Most companies working on HTML5 for games talk only about the cross-platform advantages of HTML5. For Non-Stop Games and the game Dollar Isle the cross-platform aspect is only a bonus - there are many other killer benefits. This session will run through the development of the social virtual world Dollar Isle (www.dollarisle.com) and how HTML5 allows a new sort of distribution titled "Game as a Link". This disruptive distribution model can dramatically improve the virality of a game and also decrease customer acquisition costs.

1. 1
#1 in Mobile Browser Games
Killer Benefits of
HTML5 in games
Henric Suuronen
President & Co-Founder * Formerly known as GamesMadeMe

2. Social Games since September 2007
President and
Co-Founder
Head of Studio
Director
of Product
Management
Henric Suuronen
@henricgames

3. www.dollarisle.com www.paintstars.net
Company is Born
San Francisco Office
March August April 2012
Singapore Office Opens
Rebranding

4. State Benefits Future

5. HTML5 HYPE?

6. Where are the games?

9. https://apps.facebook.com/skyscrapercity/

10. www.dollarisle.com

11. The “instragram” for drawing
www.paintstars.net

12. Reality check?
1. Most games tech demos
2. Few built for HTML5 ground-up
3. Platforms, not games

14. State Benefits Future

15. Write once, run everywhere
Same codebase

16. 1. Same codebase
70% Back-end
40% Front
• Browser to browser on desktop is fairly simple
• Mobile needs more love
• Performance. Bugs (especially Android).
• UI needs a lot of work
• Game design harder than the programming

17. ’Everyone’ can play
(at least everyone with a modern browser)

18. 2. ‘Everyone’ can play
• Big thing for social games
• little effect to single player or HC games
Wow, that game
looks great but I
don’t have an
iphone

19. ’Game as a link’

20. ‘Game as a Link’ Distribution
Revolutionary distribution model with no waterfalls
NonStop
Pin your favorite Game/Drawing
Play the game inside the twitter
Games Cloud and create a link to game
app from friends’ tweets
Users stay inside Flipboard Any place on desktop/mobile
Any Social Network where you can share a link
while playing (Safari window)

21. It’s not Flash (=it’s ”open”)

22. 4. It’s Open

23. Game always up-to-date

24. <

25. 5. Games always up-to-date
• Social games are frequently updated
• Makes A/B testing much easier

26. Not dependent on App Stores

28. …But
You also lose the biggest benefits of app stores
Discovery Payments
(If you don’t wrap it into native)

29. Instant accessibility

30. Search #dollarisle inside iPad Twitter

31. Summary
Killer Benefits of HTML5
1. Same code base
2. Everyone can play
3. Game as a Link
4. It’s open
5. Always up-to-date
6. No App store dependency
7. Instant Accessibility

32. BUT….
• Faster/Easier to code a myth
• Discovery problems
• Payments
• Animations, performance issues
• Limited game types you can do
• No sounds

33. We don’t make
HTML5 because it
is easy, we make it
because it is hard!

34. State Benefits Future

35. HTML5 Going forward
• Browsers will get better
• More ’app-like’ behaviour for HTML5
• New distribution (GREE, Pokki…)
• Better Payment
• Facebook App Center?
• First REAL hit game

36. THANK YOU!
(Slides available on @henricgames)
Nonstop-games.com/jobs
Henric Suuronen, President & Co-Founder
www.gameschangedmylife.com