social Freemium Games
GDC Mobile Social Freemium GamesGDC Mobile Social Freemium Games
GDC Mobile Social Freemium Games
 
Gdcsf 2012 presentation
Gdcsf 2012 presentationGdcsf 2012 presentation
Gdcsf 2012 presentation
 
Game monetization
Game monetizationGame monetization
Game monetization
 
F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)F2P Design Crash Course (Casual Connect Kyiv 2013)
F2P Design Crash Course (Casual Connect Kyiv 2013)
 
Intro to liveops
Intro to liveopsIntro to liveops
Intro to liveops
 
Gameathon UK Windows 8 Lecture
Gameathon UK  Windows 8 Lecture Gameathon UK  Windows 8 Lecture
Gameathon UK Windows 8 Lecture
 
Papaya 10 Social Design Tips
Papaya 10 Social Design TipsPapaya 10 Social Design Tips
Papaya 10 Social Design Tips
 
Creating digital games for brands
Creating digital games for brandsCreating digital games for brands
Creating digital games for brands
 
Top 10 Social Tips
Top 10 Social TipsTop 10 Social Tips
Top 10 Social Tips
 
Learning from the Latest Generation of Online Games?
Learning from the Latest Generation of Online Games?Learning from the Latest Generation of Online Games?
Learning from the Latest Generation of Online Games?
 
Marketing Games in 2016
Marketing Games in 2016Marketing Games in 2016
Marketing Games in 2016
 
An overview of online social games
An overview of online social gamesAn overview of online social games
An overview of online social games
 
Kongregate Mobile Publishing Program
Kongregate Mobile Publishing ProgramKongregate Mobile Publishing Program
Kongregate Mobile Publishing Program
 
GameStop Campaign
GameStop CampaignGameStop Campaign
GameStop Campaign
 
GameZBoost White Label Gaming Platform
GameZBoost White Label Gaming PlatformGameZBoost White Label Gaming Platform
GameZBoost White Label Gaming Platform
 
Mobile gaming market 2013
Mobile gaming market 2013Mobile gaming market 2013
Mobile gaming market 2013
 
Papaya Winning Business Models
Papaya Winning Business ModelsPapaya Winning Business Models
Papaya Winning Business Models
 

More from action.vn

Bao cao tai nguyen Internet VN 2013
Bao cao tai nguyen Internet VN 2013Bao cao tai nguyen Internet VN 2013
Bao cao tai nguyen Internet VN 2013
action.vn
 
ComScore - Southeast Asia Digital Future in Focus 2013
ComScore - Southeast Asia Digital Future in Focus 2013ComScore - Southeast Asia Digital Future in Focus 2013
ComScore - Southeast Asia Digital Future in Focus 2013
action.vn
 
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012
action.vn
 
Toan canh thuong mai dien tu 2012
Toan canh thuong mai dien tu 2012Toan canh thuong mai dien tu 2012
Toan canh thuong mai dien tu 2012action.vn
 
White book 2012 - Các vấn đề thương mại/đầu tư và kiến nghị
White book 2012 - Các vấn đề thương mại/đầu tư và kiến nghịWhite book 2012 - Các vấn đề thương mại/đầu tư và kiến nghị
White book 2012 - Các vấn đề thương mại/đầu tư và kiến nghịaction.vn
 
Amazon Annual Report
Amazon Annual ReportAmazon Annual Report
Amazon Annual Report
action.vn
 
HIGH IMPACT ENTREPRENEURS
HIGH IMPACT ENTREPRENEURSHIGH IMPACT ENTREPRENEURS
HIGH IMPACT ENTREPRENEURS
action.vn
 
Bao cao EBI TMDT 2012
Bao cao EBI TMDT 2012Bao cao EBI TMDT 2012
Bao cao EBI TMDT 2012
action.vn
 
VC-Corp Intro
VC-Corp IntroVC-Corp Intro
VC-Corp Intro
action.vn
 
Mobile Trends: Cơ hội còn bỏ ngỏ
Mobile Trends: Cơ hội còn bỏ ngỏMobile Trends: Cơ hội còn bỏ ngỏ
Mobile Trends: Cơ hội còn bỏ ngỏ
action.vn
 
Mobile VAS market in Vietnam
Mobile VAS market in VietnamMobile VAS market in Vietnam
Mobile VAS market in Vietnam
action.vn
 
Vietnam’s Web in 2012
Vietnam’s Web in 2012Vietnam’s Web in 2012
Vietnam’s Web in 2012
action.vn
 
