This document provides an agenda for a webinar on creating viral content on LinkedIn to drive inbound leads. The agenda includes discussing why status updates are better than articles, how to use LinkedIn analytics to understand your audience, creating weekly content, content types that are most likely to go viral, and techniques for starting conversations and advancing sales. Sample discussion points are provided for each agenda item, such as sparking engagement with conversational status updates, targeting the most engaged audience types, answering questions on Quora, and using storytelling or controversial content.

1. How To Create Viral Content
On LinkedIn And Drive
Massive Inbound Leads
SALES HACKER WEBINAR
@saleshacker

2. Hosted by:
James Carbary
Founder: Sweet Fish Media
Host: B2B Growth Podcast
Gaetano DiNardi
VP, Marketing
Sales Hacker

3. Why you should be writing status updates instead of LinkedIn articles
Understanding your audience by using LinkedIn Analytics
How to create weekly content to remain top of mind with prospects
5 Content types that are most likely to go viral in your newsfeed.
Simple techniques for starting & advancing your sales conversions.
Agenda
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4. ✓ Over 670 Podcast Episodes on B2B Growth, driving
hundreds of thousands of accumulated downloads.
✓ Business Insider & Huffington Post Contributor |
Founder of Sweet Fish Media
“James is an incredible leader and a blessing to work with.
One of the many things I respect about James is that he is one
of the hardest workers I know. The leadership and time
management skills I've learned from him have made a
dramatic impact on my life. More importantly, his love for
people is evident in everything he does. He can have a
completely packed calendar, but will always make you feel
like his top priority. James is the definition of the type of
person you want to work with day in and day out.
– Paige Southard, Executive Leader @ TEAMTRI
James Carbary
“

5. ✓ Earned results for brands such as: MLB, Grainger,
Mattermark, Contactually, DocSend, Klipfolio, Pipedrive,
Sales Hacker, GoSkills.
✓ 3x’d Sales Hacker’s website traffic in less than one year.
2.5x’d email list growth in 11 months.
✓ Built a conversion focused SEO program @ Pipedrive,
ranking #1 for high-vol. terms like “Sales Management”
“His SEO and content strategy chops, auditing, and analysis skills
are world-class. Gaetano's SEO audits contained a level of depth
that was far superior to any agency I have ever seen.”
– Brad Zomick, VP Marketing @ Pathgather
Gaetano DiNardi
“

6. What’s all this new noise
on LinkedIn?

7. Why should reps be
writing status updates
instead of articles?

8. Why write status updates instead?
o Super conversational, easy to digest.
o It sparks engagement and debate.
o Likes and comment velocity fuel the
fire.
o LinkedIn doesn’t want you to leave!
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9. How does the algorithm
work?

17. Using Analytics: Does this
actually work?

18. How you can use Analytics
o Look at the type of people that are
most engaged and write more content
for them.
o Use UTM tagged URLs and drop them
in the 1st comment to promote
content and track progress!
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26. How To Create Weekly
Content That Resonates

27. Creating Weekly Content That Resonates
o Take content you find on the web and
summarize key points in your LinkedIn
feed.
o Answer questions on Quora and
summarize it in a status update.
o Use your own company’s content from
the blog and summarize it.
o Use inspiration from your weekly day
to day!
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28. Questions To Consider During Content Ideation:
- What problems are happening in your industry that you can
shed light on?
- What skills are crucial to succeed in your role or industry?
- What does the future of your industry look like?
- What advice would you give your 21 year old self?
- What advice would you give college grads looking to get in your
field?
- What cutting edge tools can you provide insight on?

31. Content types and styles
that are most likely to go
viral in your feed.

35. Viral content types recap
o Storytelling with emotional hook.
o Unique research or data driven post.
o Intriguing, Question-based content.
o Bold, Thought Provoking, Controversial.
o Downloadable templates, checklists, or
special opportunities.
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36. How to get relevant
conversations started

37. Simple techniques for starting &
advancing your sales conversions
o Connect with new prospects who engage
immediately.
o Keep the conversation going, DO NOT go for the
hard sell.
o Play the long game, ask to collaborate.
o Comment on other popular threads diligently
and intelligently.
o Share hot threads with existing prospects who
may have gone dark to spark discussion.
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38. Q&A:
James Carbary
@jamescarbary
Gaetano DiNardi
@gaetano_nyc

39. marketing@saleshacker.com @saleshacker