Mạng quảng cáo gia tăng hiệu quả cho quảng cáo hiển thị
Mạng quảng cáo gia tăng hiệu quả cho quảng cáo hiển thịMạng quảng cáo gia tăng hiệu quả cho quảng cáo hiển thị
Mạng quảng cáo gia tăng hiệu quả cho quảng cáo hiển thịaction.vn
 
IDC Q3 2012 Mobile Developer Report
IDC Q3 2012 Mobile Developer ReportIDC Q3 2012 Mobile Developer Report
IDC Q3 2012 Mobile Developer Report
action.vn
 
Why not to do a startup?
Why not to do a startup?Why not to do a startup?
Why not to do a startup?
action.vn
 
Mobiles share of the mix marketing evolution
Mobiles share of the mix marketing evolutionMobiles share of the mix marketing evolution
Mobiles share of the mix marketing evolution
action.vn
 
Khảo sát lứa tuổi Teen Việt Nam 2012
Khảo sát lứa tuổi Teen Việt Nam 2012Khảo sát lứa tuổi Teen Việt Nam 2012
Khảo sát lứa tuổi Teen Việt Nam 2012
action.vn
 
Creative design for mobile social game
Creative design for mobile social gameCreative design for mobile social game
Creative design for mobile social gameaction.vn
 
Balance in SNS by Energy
Balance in SNS by EnergyBalance in SNS by Energy
Balance in SNS by Energy
action.vn
 
Training and developing human resources in a game studio
Training and developing human resources in a game studioTraining and developing human resources in a game studio
Training and developing human resources in a game studio
action.vn
 

More from action.vn (20)

Bao cao tai nguyen Internet VN 2013
Bao cao tai nguyen Internet VN 2013Bao cao tai nguyen Internet VN 2013
Bao cao tai nguyen Internet VN 2013
 
ComScore - Southeast Asia Digital Future in Focus 2013
ComScore - Southeast Asia Digital Future in Focus 2013ComScore - Southeast Asia Digital Future in Focus 2013
ComScore - Southeast Asia Digital Future in Focus 2013
 
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012
comScore's Presentation Google's Think Digital Vietnam 11-Dec-2012
 
Toan canh thuong mai dien tu 2012
Toan canh thuong mai dien tu 2012Toan canh thuong mai dien tu 2012
Toan canh thuong mai dien tu 2012
 
White book 2012 - Các vấn đề thương mại/đầu tư và kiến nghị
White book 2012 - Các vấn đề thương mại/đầu tư và kiến nghịWhite book 2012 - Các vấn đề thương mại/đầu tư và kiến nghị
White book 2012 - Các vấn đề thương mại/đầu tư và kiến nghị
 
Amazon Annual Report
Amazon Annual ReportAmazon Annual Report
Amazon Annual Report
 
HIGH IMPACT ENTREPRENEURS
HIGH IMPACT ENTREPRENEURSHIGH IMPACT ENTREPRENEURS
HIGH IMPACT ENTREPRENEURS
 
Bao cao EBI TMDT 2012
Bao cao EBI TMDT 2012Bao cao EBI TMDT 2012
Bao cao EBI TMDT 2012
 
VC-Corp Intro
VC-Corp IntroVC-Corp Intro
VC-Corp Intro
 
Mobile Trends: Cơ hội còn bỏ ngỏ
Mobile Trends: Cơ hội còn bỏ ngỏMobile Trends: Cơ hội còn bỏ ngỏ
Mobile Trends: Cơ hội còn bỏ ngỏ
 
Mobile VAS market in Vietnam
Mobile VAS market in VietnamMobile VAS market in Vietnam
Mobile VAS market in Vietnam
 
Vietnam’s Web in 2012
Vietnam’s Web in 2012Vietnam’s Web in 2012
Vietnam’s Web in 2012
 
Mạng quảng cáo gia tăng hiệu quả cho quảng cáo hiển thị
Mạng quảng cáo gia tăng hiệu quả cho quảng cáo hiển thịMạng quảng cáo gia tăng hiệu quả cho quảng cáo hiển thị
Mạng quảng cáo gia tăng hiệu quả cho quảng cáo hiển thị
 
IDC Q3 2012 Mobile Developer Report
IDC Q3 2012 Mobile Developer ReportIDC Q3 2012 Mobile Developer Report
IDC Q3 2012 Mobile Developer Report
 
Why not to do a startup?
Why not to do a startup?Why not to do a startup?
Why not to do a startup?
 
Mobiles share of the mix marketing evolution
Mobiles share of the mix marketing evolutionMobiles share of the mix marketing evolution
Mobiles share of the mix marketing evolution
 
Khảo sát lứa tuổi Teen Việt Nam 2012
Khảo sát lứa tuổi Teen Việt Nam 2012Khảo sát lứa tuổi Teen Việt Nam 2012
Khảo sát lứa tuổi Teen Việt Nam 2012
 
Creative design for mobile social game
Creative design for mobile social gameCreative design for mobile social game
Creative design for mobile social game
 
Balance in SNS by Energy
Balance in SNS by EnergyBalance in SNS by Energy
Balance in SNS by Energy
 
Training and developing human resources in a game studio
Training and developing human resources in a game studioTraining and developing human resources in a game studio
Training and developing human resources in a game studio
 

Recently uploaded

The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
greendigital
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
greendigital
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
greendigital
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
0md20cgg
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
joeqsm
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
Xtreame HDTV
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
Swing Street Radio
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
John Emmett
 
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite GameLeonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
greendigital
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
etycev
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
mul1kv5w
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
subran
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
get joys
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
greendigital
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
DiaDan Holdings Ltd
 
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
x0l4b5ho
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
LetsFAME
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
sh8tjqt6
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
lunaemel03
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
soxrziqu
 

Recently uploaded (20)

The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting SagaThe Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
 
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and InspirationOrpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
 
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
定制(uow毕业证书)卧龙岗大学毕业证文凭学位证书原版一模一样
 
DIGIDEVTV A New area of OTT Distribution
DIGIDEVTV  A New area of OTT DistributionDIGIDEVTV  A New area of OTT Distribution
DIGIDEVTV A New area of OTT Distribution
 
Top IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdfTop IPTV UK Providers of A Comprehensive Review.pdf
Top IPTV UK Providers of A Comprehensive Review.pdf
 
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptxFrom Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
From Swing Music to Big Band Fame_ 5 Iconic Artists.pptx
 
The Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy townThe Enigmatic Portrait, In the heart of a sleepy town
The Enigmatic Portrait, In the heart of a sleepy town
 
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite GameLeonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Game
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
 
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
原版制作(Mercer毕业证书)摩斯大学毕业证在读证明一模一样
 
Emcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdfEmcee Profile_ Subbu from Bangalore .pdf
Emcee Profile_ Subbu from Bangalore .pdf
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
 
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...
 
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
 
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
 
Divertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptxDivertidamente SLIDE muito lindo e criativo, pptx
Divertidamente SLIDE muito lindo e criativo, pptx
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
 

Maintaining longevity of an SNS game (basing on Sky Garden)

  • 1. Maintaining longevity of an SNS game (based on Sky Garden) By FireBat Studio NhựtNM, Game Design Specialist
  • 2. Main contents • History • Statistics • 7 techniques to Maintaining longevity of the Sky Garden game • Achievements
  • 4. • Heading towards farming for its popularity to ZingMe users. • Success of many farming games out there. • Start: 04/2010 • Closed beta: 08/2010 • Open beta: 12/2010
  • 5. • Incident on 5/2011: server error, data saved >80%. • 8, 9, 10/2011: Sky Garden greatly affected by the outbreak of new games on Zingme. • 11/2011: Standing up of Sky Garden up to now.
  • 7. • Total users: 9,479,170 • TOP on ZingMe (27/6/2012) • 100 updated versions during 20 months running
  • 9. Tips and tricks that help Sky Garden “live long”
  • 11. • Level up to open new floor; Achieve beautiful plants and pot plants with terrific features. • Reaching each group of levels unlocks a new exciting feature: – Golden Chicken laying Golden Eggs at level 45 – The Golden Castle can be built from level 120 – Achievements – What’s next? The Golden Castle with a brand new gameplay
  • 12. A lot of features to keep users busy
  • 13. • Addictive mini games: – Pika-Mây – Paper Scissor Hammer – Zombies Smasher • Users keep coming back for Loyalty Gifts. • Rewards for adding a lot of friends.
  • 15. • Prioritizing to build a huge community group from the very beginning. – Official channel. – Fan clubs. • Hosting offline competitions: pot design, idea contribution... • Sponsoring rewards even for competitions made by fans.
  • 17. • Slogan “Games by Gamers”, always listen to users and change to adapt to users’ needs. (Ex: The Magic Bean) • TOP 100 brings VIP users to hall of fame and special care. • Diversified supporting channel.
  • 18. Create new events and new emotions
  • 19. • Luck controls every activity • New and creative events
  • 21. • Bring new feelings to users; • Oriented to more casual and friendly features.
  • 23. Super pots, ultra pots, extremely challenging to collect. • A market place for PvP trading. • Price fixed by users and agreed by users. • Users can sell those items they do not need.
  • 25. •At the end of 2011, Sky Garden was successfully exported to 3 social networks :QQ Zone and Weibo(China) and Yahoo Mobage(Japan). •Sky Garden won the Sao Khue Award in 2011. •More than 3million users per month in China.